Cosmetics And Toiletries in Indonesia
Euromonitor International's Cosmetics And Toiletries in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 123 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Strong growth underpinned by improved purchasing power
The cosmetics and toiletries market in Indonesia maintained its performance in 2007 as compared to a year earlier. The value growth in 2007 was underpinned by improved purchasing power of consumers, a flurry of new product launches, manufacturers’ advertising and promotional campaigns, and increased product awareness. As economic conditions in the country saw stronger, consumers demonstrated growing interest in products previously perceived as less essential, such as fragrances, men’s grooming products.
Mature cosmetics and toiletries witness series of product innovation
Essential toiletries products, namely hair care, bath and shower products and oral hygiene, accounted for the bulk to cosmetics and toiletries value sales in Indonesia over the review period. Indonesian consumers generally regard these products as basic necessities, and thus the consumer base, and the frequency of consumption, are huge in comparison with less essential products. As demand for these products was already considered saturated, manufacturers came up with product innovations such as new formulations with value-added benefits, and novel packaging designs and formats to spice up growth and win share.
Multinationals dominate despite intensified competition from locals
In 2007 multinationals such as Unilever Indonesia Tbk PT and Procter & Gamble Home Products Indonesia PT continued to lead the way due to strong brand images and huge marketing budgets. In addition, many Indonesian consumers tend to prefer foreign brands, as these are generally considered to be of higher quality, and also more reliable than offerings from domestic players. In light of the growing popularity of cheaper local brands towards 2007, there was a move by multinationals to prevent share loss by offering cheaper products through price discounts and value-for-money offerings by bundling products with free gifts and offering buy-one-get-one-free deal. Several multinationals also widened their distribution coverage to reach traditional independent grocers.
Skin care sees most dynamic performance
Increasing consumer interest in more modern cosmetics and toiletries with advanced formulations designed to treat particular problems, or meet the requirements of specific consumer groups, particularly benefited skin care products at the end of the review period. Anti-ageing, male-specific and whitening products continued to be the main drivers of skin care performance, with this category registering the most dynamic value growth in the cosmetics and toiletries market in 2007. Its promising performance was also thanks to new launches of global brands such as Pond’s Oil Solution, Garnier and Nivea for Men, which had a significant impact in improved volume demand for skin care.
High potential awaits over forecast period due to better economic condition
The economic rebound following expected interest rate cuts and lower inflation will refresh the cosmetics and toiletries market in the country. As the spending power of consumers is expected to fully recover over the forecast period, consumers may spend more on less essential products and more advanced variants of more mature offerings. Manufacturers may play a key role in fulfilling the upward growth curve of cosmetics and toiletries over the forecast years, through a series of new launches and heavy promotional efforts. There is still huge potential for men’s grooming products, skin care, and fragrances to exploit, with double-digit constant value growth expected to be realised by these products.
Table of contents
COSMETICS AND TOILETRIES IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth underpinned by improved purchasing power
Mature cosmetics and toiletries witness series of product innovation
Multinationals dominate despite intensified competition from locals
Skin care sees most dynamic performance
High potential awaits over forecast period due to better economic condition
KEY TRENDS AND DEVELOPMENTS
Local players extend presence through various strategies
Multinationals go for natural, local companies choose cosmeceuticals
Anti-ageing products in demand due to high proportion of middle-aged adults
Health scares due to rumours of unsafe products
Leading players invest heavily in below-the-line promotions
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
KINOCARE ERA KOSMETINDO PT - COSMETICS AND TOILETRIES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Kinocare Era Kosmetindo PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Kinocare Era Kosmetindo PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Kinocare Era Kosmetindo PT: Competitive Position 2007
MARTHA TILAAR GROUP - COSMETICS AND TOILETRIES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Martha Tilaar Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Martha Tilaar Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Martha Tilaar Group: Competitive Position 2007
MUSTIKA RATU TBK PT - COSMETICS AND TOILETRIES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mustika Ratu Tbk PT: Key Facts
Summary 9 Mustika Ratu Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Mustika Ratu Tbk PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Mustika Ratu Tbk PT: Competitive Position 2007
SAYAP MAS UTAMA PT - COSMETICS AND TOILETRIES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sayap Mas Utama PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Sayap Mas Utama PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Sayap Mas Utama PT: Competitive Position 2007
ULTRA PRIMA ABADI PT - COSMETICS AND TOILETRIES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Ultra Prima Abadi PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Ultra Prima Abadi PT: Competitive Position 2007
BABY CARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 54 Retail Sales of Styling Agents by Type 2003-2007
COLOUR COSMETICS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 58 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 59 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 60 Colour Cosmetics Premium Brand Shares 2007
Table 61 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 62 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 63 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 66 Sales of Men's Razors and Blades by Type 2005-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
Table 71 Retail Sales of Electric Shavers 2003-2007
ORAL HYGIENE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SUN CARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Sun Care by Subsector: Value 2002-2007
Table 100 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 101 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 102 Sun Care Company Shares by Retail Value 2003-2007
Table 103 Sun Care Brand Shares by Retail Value 2004-2007
Table 104 Sun Care Premium Brand Shares 2007
Table 105 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 107 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012