Cosmetics And Toiletries in Georgia
Euromonitor International's Cosmetics And Toiletries in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
High growth of value sales in the review period
The five year period to 2008 in Georgia was marked by higher growth of both incomes and costs. This related to investments in the economy, budgetary expenditure as well as the household budgets of the population. The state budget increased five times while the economy grew twofold. Inflation was also fairly high and official statistics tended to underestimate the level which was in fact much higher than these figures would suggest. All of these factors increased value sales of cosmetics and toiletries in Georgia over the review period, which grew twofold.
The impact of military activity on the cosmetics and toiletries market
In 2008 military activity in Georgia interrupted the sales growth of previous years. The military action of Russia against Georgia in August 2008 and the occupation by the Russian army of a considerable part of the Georgian territory took its toll on sales of cosmetics and toiletries. Fortunately, with intervention of the world and European community and termination of military resistance by Georgia, active military operations came to an end quickly. However, consumer spending remained constrained as most of Georgian territory is still occupied by Russia. Accordingly, sales growth of cosmetics and toiletries in 2008 recorded a considerable decline, above all, sun care products.
Procter & Gamble’s distribution problems hinder its progress
Procter & Gamble’s imports and distribution problems, which began in 2007, continued into 2008. Its official distributor in Georgia, Arti Group, was dissolved into several small firms and for all practical purposes ceased normal functioning. Procter & Gamble made a decision to change its distributor and by the end of 2008 Diplomat Georgia, used by Procter & Gamble’s Israeli partners, became its official distributor in Georgia. These changes and consequential delays in production deliveries led to a reduction in the company’s share of cosmetics and toiletries in Georgia towards the end of the review period. However, despite these problems, Procter & Gamble remained the leading player.
Rapid growth of parapharmacies/drugstores sales
The leading distribution channels for cosmetics and toiletries products in Georgia were independent small grocers and supermarkets/hypermarkets in 2008. These were the most widespread distribution channels and, considering the character of mass consumption of cosmetics and toiletries, their leadership was unsurprising. Furthermore, in terms of volume sales, they followed direct selling, beauty specialist retailers and parapharmacies/drugstores. The high share of direct selling stemmed from the strong position of Oriflame in beauty specialist retailers, a channel which has always been strong in Georgia, and the share of sales in parapharmacies/drugstores which ascended rapidly over the last few years of the review period. Between 2004 and 2005, many large pharmaceutical companies began engaging in the importation and sales of various cosmetics for distribution via parapharmacies/drugstores, stimulating the rate of sales growth via this channel.
World economic recession affects cosmetics and toiletries in Georgia
Georgia has just recently become politically independent and is on the way to economic independence. Accordingly, as yet, the country is not completely included in the world’s economic systems and processes. Therefore the influence of a global economic recession on the cosmetics and toiletries industry in Georgia will not be as considerable as it is for developed European markets, and the country could even maintain sales growth. Although the growth rate of constant value sales is most likely to fall, a slight increase in consumption of cosmetics and toiletries products is possible during the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN GEORGIA : MARKET INSIGHT
EXECUTIVE SUMMARY
High growth of value sales in the review period
The impact of military activity on the cosmetics and toiletries market
Procter & Gamble’s distribution problems hinder its progress
Rapid growth of parapharmacies/drugstores sales
World economic recession affects cosmetics and toiletries in Georgia
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2003-2008
Table 32 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 33 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 34 Deodorants Company Shares by Retail Value 2004-2008
Table 35 Deodorants Brand Shares by Retail Value 2005-2008
Table 36 Deodorants Premium Brand Shares 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 47 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 54 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 55 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 56 Colour Cosmetics Premium Brand Shares 2005-2008
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 62 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 63 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 64 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 65 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 68 Retail Sales of Manual Toothbrushes by Type: % Analysis 2004-2009
Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Retail Sales of Fragrances by Concentration 2004-2009
Table 81 Sales of Fragrances by Subsector: Value 2003-2008
Table 82 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 83 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 84 Fragrances Company Shares by Retail Value 2004-2008
Table 85 Fragrances Brand Shares by Retail Value 2005-2008
Table 86 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 87 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 88 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 89 Sales of Skin Care by Subsector: Value 2003-2008
Table 90 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 91 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 92 Skin Care Company Shares by Retail Value 2004-2008
Table 93 Skin Care Brand Shares by Retail Value 2005-2008
Table 94 Skin Care Premium Brand Shares 2005-2008
Table 95 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 96 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 97 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 98 Sales of Depilatories by Subsector: Value 2003-2008
Table 99 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 100 Depilatories Company Shares by Retail Value 2004-2008
Table 101 Depilatories Brand Shares by Retail Value 2005-2008
Table 102 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 104 Retail Sales of Sun Protection by Factor: % Analysis 2004-2009
Table 105 Retail Sales of Sun Protection by Formulation: % Analysis 2004-2009
Table 106 Retail Sales of Self-Tanning by Formulation: % Analysis 2004-2009
Table 107 Sales of Sun Care by Subsector: Value 2003-2008
Table 108 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 109 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 110 Sun Care Company Shares by Retail Value 2004-2008
Table 111 Sun Care Brand Shares by Retail Value 2005-2008
Table 112 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 113 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 114 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
BEAUTY DISTRIBUTION LTD
Strategic Direction
Key Facts
Summary 2 Beauty Distribution Ltd: Key Facts
Summary 3 Beauty Distribution Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
FLOREAL LTD
Strategic Direction
Key Facts
Summary 4 Floreal Ltd: Key Facts
Company Background
Production
Competitive Positioning
PRESTIGE LTD
Strategic Direction
Key Facts
Summary 5 Prestige Ltd: Key Facts
Company Background
Production
Competitive Positioning