Cosmetics And Toiletries in Iran
Euromonitor International's Cosmetics And Toiletries in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Iran has an old history in using cosmetics
Iran has a very old history in using cosmetics and toiletries dating back to ancient Persian times. In the ancient adventure book of Shahnameh, which is one of the oldest history books of Iranians, there are many evidences of using traditional cosmetics and toiletries in ancient Iran. The most popular ones were sorkhab, vasmeh and sormeh that were made of natural substances like animal fats or ash in making vasmeh and sormeh with addition of different natural colouring. There are many Iranian miniatures showing Persian women with the traditional make-up dancing or serving wine to ancient Iranian kings. Nowadays there are still some places in Iran where these kinds of traditional cosmetics, ointments or fragrances are used, however, this can be observed rather in the remote parts or poorer areas. In the old Iranian culture only married women could use cosmetics and wear make-up. In recent years, the Iranian lifestyle and culture have changed a lot in Iran due to westernisation trend and, thus, allowed for instance unmarried women wear make-up too.
Iran at 3rd rank in Middle East in cosmetics consumption
In 2007 Iran achieved the 3rd rank in the Middle East and the7th in global markets for consumption of cosmetics and toiletries, which is a real considerable figure. This is because Iran has a very big population of young people who are more likely to use cosmetics. Wearing make-up has become a normal daily habit for majority of Iranian girls and women, especially for younger generation.
Chinese colour cosmetics strong in Iran
Although Chinese and Korean colour cosmetics only recently entered Iran, they achieved a strong performance. During the review period, brands such as Etude saw a considerable growth in value share compared to older brands. This success was thanks to affordable prices and the wide variety of products offered.
In general, Iranian products did not achieve success despite their affordable prices, as they did not provide good quality products or packaging. During the review period, some brands such as Clarins and Yves Saint Laurent also entered. These are very expensive and not widely distributed and thus did not find strong sales in Iran. However, branded products are expected to gain share in the forecast period, with concern regarding the poor quality of Chinese brands.
Perfumeries and parapharmacies/drugstores the most popular distribution channels
Although independent small grocers is still the most significant channel for cosmetics and toiletries, distribution changed considerably in the review period. In 2007, most brands started to distribute their products via the big supermarkets/hypermarkets, which previously did not happen in Iran. Iranians could thus find most branded shampoo and hair care, facial and hand care, hair gels, deodorants and shaving products in supermarkets/hypermarkets. This trend started in 2005 and it is very common at present although parapharmacies/drugstores and perfumeries are still very popular distributors of cosmetics and toiletries in Iran. In 2006, the first perfume supermarket opened in Iran and in 2007 became a chain, opening a number of stores in Tehran. These stores enjoyed a huge popularity among Iranian customers.
Growth of cosmetics and toiletries spurred by satellite TV
Satellite TV is very popular in Iran and it is available even in very small cities and villages. Farsi Channels, which are mostly broadcasted from outside of Iran, have a tremendous impact on people’s demand and, thus, on a growth in sales and consumption of cosmetics and toiletries in Iran. It is estimated that due to a significant percentage of Iranian young population and increasing advertising campaigns on satellite television, significant changes will appear for example in circumstances of wearing make-up by unmarried women.
Table of contents
COSMETICS AND TOILETRIES IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Iran has an old history in using cosmetics
Iran at 3rd rank in Middle East in cosmetics consumption
Chinese colour cosmetics strong in Iran
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Baby Care Premium Brand Shares 2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Deodorants Premium Brand Shares 2007
Table 38 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Retail Sales of Styling Agents by Type 2003-2007
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 48 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 49 Hair Care Premium Brand Shares 2007
Table 50 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 51 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 52 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 54 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 56 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 57 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 58 Colour Cosmetics Premium Brand Shares 2007
Table 59 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 60 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 61 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 64 Sales of Men's Razors and Blades by Type 2005-2007
Table 65 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 66 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 73 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 74 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 75 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 76 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Sales of Fragrances by Subsector: Value 2002-2007
Table 80 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 81 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 82 Fragrances Company Shares by Retail Value 2003-2007
Table 83 Fragrances Brand Shares by Retail Value 2004-2007
Table 84 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 85 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 86 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 87 Sales of Skin Care by Subsector: Value 2002-2007
Table 88 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 89 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 90 Skin Care Company Shares by Retail Value 2003-2007
Table 91 Skin Care Brand Shares by Retail Value 2004-2007
Table 92 Skin Care Premium Brand Shares 2007
Table 93 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 94 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 95 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 96 Sales of Depilatories by Subsector: Value 2002-2007
Table 97 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 98 Depilatories Company Shares by Retail Value 2003-2007
Table 99 Depilatories Brand Shares by Retail Value 2004-2007
Table 100 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Sales of Sun Care by Subsector: Value 2002-2007
Table 103 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 104 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 105 Sun Care Company Shares by Retail Value 2003-2007
Table 106 Sun Care Brand Shares by Retail Value 2004-2007
Table 107 Sun Care Premium Brand Shares 2007
Table 108 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 110 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
KAF JSC (DARUGAR)
Strategic Direction
Key Facts
Summary 2 Kaf JSC (Darugar): Key Facts
Summary 3 Kaf JSC (Darugar): Operational Indicators
Company Background
Prodution
Competitive Positioning
Summary 4 Kaf JSC (Darugar): Competitive Position 2007
PAKSHOO CO
Strategic Direction
Key Facts
Summary 5 Pakshoo Co: Key Facts
Company Background
Prodution
Competitive Positioning
Summary 6 Pakshoo Co: Competitive Position 2007
PAXAN CO
Strategic Direction
Key Facts
Summary 7 Paxan Co: Key Facts
Summary 8 Paxan Co: Operational Indicators
Company Background
Prodution
Competitive Positioning
Summary 9 Paxan Co: Competitive Position 2007