Cosmetics And Toiletries in France
Euromonitor International's Cosmetics And Toiletries in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 167 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Positive if limited growth for cosmetics and toiletries
2008 was a difficult year for the cosmetics and toiletries market, due to the economic downturn kicking off in the autumn. France was not spared the effects of the global downturn. The fear of recession and consumer confidence declining resulted in significant concerns for cosmetics and toiletries manufacturers. Premium products were especially affected, but managed to sustain positive current value growth, even though at a much lower level than the review period average. Consumers limiting their expenditure resulted in mass cosmetics and toiletries faring better, boosted by the increasing sophistication of the private label offer.
Organic products going strong
After being a key buzz during the review period, growth in sales of organic products accelerated in 2008, enjoying a double-digit increase. Organic products were developed in virtually all cosmetics and toiletries sectors. A key element of the trend was the appearance of organic variants of mass and mainstream brands, such as Vademecum bio toothpaste and Ushuaïa shower gel. The trend, which was previously confined to health food specialist stores and pharmacies, saw the successful extension of retailing of organic products to supermarkets and beauty specialist retailers. Even the mass retailer Carrefour SA launched an organic cosmetics and toiletries range under the private label Carrefour Agir, proving there was a strong demand for organic product at the right price even during harsh economic times.
Fragmented competitive landscape shaped by retailing channels
In the cosmetics and toiletries industry, competition is shaped to a significant extent by the retailing channels employed, which define premium and mass products for both manufacturers and consumers. Mass manufacturers lead sales, with Groupe L’Oréal, the global owner of L’Oréal SA, Gemey Maybelline Garnier SNC and Laboratoires LaScad, accounting for over one quarter of sales in the cosmetics and toiletries market. Private label products saw their sales increase strongly in 2008 making them a key contender in the sector. In the premium segment, Parfums Christian Dior SA and Estée Lauder SA lead sales, thanks to their strong presence in beauty specialist retailers and department stores.
Slowdown for traditional retailing channels
Retailers have gained power in cosmetics and toiletries and have witnessed the strong development of their own private label range. In order to gain a competitive edge, companies such as Estée Lauder SA and Guerlain SA have established their own retail outlets, and are also selling directly to consumers on-line. Supermarkets/hypermarkets remain the key channel for the retailing of cosmetics and toiletries in France, followed by beauty specialist retailers. Internet retailing confirmed its strong potential in 2008, in both the mass and premium segments, competing with parapharmacies, to specialist retailers and supermarkets/hypermarkets.
Mass cosmetics expected to fare better than premium
The cosmetics and toiletries market is expected to see sales stagnate in real value terms over the forecast period, due to the economic downturn. 2009 is expected by trade sources to be a particularly difficult year for cosmetics and toiletries, and even strongly performing companies, such as Beiersdorf SA, have scaled back their predictions for growth. However, despite the economic slowdown, sales are not expected to fall too strongly, with private label and innovations, such as organic products, sustaining turnover. Volume consumption is expected to decrease slightly, as consumers are looking for simpler and more straightforward products, and manufacturers will face the challenge of portraying their products as affordable luxuries rather than as superfluous. The second half of the forecast period is expected to be less challenging, and should see the return of positive constant value growth.
Table of contents
COSMETICS AND TOILETRIES IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive if limited growth for cosmetics and toiletries
Organic products going strong
Fragmented competitive landscape shaped by retailing channels
Slowdown for traditional retailing channels
Mass cosmetics expected to fare better than premium
KEY TRENDS AND DEVELOPMENTS
Economic downturn impacts consumption
Organic and natural
Competitive landscape shaped by retailing channels
Feel young, not just look young
Pleasure versus effectiveness – from antithesis to synthesis
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
BEIERSDORF SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beiersdorf SA: Key Facts
Summary 3 Beiersdorf SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Beiersdorf SA: Competitive Position 2008
BOURJOIS SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bourjois SA: Key Facts
Summary 6 Bourjois SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Bourjois SA: Competitive Position 2008
CHRISTIAN DIOR SA, PARFUMS - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Christian Dior SA, Parfums: Key Facts
Summary 9 Christian Dior SA, Parfums: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Christian Dior SA, Parfums: Competitive Position 2008
CLARINS SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Clarins SA: Key Facts
Summary 12 Clarins SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Clarins SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 14 Clarins SA: Competitive Position 2008
COTY FRANCE SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Coty France SA: Key Facts
Summary 16 Coty France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Coty France SA: Competitive Position 2008
GEMEY MAYBELLINE GARNIER SNC - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Gemey Maybelline Garnier SNC: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Gemey Maybelline Garnier SNC: Competitive Position 2008
LABORATOIRES LASCAD - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Laboratoires LaScad: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Laboratoires LaScad: Competitive Position 2008
L'ORéAL SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 L’Oréal SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 L’Oréal SA: Competitive Position 2008
UNILEVER FRANCE SA - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Unilever France SA: Key Facts
Summary 25 Unilever France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 26 Unilever France SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 27 Unilever France SA: Competitive Position 2008
YVES SAINT LAURENT PARFUMS - COSMETICS AND TOILETRIES - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Yves Saint Laurent Parfums: Key Facts
Summary 29 Yves Saint Laurent Parfums: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 30 Yves Saint Laurent Parfums: Competitive Position 2008
BABY CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Bath and Shower Products Premium Brand Shares 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Deodorants Premium Brand Shares 2005-2008
Table 41 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 42 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 43 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Hair Care by Subsector: Value 2003-2008
Table 45 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 46 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 47 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 48 Hair Care Company Shares by Retail Value 2004-2008
Table 49 Hair Care Brand Shares by Retail Value 2005-2008
Table 50 Styling Agents Brand Shares by Retail Value 2005-2008
Table 51 Colourants Brand Shares by Retail Value 2005-2008
Table 52 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 53 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 54 Hair Care Premium Brand Shares 2005-2008
Table 55 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 57 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 58 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 59 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 61 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 62 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 63 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 64 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 65 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 66 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 67 Lip Products Brand Shares by Retail Value 2005-2008
Table 68 Nail Products Brand Shares by Retail Value 2005-2008
Table 69 Colour Cosmetics Premium Brand Shares 2005-2008
Table 70 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 71 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 72 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Retail Sales of Electric Shavers 2004-2008
Table 74 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 75 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 77 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 78 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 79 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 80 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 81 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008
Table 83 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 84 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 85 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 86 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 88 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 89 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 90 Toothpaste Brand Shares by Retail Value 2005-2008
Table 91 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 92 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 93 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 94 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 95 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 97 Sales of Fragrances by Subsector: Value 2003-2008
Table 98 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 99 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 100 Fragrances Company Shares by Retail Value 2004-2008
Table 101 Fragrances Brand Shares by Retail Value 2005-2008
Table 102 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 103 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 104 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 105 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 106 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Sales of Skin Care by Subsector: Value 2003-2008
Table 108 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 109 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 110 Skin Care Company Shares by Retail Value 2004-2008
Table 111 Skin Care Brand Shares by Retail Value 2005-2008
Table 112 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 113 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 114 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 115 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 116 Skin Care Premium Brand Shares 2005-2008
Table 117 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 118 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 119 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Sales of Depilatories by Subsector: Value 2003-2008
Table 121 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 122 Depilatories Company Shares by Retail Value 2004-2008
Table 123 Depilatories Brand Shares by Retail Value 2005-2008
Table 124 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 125 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 Sales of Sun Protection by Factor: % Value Analysis 2003-2008
Table 127 Sales of Sun Protection by Formulation: % Value Analysis 2003-2008
Table 128 Sales of Self-Tanning by Formulation: % Value Analysis 2003-2008
Table 129 Sales of Sun Care by Subsector: Value 2003-2008
Table 130 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 131 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 132 Sun Care Company Shares by Retail Value 2004-2008
Table 133 Sun Care Brand Shares by Retail Value 2005-2008
Table 134 Sun Care Premium Brand Shares 2005-2008
Table 135 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 136 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 137 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013