Cosmetics And Toiletries in Hong Kong, China
Euromonitor International's Cosmetics And Toiletries in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Good Performance with Contribution from Mainland Chinese Tourists
The overall cosmetics and toiletries market in Hong Kong saw a notable performance over the review period, underpinned by demand not only among local consumers in Hong Kong, but also visitors from Mainland China. Such visitors allocate a considerable portion of their travel budget to shopping, and typically rank cosmetics and toiletries high on the shopping list. Such consumers state that high confidence in the quality of the goods sold in Hong Kong, and the wide variety of brands and products compared with Mainland China, are the factors that most appeal.
Product Launches Emphasise Product Ingredients or Technological Advances
Manufacturers are increasingly stressing specific ingredients or technological advances in formulation, to ensure an improved effect or longer-lasting functions. Moreover, some technologies, such as the water pump technology used by Laneige and Surgiceutical of Erno Laszlo are patented, to differentiate the products from competing offerings.
Industry Led by International Brands
Most companies in the cosmetics and toiletries industry are multinational players. International brands such as Lancôme, L'Oréal Paris, Olay, Estée Lauder, Clinique, Shiseido, Revlon and Max Factor play an important role in the market. Their brands and images are well recognised and predominate in the premium segment, making it difficult for new brands to enter. For new brands such as Skinfood enter to the Hong Kong market, they have to focus on increasing consumer awareness. Word-of-mouth recommendations are particularly important, and achieved through activities such as distribution of free samples to potential customers.
Distribution Increasing Through Pharmacies/Drugstores
The major distribution channels for cosmetics and toiletries at the end of the review period remained specialists, department stores, supermarkets and pharmacies. A significant increase in retail value sales was evident in the pharmacies/drugstores channel, underpinned by the strong network coverage of Watson's and Mannings. Their outlets provide a wide range of cosmetics and toiletries, with some offering premium skin care brands via counters, such as SK-II, Clinique, Christian Dior, further increasing the product range.
More New Players and Increased Competition
More new players are expected to join the Hong Kong cosmetics and toiletries market in coming years, not only due to the booming financial environment, but also the high acceptance among consumers in Hong Kong of new products and concepts. Moreover, Hong Kong is recognised as the good choice to be a pilot market for companies wishing to expand their presence in the Asia-Pacific region.
Table of contents
COSMETICS AND TOILETRIES IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good Performance with Contribution from Mainland Chinese Tourists
Product Launches Emphasise Product Ingredients or Technological Advances
Industry Led by International Brands
Distribution Increasing Through Pharmacies/Drugstores
More New Players and Increased Competition
KEY TRENDS AND DEVELOPMENTS
Increasing Awareness in Products Ingredients
Whitening Featured in Many Sectors Products
Membership Schemes Popular
Added Benefits as Key Selling Point
Great Presence of Korean Brands
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - HONG KONG, CHINA
AMOREPACIFIC CORP - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 AmorePacific (HK) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 AmorePacific (HK) Co Ltd: Competitive Position 2006
DHC HONG KONG LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 DHC Hong Kong Limited: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FANCL CORP - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fancl Corporation: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Fancl Corporation: Competitive Position 2006
MENTHOLATUM (ASIA PACIFIC) LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Mentholatum (Asia-Pacific) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Mentholatum (Asia-Pacific) Ltd: Competitive Position 2006
WATER OASIS CO LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Water Oasis Group Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Water Oasis Group Ltd: Competitive Position 2006
BABY CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium vs Mass % Analysis 2001-2006
DEODORANTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium vs Mass % Analysis 2001-2006
Table 32 Deodorants Premium Brand Rankings 2006
HAIR CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Hair Care by Subsector: Value 2001-2006
Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 35 Hair Care Company Shares by Retail Value 2002-2006
Table 36 Hair Care Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 39 Hair Care Premium vs Mass % Analysis 2001-2006
Table 40 Hair Care Premium Brand Rankings 2006
Table 41 Retail Sales of Styling Agents by Type 2001-2006
Table 42 Styling Agents Brand Shares by Retail Value 2003-2006
Table 43 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 44 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 60 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 61 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 63 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 66 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 67 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Fragrances by Subsector: Value 2001-2006
Table 71 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 72 Fragrances Company Shares by Retail Value 2002-2006
Table 73 Fragrances Brand Shares by Retail Value 2003-2006
Table 74 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 75 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Skin Care by Subsector: Value 2001-2006
Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 78 Sales of Facial Care by Subsector: Value 2001-2006
Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 82 Sales of Body Care by Subsector: Value 2001-2006
Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 84 Skin Care Company Shares by Retail Value 2002-2006
Table 85 Skin Care Brand Shares by Retail Value 2003-2006
Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 94 Skin Care Premium vs Mass % Analysis 2001-2006
Table 95 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2001-2006
Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 98 Depilatories Company Shares by Retail Value 2002-2006
Table 99 Depilatories Brand Shares by Retail Value 2003-2006
Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2001-2006
Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 104 Sun Care Company Shares by Retail Value 2002-2006
Table 105 Sun Care Brand Shares by Retail Value 2003-2006
Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 108 Sun Care Premium vs Mass % Analysis 2001-2006
Table 109 Sun Care Premium Brand Rankings 2006