Cosmetics And Toiletries in Guatemala
Euromonitor International's Cosmetics And Toiletries in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 100 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
New products drive value development
Guatemalans are very influenced by the lifestyles of the rich and famous as seen through the media, and are responsive to the pervasive advertising in magazines, on billboards and on the television. Their desire to buy into this lifestyle and achieve a certain standard of appearance, or a particular image as seen in the media, is leading to a rise in demand for the latest cosmetics and toiletries, underpinning growth over the review period.
Consumer preferences
Guatemala is seeing a shift in its social framework in that more women are now in the workplace, but still running their households and family. Time pressed and increasingly stressed, this change in lifestyle for these women has led to a growing need for quick to apply cosmetics and toiletries, but also for products that offer pampering qualities. It has also led to demand for more sophisticated products that bolster these women’s femininity, as they are increasingly present in traditionally male-dominated environments.
For men, there is a rising interest in presenting themselves well, partly prompted by the rising presence of women in the workplace, but also the arrival of the metro sexual trend in Guatemala, particularly amongst younger men.
Supermarkets/hypermarkets popular
Cosmetic and toiletries products are mainly distributed through the supermarket/hypermarket channel. The reason for this is that these types of products are traditionally bought while grocery shopping. Another distribution channel that is widely used is the direct sales channel; the reason for this is that the direct sales companies, notably Avon, are very important in this market. Avon, present throughout cosmetics and toiletries and Ebel from Corporación Belcorp, present in colour cosmetics, mass fragrances, facial and body care, represent two of the most important brands in this market.
CAFTA will positively impact Guatemala’s cosmetics and toiletries industries
Guatemalan industries as a whole are preparing for the CAFTA, the free commerce treaty agreement between Central American countries and the US, improving their competitive edge and becoming quality certified to be able to face the American market. Also, cheaper labour in Guatemala will represent an opportunity for American cosmetics and toiletries companies to produce in Guatemala for the American and world markets.
Changing lifestyles help forecast growth rates
The cosmetic and toiletries industry in Guatemala is forecasted to grow in the near future as a consequence of a change in needs and the rising consumption of these products throughout the market. Sales will continue to grow because manufacturers are concentrating on offering innovative products that satisfy a more demanding and specialised audience.
Table of contents
COSMETICS AND TOILETRIES IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
New products drive value development
Consumer preferences
Supermarkets/hypermarkets popular
CAFTA will positively impact Guatemala’s cosmetics and toiletries industries
Changing lifestyles help forecast growth rates
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Deodorants by Subsector: Value 2001-2006
Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 26 Deodorants Company Shares by Retail Value 2002-2006
Table 27 Deodorants Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Hair Care by Subsector: Value 2001-2006
Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 33 Hair Care Company Shares by Retail Value 2002-2006
Table 34 Hair Care Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 38 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 39 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 41 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 42 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 43 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 45 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 46 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 48 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 49 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 50 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 52 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 54 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 55 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 57 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 58 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 59 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 60 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 61 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Sales of Fragrances by Subsector: Value 2001-2006
Table 63 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 64 Fragrances Company Shares by Retail Value 2002-2006
Table 65 Fragrances Brand Shares by Retail Value 2003-2006
Table 66 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 67 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 68 Sales of Skin Care by Subsector: Value 2001-2006
Table 69 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 70 Sales of Facial Care by Subsector: Value 2001-2006
Table 71 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 72 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 73 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 74 Sales of Body Care by Subsector: Value 2001-2006
Table 75 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 76 Skin Care Company Shares by Retail Value 2002-2006
Table 77 Skin Care Brand Shares by Retail Value 2003-2006
Table 78 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 79 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 80 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 81 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 82 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 83 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 84 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 85 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 86 Skin Care Premium Vs Mass % Analysis 2001-2006
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 87 Sales of Depilatories by Subsector: Value 2001-2006
Table 88 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 89 Depilatories Company Shares by Retail Value 2002-2006
Table 90 Depilatories Brand Shares by Retail Value 2003-2006
Table 91 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 92 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 93 Sales of Sun Care by Subsector: Value 2001-2006
Table 94 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 95 Sun Care Company Shares by Retail Value 2002-2006
Table 96 Sun Care Brand Shares by Retail Value 2003-2006
Table 97 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 98 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 99 Sun Care Premium Vs Mass % Analysis 2001-2006
UNILEVER DE CENTROAMÉRICA
Strategic Direction
Key Facts
Summary 1 Unilever de Centroamérica: Key Facts
Company Background
Competitive Positioning
DEFINITIONS