Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in Guatemala

Guatemala

Euromonitor International's Cosmetics And Toiletries in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 100  |  Publication date: Oct 2007
Cost: 
GBP600.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

New products drive value development

Guatemalans are very influenced by the lifestyles of the rich and famous as seen through the media, and are responsive to the pervasive advertising in magazines, on billboards and on the television. Their desire to buy into this lifestyle and achieve a certain standard of appearance, or a particular image as seen in the media, is leading to a rise in demand for the latest cosmetics and toiletries, underpinning growth over the review period.

Consumer preferences

Guatemala is seeing a shift in its social framework in that more women are now in the workplace, but still running their households and family. Time pressed and increasingly stressed, this change in lifestyle for these women has led to a growing need for quick to apply cosmetics and toiletries, but also for products that offer pampering qualities. It has also led to demand for more sophisticated products that bolster these women’s femininity, as they are increasingly present in traditionally male-dominated environments.

For men, there is a rising interest in presenting themselves well, partly prompted by the rising presence of women in the workplace, but also the arrival of the metro sexual trend in Guatemala, particularly amongst younger men.

Supermarkets/hypermarkets popular

Cosmetic and toiletries products are mainly distributed through the supermarket/hypermarket channel. The reason for this is that these types of products are traditionally bought while grocery shopping. Another distribution channel that is widely used is the direct sales channel; the reason for this is that the direct sales companies, notably Avon, are very important in this market. Avon, present throughout cosmetics and toiletries and Ebel from Corporación Belcorp, present in colour cosmetics, mass fragrances, facial and body care, represent two of the most important brands in this market.

CAFTA will positively impact Guatemala’s cosmetics and toiletries industries

Guatemalan industries as a whole are preparing for the CAFTA, the free commerce treaty agreement between Central American countries and the US, improving their competitive edge and becoming quality certified to be able to face the American market. Also, cheaper labour in Guatemala will represent an opportunity for American cosmetics and toiletries companies to produce in Guatemala for the American and world markets.

Changing lifestyles help forecast growth rates

The cosmetic and toiletries industry in Guatemala is forecasted to grow in the near future as a consequence of a change in needs and the rising consumption of these products throughout the market. Sales will continue to grow because manufacturers are concentrating on offering innovative products that satisfy a more demanding and specialised audience.

Table of contents

COSMETICS AND TOILETRIES IN GUATEMALA : MARKET INSIGHT

EXECUTIVE SUMMARY

New products drive value development

Consumer preferences

Supermarkets/hypermarkets popular

CAFTA will positively impact Guatemala’s cosmetics and toiletries industries

Changing lifestyles help forecast growth rates

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

BABY CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 10 Sales of Baby Care by Subsector: Value 2001-2006

Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 12 Baby Care Company Shares by Retail Value 2002-2006

Table 13 Baby Care Brand Shares by Retail Value 2003-2006

Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006

BATH AND SHOWER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006

Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006

Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006

Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006

Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011

Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011

Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006

DEODORANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of Deodorants by Subsector: Value 2001-2006

Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006

Table 26 Deodorants Company Shares by Retail Value 2002-2006

Table 27 Deodorants Brand Shares by Retail Value 2003-2006

Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011

Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011

Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006

HAIR CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 31 Sales of Hair Care by Subsector: Value 2001-2006

Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006

Table 33 Hair Care Company Shares by Retail Value 2002-2006

Table 34 Hair Care Brand Shares by Retail Value 2003-2006

Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011

Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011

Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006

Table 38 Salon Hair Care Company Shares by Retail Value 2002-2006

Table 39 Salon Hair Care Brand Shares by Retail Value 2003-2006

COLOUR COSMETICS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 40 Sales of Colour Cosmetics by Subsector: Value 2001-2006

Table 41 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006

Table 42 Colour Cosmetics Company Shares by Retail Value 2002-2006

Table 43 Colour Cosmetics Brand Shares by Retail Value 2003-2006

Table 44 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011

Table 45 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011

Table 46 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006

MEN’S GROOMING PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 47 Sales of Men's Grooming Products by Subsector: Value 2001-2006

Table 48 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006

Table 49 Men's Grooming Products Company Shares by Retail Value 2002-2006

Table 50 Men's Grooming Products Brand Shares by Retail Value 2003-2006

Table 51 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011

Table 52 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011

ORAL HYGIENE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 53 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006

Table 54 Oral Hygiene Company Shares by Retail Value 2002-2006

Table 55 Oral Hygiene Brand Shares by Retail Value 2003-2006

Table 56 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011

Table 57 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011

Table 58 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006

Table 59 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006

Table 60 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011

Table 61 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011

FRAGRANCES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 62 Sales of Fragrances by Subsector: Value 2001-2006

Table 63 Sales of Fragrances by Subsector: % Value Growth 2001-2006

Table 64 Fragrances Company Shares by Retail Value 2002-2006

Table 65 Fragrances Brand Shares by Retail Value 2003-2006

Table 66 Forecast Sales of Fragrances by Subsector: Value 2006-2011

Table 67 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011

SKIN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 68 Sales of Skin Care by Subsector: Value 2001-2006

Table 69 Sales of Skin Care by Subsector: % Value Growth 2001-2006

Table 70 Sales of Facial Care by Subsector: Value 2001-2006

Table 71 Sales of Facial Care by Subsector: % Value Growth 2001-2006

Table 72 Sales of Facial Cleansers by Subsector: Value 2001-2006

Table 73 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006

Table 74 Sales of Body Care by Subsector: Value 2001-2006

Table 75 Sales of Body Care by Subsector: % Value Growth 2001-2006

Table 76 Skin Care Company Shares by Retail Value 2002-2006

Table 77 Skin Care Brand Shares by Retail Value 2003-2006

Table 78 Forecast Sales of Skin Care by Subsector: Value 2006-2011

Table 79 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011

Table 80 Forecast Sales of Facial Care by Subsector: Value 2006-2011

Table 81 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011

Table 82 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011

Table 83 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011

Table 84 Forecast Sales of Body Care by Subsector: Value 2006-2011

Table 85 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011

Table 86 Skin Care Premium Vs Mass % Analysis 2001-2006

DEPILATORIES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 87 Sales of Depilatories by Subsector: Value 2001-2006

Table 88 Sales of Depilatories by Subsector: % Value Growth 2001-2006

Table 89 Depilatories Company Shares by Retail Value 2002-2006

Table 90 Depilatories Brand Shares by Retail Value 2003-2006

Table 91 Forecast Sales of Depilatories by Subsector: Value 2006-2011

Table 92 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011

SUN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 93 Sales of Sun Care by Subsector: Value 2001-2006

Table 94 Sales of Sun Care by Subsector: % Value Growth 2001-2006

Table 95 Sun Care Company Shares by Retail Value 2002-2006

Table 96 Sun Care Brand Shares by Retail Value 2003-2006

Table 97 Forecast Sales of Sun Care by Subsector: Value 2006-2011

Table 98 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011

Table 99 Sun Care Premium Vs Mass % Analysis 2001-2006

UNILEVER DE CENTROAMÉRICA

Strategic Direction

Key Facts

Summary 1 Unilever de Centroamérica: Key Facts

Company Background

Competitive Positioning

DEFINITIONS

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