Cosmetics And Toiletries in India
Euromonitor International's Cosmetics And Toiletries in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 152 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Dynamic value growth is driven by booming economy and changing consumer perception
In 2006, current value growth of cosmetics and toiletries in India was the highest during the review period. A booming economy, which put more money in the hands of Indian consumers, meant that consumer disposable incomes grew, as did the spending on cosmetics and toiletries. Value growth was also driven by changing consumer perception, whereby most cosmetics and toiletries were increasingly considered as essential items for daily use, rather than as luxury products for indulgence. Mass products, including essential bath and shower products and oral hygiene, accounted for the bulk of value sales, whereas premium products were restricted to the upper middle classes and niche high-income consumers.
Niche products grow in line with expanding consumer base
Growing from a smaller base, niche products witnessed the most dynamic value and volume growth in 2006. Products like colour cosmetics, deodorants and fragrances all witnessed double-digit value growth in 2006, as new consumers started to use the products, and existing consumers traded up to more premium products. With increasingly availability of domestic and international brands, and greater product availability at affordable prices, consumers also started to move away from using products from the grey and the unorganised channel. This further benefited value sales through the organised channel.
Price increase witnessed across the board
While the economy was booming and consumers were in the mood to spend, manufacturers saw 2006 as the best time to increase prices of products. Raw material prices of most essential products, like vegetable oils, increased and manufacturers passed the price increase to the consumer. With competition on the increase, manufacturers also introduced better packaging with more vibrant colours, relaunched products, and increased spending on advertising and promotion, all of which added to costs. A significant shift in purchasing behaviour was also observed, with consumers trading-up to more premium brands, and new consumers shifting from the unorganised to the organised channel, both of which enabled an overall price increase.
Hindustan Lever Ltd stays well ahead of the competition with breadth of presence, impressive distribution and continued investment
Although new players entered cosmetics and toiletries, and existing players added to their offerings, Hindustan Lever Ltd remained well ahead of the competition. In a highly-fragmented market, Hindustan Lever Ltd was the only player to hold a double-digit value share in 2006, with Colgate-Palmolive India Ltd a distant second. Hindustan Lever Ltd’s success was on account of its breadth of presence across various cosmetics and toiletries products, coupled with the best distribution system nationally and continued investment in product promotion. Domestic companies also looked at the buyout of brands and companies as a means of improving value growth, with players like Dabur India Ltd, Godrej Consumer Products Ltd and Marico Ltd all on the prowl for companies and brands that not only add to the top line but also bring in intangible benefits.
Robust forecast performance predicted, with competition expected to hot up
Cosmetics and toiletries is expected to continue on its upward growth curve during the forecast period. While value growth of the more penetrated bath and shower products and oral hygiene is expected to be lower than overall value growth of the market, deodorants, colour cosmetics and fragrances are all expected to see double-digit constant value CAGRs (compound annual growth rates). With this growth will come increased competition, and a growing array of domestic and international brands are expected to enter the fray. Developments in modern retailing in India are predicted to help these new brands establish their presence more rapidly than during the review period.
Table of contents
COSMETICS AND TOILETRIES IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Dynamic value growth is driven by booming economy and changing consumer perception
Niche products grow in line with expanding consumer base
Price increase witnessed across the board
Hindustan Lever Ltd stays well ahead of the competition with breadth of presence, impressive distribution and continued investment
Robust forecast performance predicted, with competition expected to hot up
KEY TRENDS AND DEVELOPMENTS
Consumers trade up as economy improves and disposable income rises
Department stores emerge as a key distribution channel
Rising demand for beauty salon services
Men take to grooming with men’s skin care launches
International brands line up their India plans
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - INDIA
CAVINKARE PVT LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 CavinKare Pvt Ltd: Key Facts
Summary 2 CavinKare Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 CavinKare Pvt Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 CavinKare Pvt Ltd: Competitive Position 2006
CHOLAYIL PHARMACEUTICALS PVT LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cholayil Pharmaceuticals Pvt Ltd: Key Facts
Summary 6 Cholayil Pharmaceuticals Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Cholayil Pharmaceuticals Pvt Ltd: Competitive Position 2006
COLGATE-PALMOLIVE INDIA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Colgate-Palmolive India Ltd: Key Facts
Summary 9 Colgate-Palmolive India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Colgate-Palmolive India Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Colgate-Palmolive India Ltd: Competitive Position 2006
DABUR INDIA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Dabur India Ltd: Key Facts
Summary 13 Dabur India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Dabur India Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Dabur India Ltd: Competitive Position 2006
GODREJ CONSUMER PRODUCTS LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Godrej Consumer Products Ltd: Key Facts
Summary 17 Godrej Consumer Products Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Godrej Consumer Products Ltd: Competitive Position 2006
HINDUSTAN LEVER LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Hindustan Lever Ltd: Key Facts
Summary 20 Hindustan Lever Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Hindustan Lever Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 22 Hindustan Lever Ltd: Competitive Position 2006
MARICO LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Marico Ltd: Key Facts
Summary 24 Marico Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Marico Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 26 Marico Ltd: Competitive Position 2006
MODICARE LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Table 11 Summary1 Modicare Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 27 Modicare Ltd: Competitive Position 2006
NIRMA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Nirma Ltd: Key Facts
Summary 29 Nirma Ltd: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
Summary 30 Nirma Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 31 Nirma Ltd: Competitive Position 2006
WIPRO LTD - COSMETICS AND TOILETRIES - INDIA
KEY FACTS
Summary 32 Wipro Ltd: Key Facts
Summary 33 Wipro Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Wipro Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 35 Wipro Ltd: Competitive Position 2006
BABY CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Baby Care by Subsector: Value 2001-2006
Table 13 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 14 Baby Care Company Shares by Retail Value 2002-2006
Table 15 Baby Care Brand Shares by Retail Value 2003-2006
Table 16 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 17 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 18 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 19 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 21 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 22 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 23 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 24 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 25 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 27 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Deodorants by Subsector: Value 2001-2006
Table 29 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 30 Deodorants Company Shares by Retail Value 2002-2006
Table 31 Deodorants Brand Shares by Retail Value 2003-2006
Table 32 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 33 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 34 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 35 Deodorants Premium Brand Rankings 2006
HAIR CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
SECTOR DATA
Table 36 Sales of Hair Care by Subsector: Value 2001-2006
Table 37 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 38 Hair Care Company Shares by Retail Value 2002-2006
Table 39 Hair Care Brand Shares by Retail Value 2003-2006
Table 40 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 41 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 42 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 43 Hair Care Premium Brand Rankings 2006
Table 44 Styling Agents by Type 2001-2006
Table 45 Styling Agents Brand Shares by Retail Value 2003-2006
Table 46 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 47 Salon Hair Care Brand Shares by Retail Value 2003-2006
Table 48 Retail Sales of Salon Hair Care by Subsector 2001-2006
COLOUR COSMETICS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 51 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 52 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 53 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 54 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 56 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 58 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 59 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 60 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 62 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
Table 63 Men's Razors and Blades Brand Shares by Retail Value 2003-2006
ORAL HYGIENE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 65 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 66 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 68 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 69 Mouthwash/Dental Rinses Brand Shares by Retail Value 2003-2006
Table 70 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 71 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 72 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 73 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
Table 76 Retail Sales of Toothpaste by Type: % Analysis 2002-2006
FRAGRANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 77 Sales of Fragrances by Subsector: Value 2001-2006
Table 78 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 79 Fragrances Company Shares by Retail Value 2002-2006
Table 80 Fragrances Brand Shares by Retail Value 2003-2006
Table 81 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 82 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Skin Care by Subsector: Value 2001-2006
Table 84 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 85 Sales of Facial Care by Subsector: Value 2001-2006
Table 86 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 87 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 88 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 89 Sales of Body Care by Subsector: Value 2001-2006
Table 90 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 91 Skin Care Company Shares by Retail Value 2002-2006
Table 92 Skin Care Brand Shares by Retail Value 2003-2006
Table 93 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 94 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 95 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 97 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 98 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 99 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 100 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 101 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 102 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Depilatories by Subsector: Value 2001-2006
Table 104 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 105 Depilatories Company Shares by Retail Value 2002-2006
Table 106 Depilatories Brand Shares by Retail Value 2003-2006
Table 107 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 108 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Sales of Sun Care by Subsector: Value 2001-2006
Table 110 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 111 Sun Care Company Shares by Retail Value 2002-2006
Table 112 Sun Care Brand Shares by Retail Value 2003-2006
Table 113 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 114 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 115 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 116 Sun Care Premium Brand Rankings 2006
Table 117 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006