Cosmetics And Toiletries in Hong Kong, China
Euromonitor International's Cosmetics And Toiletries in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 138 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Economic downturn affects growth in 2008
Cosmetics and toiletries in Hong Kong sees lower current value growth in 2008 over the previous year due to slower performance in skin care, sun care, baby care and bath and shower products. Value sales growth was slightly affected by the economic downturn towards the end of 2008. Consumers are getting more conscious in terms of spending due to the economic downturn, which then affect cosmetics and toiletries sales in 2008. Unit prices were increasing for the majority of cosmetics and toiletries products, mainly due to increasing oil and commodity prices.
Natural and organic products shine
Consumers are more aware of the presence and benefits of using natural and organic products. As health consciousness rises, so does demand for organic products with natural ingredients, especially skin care products. Despite the higher unit prices, consumers are willing to pay more for the positive health effects derived from using these products. As a result, there are an increasing number of concept stores for organic cosmetics and toiletries products in Hong Kong to meet the demands of consumers.
Men’s deodorants enjoys strongest growth
Men’s deodorants recorded the highest value growth in 2008. This was mainly contributed by the rise in average temperature in Hong Kong, spurring the greater need for protection against perspiration and odour. Furthermore, there is an increasing popularity of outdoor sports such as trekking and working out in gyms for the urban male. Deodorants products are always preferred during exercising to keep consumers fresh and prevent odour. Most of the men’s deodorants brands such as Gillette Series and Nivea for Men have mass positioning
Department stores gains ground
Cosmetics and toiletries products are mainly distributed through supermarkets/hypermarkets, chemists/pharmacies, parapharmacies/drugstores, beauty specialist retailers and department stores. Department stores particularly saw sales growth as a result of rising popularity of premium brands in skin care, colour cosmetics and fragrances. Although unit prices at department stores tend to be higher, some tourists and locals are willing to pay more for genuine premium products versus buying from health and beauty retailers, some of which sell parallel imported products.
Consumers getting conscious on spending
The constant value forecast growth will be lower than that of the review period in constant value terms as a result of the continued economic downturn in 2009. People are becoming more conscious on their spending, thus reducing on consumption. The better performing categories expected in the forecast period are skin care and colour cosmetics, as many new product launches are anticipated.
Table of contents
COSMETICS AND TOILETRIES IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic downturn affects growth in 2008
Natural and organic products shine
Men’s deodorants enjoys strongest growth
Department stores gains ground
Consumers getting conscious on spending
KEY TRENDS AND DEVELOPMENTS
Premium brands preferred over mass brands
Internet forums, blogs and websites on health and beauty the latest platform for promotions
Consumers shifting preference towards organic and natural products
Department stores shows good growth
Companies stepping up to curb parallel imports
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
ESTHETICS INTERNATIONAL HK PTE LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Esthetics International HK Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FANTASTIC NATURAL COSMETICS LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Fantastic Natural Cosmetics Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Fantastic Natural Cosmetics Ltd: Competitive Position 2008
SUNWA MARKETING CO LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Sunwa Marketing Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Sunwa Marketing Co Ltd: Competitive Position 2008
VOLES INTERNATIONAL LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Voles International Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Voles International Ltd: Competitive Position 2008
WATER OASIS CO LTD - COSMETICS AND TOILETRIES - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Water Oasis Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Water Oasis Co Ltd: Competitive Position 2008
BABY CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 28 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 29 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 30 Bath and Shower Products Premium Brand Shares 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Deodorants Premium Brand Shares 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Hair Care by Subsector: Value 2003-2008
Table 44 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 45 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 46 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 47 Hair Care Company Shares by Retail Value 2004-2008
Table 48 Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Styling Agents Brand Shares by Retail Value 2005-2008
Table 50 Colourants Brand Shares by Retail Value 2005-2008
Table 51 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 52 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Hair Care Premium Brand Shares 2005-2008
Table 54 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 60 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 61 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 62 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 63 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 64 Lip Products Brand Shares by Retail Value 2005-2008
Table 65 Nail Products Brand Shares by Retail Value 2005-2008
Table 66 Colour Cosmetics Premium Brand Shares 2005-2008
Table 67 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 68 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 69 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 71 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 73 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 74 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 75 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 77 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 79 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 80 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 81 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 83 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 84 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 85 Toothpaste Brand Shares by Retail Value 2005-2008
Table 86 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 87 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 88 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 89 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 90 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Fragrances by Subsector: Value 2003-2008
Table 92 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 93 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 94 Fragrances Company Shares by Retail Value 2004-2008
Table 95 Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 97 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 98 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 99 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 100 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Skin Care by Subsector: Value 2003-2008
Table 102 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 103 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 104 Skin Care Company Shares by Retail Value 2004-2008
Table 105 Skin Care Brand Shares by Retail Value 2005-2008
Table 106 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 107 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 108 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 109 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 110 Skin Care Premium Brand Shares 2005-2008
Table 111 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 112 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 113 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Sales of Depilatories by Subsector: Value 2003-2008
Table 115 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 116 Depilatories Company Shares by Retail Value 2004-2008
Table 117 Depilatories Brand Shares by Retail Value 2005-2008
Table 118 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 119 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Sales of Sun Care by Subsector: Value 2003-2008
Table 121 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 122 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 123 Sun Care Company Shares by Retail Value 2004-2008
Table 124 Sun Care Brand Shares by Retail Value 2005-2008
Table 125 Sun Care Premium Brand Shares 2005-2008
Table 126 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 127 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 128 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013