Cosmetics And Toiletries in Georgia
Euromonitor International's Cosmetics And Toiletries in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 122 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Total market value exceeds US$100 million
Despite difficult economic conditions for ordinary users of cosmetics and toiletries in Georgia, in recent years the market’s performance has constantly increased. There are quite good prospects for the further development of the market. Growth was recorded in more or less all products, especially depilatories and deodorants. Due to steady growth, in 2007 total sales of cosmetics and toiletries in Georgia for the first time exceeded a value of US$100 million.
Inflation is out of control
In 2007 inflation in Georgia was particularly high compared with previous years. Low incomes for many consumers constrained price increases to some extent, however. Generally, the government was previously quite successful in coping with inflation, but in 2007 a surge in prices occurred for many markets, including cosmetics and toiletries. The leap in prices happened despite the fact that in 2006 customs duties were almost completely removed.
Procter & Gamble has problems with distribution
Following the difficult political processes across Georgia, at the end of 2007 some unexpected problems occurred within one of the leaders of the cosmetics and toiletries market in Georgia: Procter & Gamble Co. The official dealer of Procter & Gamble’s products in Georgia, a versatile company called ARTI, temporarily ceased its operations. Law enforcement bodies claimed taxes from the company and its founder, who is related to the political opposition in Georgia. The main competitors immediately took advantage of the situation.
Innovations in distribution channels
The latter years of the review period saw some considerable changes in retail distribution. Some 10-12 years ago, all basic sales were concentrated in outdoor markets, but now more modern and formal retail formats are growing in popularity. Convenience stores and supermarkets are being actively developed in the country, while department stores are declining. The actively developing network of pharmacies/drugstores represented a real step forward for the cosmetics market in the country. In the minds of major consumers, this channel is already perceived as comprising beauty and health centres, and the trend of incorporating medical technologies in cosmetic products only serves to increase the relevance of this channel. The launch of the first specialised perfumery-cosmetic Internet shops represented a novelty at the end of the review period.
Market growth in the long term
The demand for cosmetics and toiletries products in Georgia is constantly growing. First of all, the number of consumers of these products is increasing (also very actively among the male part of the population). On the other hand, the disposable incomes of consumers is increasing every year, giving them an opportunity to afford more cosmetic means. The supply is widening, and more specialized shops are being opened both in Tbilisi, as well as in the other towns. All this leads to stable growth in the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN GEORGIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Total market value exceeds US$100 million
Inflation is out of control
Procter & Gamble has problems with distribution
Innovations in distribution channels
Market growth in the long term
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Bath and Shower Products Premium Brand Shares 2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Deodorants Premium Brand Shares 2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Retail Sales of Styling Agents by Type 2003-2007
Table 41 Sales of Hair Care by Subsector: Value 2002-2007
Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 43 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 44 Hair Care Company Shares by Retail Value 2003-2007
Table 45 Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 47 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 54 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 55 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 56 Colour Cosmetics Premium Brand Shares 2007
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 62 Sales of Men's Razors and Blades by Type 2005-2007
Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 68 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 69 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 73 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 74 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 75 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 76 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Retail Sales of Fragrances by Concentration 2003-2007
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 103 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 104 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
Table 105 Retail Sales of Self-Tanning by Formulation: % Analysis 2003-2007
Table 106 Sales of Sun Care by Subsector: Value 2002-2007
Table 107 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 108 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 109 Sun Care Company Shares by Retail Value 2003-2007
Table 110 Sun Care Brand Shares by Retail Value 2004-2007
Table 111 Sun Care Premium Brand Shares 2007
Table 112 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 113 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 114 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
BKV LTD
Strategic Direction
Key Facts
Summary 2 BKV Ltd: Key Facts
Summary 3 BKV Ltd: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
COLGATE-PALMOLIVE GEORGIA
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive Georgia: Key Facts
Summary 5 Summary Colgate-Palmolive Georgia: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
Summary 6 Colgate-Palmolive Georgia: Competitive Position 2007
MARINA MOTSKOBILI IP
Strategic Direction
Key Facts
Summary 7 Marina Motskobili IP: Key Facts
Summary 8 Marina Motskobili IP: Operational Indicators
Company Background
Production
Competitive Positioning