Cosmetics And Toiletries in Greece
Euromonitor International's Cosmetics And Toiletries in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 123 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Financial constraints do not affect growth in all niches
Although some products, such as bath and shower, deodorants or colour cosmetics, appear to be influenced by consumers’ financial constraints, in other areas of the market, such as skin care, facial make-up and hair care, a shift towards more premium brands is being noticed. This indicates that Greek consumers are trying to save money on toiletries, while when it comes to products where efficacy is more of an issue they are willing to spend more. To be more specific, for products such as anti-agers, firming/anti-cellulite products and various hair treatments, consumers seem willing to spend more in order to achieve a better result. In general, skin care is the sector that is influenced more, along with facial make-up, given that when it comes to the skin Greek consumers appear more demanding.
High growth for depilatories in 2006
Driven by a significant increase in consumption of bleaches and hair removers, depilatories saw 7% growth in current value terms in 2006. Although consumption of disposable razors is far higher compared with bleaches or waxes, the higher unit prices of these products drives the whole depilatories environment to see strong growth. Due to their long-lasting results hair removers are gaining popularity among women in Greece. Companies are also focusing more on making methods of hair removal less time consuming in order to break their link with impracticality. Within this framework, and along with the fact that fashion increasingly demands the removal of much bodily hair, depilatories saw high growth rates in 2006.
Hair care remains largest cosmetics and toiletries product type
Advanced formulas and increasingly sophisticated products represented the core focus of companies for adding value to hair care products in 2006. Although companies did not manage to achieve great results, meaning that growth rates for 2006 remained relatively low, the hair care environment continues growing despite its maturity. This is due to investments in new product formulas, with companies managing to introduce products with very specific claims, which stimulates consumer expenditure.
Skin care considered most promising
The ageing of the population, the fact that tanning is becoming fashionable once again, and the ongoing obsession of the female population with physical appearance, all contributed to the growth of skin care sales, making this environment an area of focus for most companies. Products with very specific claims are being introduced in order to stimulate consumer interest and boost spending. Self-tanning body lotions, anti-ageing creams and advanced firming and anti-cellulite products are the focal points for innovation, as the immaturity of these niches not only allows great room for development, but also guarantees high growth.
Men’s grooming products continue to grow
With men’s skin care seeing the highest growth, men’s grooming products continue to see very high growth. Since this environment has only just begun to develop in Greece, and given that the availability of products is constantly rising, it is clear that most innovation is currently focused on this rising niche. The media’s contribution to growth is undoubtedly great, as the profile of a man who takes care of himself is constantly promoted. In this context, companies believe that men’s grooming will continue to grow in coming years, while a bombardment of new products launches is expected.
Modest growth predicted for the future
Modest growth is predicted for the future, with particularly high growth anticipated for depilatories and skin care. Less glamorous products – for functional application, rather than to make oneself more beautiful – risk stagnation, however, with declines expected for deodorants, for example. Prospects for fragrances are also far from optimistic, primarily due to intensification of price competition and even private label growth.
Table of contents
COSMETICS AND TOILETRIES IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Financial constraints do not affect growth in all niches
High growth for depilatories in 2006
Hair care remains largest cosmetics and toiletries product type
Skin care considered most promising
Men’s grooming products continue to grow
Modest growth predicted for the future
KEY TRENDS AND DEVELOPMENTS
Gentle formulas represent key trend in Greek cosmetic and toiletries market
Contemporary lifestyles make practicality a priority
Natural ingredients a rising trend in Greek Market
Ageing population makes anti-ageing properties key to product developments
Alternative outlets are gaining popularity among Greek Consumers
Men key target group for cosmetics and toiletries’ manufacturers
Financial constraints do not impact consumer expenditure
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - GREECE
HELLENICA SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Hellenica SA: Key Facts
Summary 2 Hellenica SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Hellenica SA: Competitive Position 2006
KORRES NATURAL PRODUCTS - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Korres Natural Products SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MARVO SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Marvo SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Marvo SA: Competitive Position 2006
MEGA DISPOSABLES SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mega Disposables SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Mega Disposables SA: Competitive Position 2006
NOTOS COM HOLDINGS SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Notos Com Holdings SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Notos Com Holdings SA: Competitive Position 2006
PAPOUTSANIS SA, PD - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Papoutsanis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Papoutsanis SA: Competitive Position 2006
BABY CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 46 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 49 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 50 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 52 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 54 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 57 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 58 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 59 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 60 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 62 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 63 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 65 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 66 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 67 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 68 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 69 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Fragrances by Subsector: Value 2001-2006
Table 73 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 74 Fragrances Company Shares by Retail Value 2002-2006
Table 75 Fragrances Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 77 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Skin Care by Subsector: Value 2001-2006
Table 79 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Care by Subsector: Value 2001-2006
Table 81 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 82 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 84 Sales of Body Care by Subsector: Value 2001-2006
Table 85 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 86 Skin Care Company Shares by Retail Value 2002-2006
Table 87 Skin Care Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 94 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 97 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2001-2006
Table 99 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 100 Depilatories Company Shares by Retail Value 2002-2006
Table 101 Depilatories Brand Shares by Retail Value 2003-2006
Table 102 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Sun Care by Subsector: Value 2001-2006
Table 105 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 106 Sun Care Company Shares by Retail Value 2002-2006
Table 107 Sun Care Brand Shares by Retail Value 2003-2006
Table 108 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 110 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 111 Sun Care Premium Brand Rankings 2006