Cosmetics And Toiletries in France
Euromonitor International's Cosmetics And Toiletries in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 164 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Innovation driving growth
Despite fragile consumer confidence and continuing economic difficulties, French sales of cosmetic and toiletries registered modest growth in 2006. A high level of innovation and new product launches supported growth, with existing product ranges being upgraded with new packaging or improved formulas. This was supported by marketing and advertising campaigns, which all contributed to a positive performance. Both skin care and sun care registered strong performances while mature areas such as oral hygiene and hair care continued to suffer.
Effectiveness as well as innovation
French consumers became more selective during the review period regarding the types of innovation they appreciate. Products that are different are unlikely to be successful unless they are also effective. Manufacturers therefore began to pay almost as much attention to efficacy in their marketing as to stressing innovative elements. Connected to this trend, many products offer additional secondary functions and benefits. These enjoyed success, as they are perceived as offering more than standard products and hence to have an increased effectiveness.
Private label offers intensifying competition
Increasingly, private label products are being introduced into cosmetics and toiletries in France, with private label ranges being extended on a regular basis. French consumers are still seeking the best value-for-money/quality ratio. Consequently, private label ranges are slowly becoming more attractive as consumer trust in private label product quality rises. Although private label’s overall share remained low and static in 2006, the influence of retailers’ private label ranges continues to shape the performance of a number of cosmetics and toiletries, notably baby care and bath and shower products.
Competition between channels grows
Not only are the boundaries between cosmetics and toiletries being blurred as products offer a range of properties, the boundaries between different retail formats are also being blurred. Mass distribution outlets are continuing to pursue the sale of higher-end products in line with the masstige trend and the pursuit of higher margins. Meanwhile, pharmacies/drugstores are increasing the number of mass beauty products they offer. In selective distribution, chains such as Sephora enjoyed a positive 2006, offering both premium products as well as expanding more accessibly-priced private label products.
Modest improvement expected
With a slightly more optimistic trading environment expected during the forecast period, sales of cosmetics and toiletries are forecast to rise steadily. Maturity is a problem across cosmetics and toiletries, however. This is reflected in the level of promotions used to sell brands, which obviously has a negative effect on value growth. Product areas where innovation is characteristic and added value relatively easy to achieve are likely to be the best performers in terms of growth, with skin care and sun care leading the way. Products are likely to become more technological and sophisticated at the one extreme and more “natural” at the other. This polarisation is expected to characterise the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Innovation driving growth
Effectiveness as well as innovation
Private label offers intensifying competition
Competition between channels grows
Modest improvement expected
KEY TRENDS AND DEVELOPMENTS
Search for added value and multi-benefits blurring boundaries
Micro-segmentation
Beauty associated with health
Celebrity endorsement increasingly influential
Pricing issues in focus
Specialists changing with the times
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - FRANCE
BEIERSDORF SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Beiersdorf SA: Key Facts
Summary 2 Beiersdorf SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Beiersdorf SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Beiersdorf SA: Competitive Position 2006
BOURJOIS SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bourjois SA: Key Facts
Summary 6 Bourjois SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Bourjois SA: Competitive Position 2006
CHRISTIAN DIOR SA, PARFUMS - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Parfums Christian Dior SA: Key Facts
Summary 9 Parfums Christian Dior SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Parfums Christian Dior SA: Competitive Position 2006
CLARINS SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Clarins SA: Key Facts
Summary 12 Clarins SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Clarins SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Clarins SA: Competitive Position 2006
COTY FRANCE SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Coty France SA: Key Facts
Summary 16 Coty France SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Coty France SA: Competitive Position 2006
GEMEY MAYBELLINE GARNIER SNC - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Gemey Maybelline Garnier SNC: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Gemey Maybelline Garnier SNC: Competitive Position 2006
LABORATOIRES LASCAD - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Laboratoires LaScad: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Laboratoires LaScad: Competitive Position 2006
LEVER FABERGé FRANCE SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Lever Fabergé France SA: Key Facts
Summary 23 Lever Fabergé France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Lever Fabergé France SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Lever Fabergé France SA: Competitive Position 2006
L'ORéAL PARIS - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 L’Oréal Paris: Key Facts
Summary 27 L’Oréal Paris: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 L’Oréal Paris: Competitive Position 2006
YVES SAINT LAURENT PARFUMS - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Yves Saint Laurent Parfums: Key Facts
Summary 30 Yves Saint Laurent Parfums: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Yves Saint Laurent Parfums: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 32 Yves Saint Laurent Parfums: Competitive Position 2006
BABY CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
Table 19 Baby Skin Care Brand Shares by Retail Value 2003-2006
Table 20 Baby Sun Care Brand Shares by Retail Value 2003-2006
BATH AND SHOWER PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 22 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 23 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 24 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 25 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 26 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 28 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Deodorants by Subsector: Value 2001-2006
Table 30 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 31 Deodorants Company Shares by Retail Value 2002-2006
Table 32 Deodorants Brand Shares by Retail Value 2003-2006
Table 33 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 34 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 35 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 36 Deodorants Premium Brand Rankings 2006
HAIR CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Hair Care by Subsector: Value 2001-2006
Table 38 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 39 Hair Care Company Shares by Retail Value 2002-2006
Table 40 Hair Care Brand Shares by Retail Value 2003-2006
Table 41 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 42 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 43 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 44 Hair Care Premium Brand Rankings 2006
Table 45 Styling Agents by Type 2001-2006
Table 46 Styling Agents Brand Shares by Retail Value 2003-2006
Table 47 Colourants Brand Shares by Retail Value 2003-2006
Table 48 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 49 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 50 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 53 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 54 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 55 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 56 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 58 Colour Cosmetics Premium Brand Rankings 2006
Table 59 Facial Make-up Brand Shares by Retail Value 2003-2006
Table 60 Eye Make-up Brand Shares by Retail Value 2003-2006
Table 61 Lip Products Brand Shares by Retail Value 2003-2006
Table 62 Nail Products Brand Shares by Retail Value 2003-2006
MEN'S GROOMING PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 64 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 65 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 66 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
Table 69 Men's Razors and Blades Brand Shares by Retail Value 2003-2006
ORAL HYGIENE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 71 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 72 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 73 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 74 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 75 Retail Sales of Toothpaste by Type: % Analysis 2002-2006
Table 76 Toothpaste Brand Shares by Retail Value 2003-2006
Table 77 Retail Sales of Manual Toothbrushes by Type: % Analysis 2002-2006
Table 78 Mouthwash/Dental Rinses Brand Shares by Retail Value 2003-2006
Table 79 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 80 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 81 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 82 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 83 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 84 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Fragrances by Subsector: Value 2001-2006
Table 86 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 87 Fragrances Company Shares by Retail Value 2002-2006
Table 88 Fragrances Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 90 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 91 Men's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 92 Women's Premium Fragrances Brand Shares by Retail Value 2003-2006
SKIN CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Skin Care by Subsector: Value 2001-2006
Table 94 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 95 Sales of Facial Care by Subsector: Value 2001-2006
Table 96 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 97 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 98 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 99 Sales of Body Care by Subsector: Value 2001-2006
Table 100 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 101 Skin Care Company Shares by Retail Value 2002-2006
Table 102 Skin Care Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 104 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 105 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 106 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 107 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 108 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 109 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 111 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 112 Skin Care Premium Brand Rankings 2006
Table 113 Facial Moisturisers Brand Shares by Retail Value 2003-2006
Table 114 Nourishers/Anti-agers Brand Shares by Retail Value 2003-2006
Table 115 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2003-2006
Table 116 General Purpose Body Care Brand Shares by Retail Value 2003-2006
DEPILATORIES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2001-2006
Table 118 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 119 Depilatories Company Shares by Retail Value 2002-2006
Table 120 Depilatories Brand Shares by Retail Value 2003-2006
Table 121 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Care by Subsector: Value 2001-2006
Table 124 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 125 Sun Care Company Shares by Retail Value 2002-2006
Table 126 Sun Care Brand Shares by Retail Value 2003-2006
Table 127 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 128 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 129 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 130 Sun Care Premium Brand Rankings 2006
Table 131 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006
Table 132 Retail Sales of Sun Protection by Format: % Analysis 2001-2006