Cosmetics And Toiletries in Hungary
Euromonitor International's Cosmetics And Toiletries in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 123 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Mature Market of Daily Hygiene Products
In 2006 the slowdown of cosmetics and toiletries market continued. The market is characterised by several developed product types for which, due to high per capita consumption, new growth periods are not expected. While deodorants or shower gels are part of consumers' daily hygiene, oral care or colour cosmetics are still underdeveloped. with relatively low per capita consumption. However, although this means significant growth potential, the change of customer habits is more difficult than manufacturers and distributors previously believed.
VAT Reduced from 25% to 20% at Beginning of 2006
2006 saw two changes to the value added tax rates in Hungary. The firstly was on 1 January 2006, when the rate of 25% was decreased to 20%. This directly influenced consumer prices of cosmetics and toiletries, as it resulted lower retail prices at the beginning of 2006, although later prices slowly returned to the previous level. Secondly, after the parliamentary elections the government severely tightening financial actions to reduce the distressing state budget deficit. In September 2006, the 15% rate of VAT was increased to 20%, resulting in higher consumer prices for food and several public services. This measure only indirectly influenced demand for cosmetics and toiletries via the increased the food and housing costs faced by households.
Wellness: Concept Which Connects Several Aspects of Life
The success of the wellness concept in Hungary is tightly connected with spas and balneotherapy. The country sits on one of the richest geothermal and medical water sources anywhere in the world. In recent years many wellness hotels based on the mineral springs have been built around the country. Wellness is forecast to remain the leading trend in the market in coming years. This concept is present in different areas of life, and influences not only food or cosmetics, but also travel, tourism, foodservice, catering or health protection, and the future of the wellness concept seems bright, as customers meet wellness in several aspects of life.
Massive Expansion of Store-based Retailers in the Provinces
As the Central Region's (Budapest and its outskirts) retail environment is mature, new investments are moving out to the provinces searching such settlements, where purchasing power and the population are sufficient to make outlets profitable. In 2006 discounters such as Lidl or Penny Market and Tesco were the main drivers of this process. The existing drogerie-chains, dm-Drogerie Markt and Rossmann, also had to face the entry of a new competitor: Schlecker. This expansion resulted in a more competitive environment in the provinces, which was important for direct sellers, particularly Avon, that could be almost the only main supplier of upper-mass, quality products in these areas.
Decrease of Real Wages Over Forecast Period
In 2007 in the frame of the government restriction policy aimed at tackling the state budget deficit, several new measures will come into force which are likely to adversely impact households' disposable incomes. Beside the reduction of real wages due to the new different taxes, increased inflation and housing costs are the main factors likely to negatively impact household budgets. It is estimated that demand for daily hygiene products such as deodorants or shower gel will not change, but that colour cosmetics or fragrances, which are more "luxury" products, will be the main victims, as the these are most likely to be given up by consumers to save money for other products.
Table of contents
COSMETICS AND TOILETRIES IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Mature Market of Daily Hygiene Products
VAT Reduced from 25% to 20% at Beginning of 2006
Wellness: Concept Which Connects Several Aspects of Life
Massive Expansion of Store-based Retailers in the Provinces
Decrease of Real Wages Over Forecast Period
KEY TRENDS AND DEVELOPMENTS
More Negative Impacts on Disposable Income Level of Households
Expansion of Store-based Retailers in the Provinces Threatens the Positions of Direct Sellers
Development of Trends
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
CAOLA-ALFA RT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Caola-Alfa Rt: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Caola-Alfa Rt: Competitive Position 2006
EGYESüLT VEGYI MüVEK RT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Egyesült Vegyi Müvek Rt: Key Facts
Summary 4 Egyesült Vegyi Müvek Rt: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 5 Egyesült Vegyi Müvek Rt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Egyesült Vegyi Müvek Rt: Competitive Position 2006
HéLIA-D KFT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hélia-D Kft: Key Facts
Summary 8 Hélia-D Kft: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 9 Hélia-D Kft: Production Statistics 2006
COMPETITIVE POSITIONING
HERBáRIA RT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Herbária Rt: Key Facts
Summary 11 Herbária Rt: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Herbária Rt: Competitive Position 2006
SOLITEINT KFT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Soliteint Kft: Key Facts
Summary 14 Soliteint Kft: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 15 Soliteint Kft: Production Statistics 2006
COMPETITIVE POSITIONING
BABY CARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium vs Mass % Analysis 2001-2006
DEODORANTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium vs Mass % Analysis 2001-2006
HAIR CARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Hair Care by Subsector: Value 2001-2006
Table 33 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 34 Hair Care Company Shares by Retail Value 2002-2006
Table 35 Hair Care Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 37 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 38 Hair Care Premium vs Mass % Analysis 2001-2006
Table 39 Hair Care Premium Brand Rankings 2006
Table 40 Styling Agents by Type 2001-2006
Table 41 Styling Agents Brand Shares by Retail Value 2003-2006
Table 42 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 43 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 45 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 46 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 47 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 48 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 49 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 50 Colour Cosmetics Premium vs Mass % Analysis 2001-2006
Table 51 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 53 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 54 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 55 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 57 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 59 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 60 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 62 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 63 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 64 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 65 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 66 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Fragrances by Subsector: Value 2001-2006
Table 70 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 71 Fragrances Company Shares by Retail Value 2002-2006
Table 72 Fragrances Brand Shares by Retail Value 2003-2006
Table 73 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 74 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Sales of Skin Care by Subsector: Value 2001-2006
Table 76 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 77 Sales of Facial Care by Subsector: Value 2001-2006
Table 78 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 79 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 81 Sales of Body Care by Subsector: Value 2001-2006
Table 82 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 83 Skin Care Company Shares by Retail Value 2002-2006
Table 84 Skin Care Brand Shares by Retail Value 2003-2006
Table 85 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 86 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 87 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 89 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 93 Skin Care Premium vs Mass % Analysis 2001-2006
Table 94 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Depilatories by Subsector: Value 2001-2006
Table 96 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 97 Depilatories Company Shares by Retail Value 2002-2006
Table 98 Depilatories Brand Shares by Retail Value 2003-2006
Table 99 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 100 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Sun Care by Subsector: Value 2001-2006
Table 102 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 103 Sun Care Company Shares by Retail Value 2002-2006
Table 104 Sun Care Brand Shares by Retail Value 2003-2006
Table 105 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 107 Sun Care Premium vs Mass % Analysis 2001-2006
Table 108 Sun Care Premium Brand Rankings 2006