Cosmetics And Toiletries in Iran
Euromonitor International's Cosmetics And Toiletries in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Iran has long tradition of cosmetics use
Iran has a very long tradition of using cosmetics and toiletries dating back to ancient Persian times. The most popular traditional cosmetics and toiletries used in ancient Iran were sorkhab, vasmeh and sormeh, which were made of natural substances such as animal fats or ash, with the addition of different natural colouring. Today there are still some places in Iran where such traditional cosmetics, ointments or fragrances are used, but this is mainly in more remote or poorer areas of the country.
Iran second in Middle East in cosmetics consumption
In 2008 Iran accounted for the second highest level of cosmetics and toiletries consumption in the Middle East after Saudi Arabia. This is because Iran has a very large population of young people who are more likely to use cosmetics. Wearing make-up has become an everyday habit for the majority of Iranian females, and is especially popular among the younger generation. In traditional Iranian culture only married women use cosmetics and wear make-up, but in recent years a Westernisation trend has led to unmarried women also wearing make-up.
Smuggled counterfeit cosmetics strong in Iran
As a result of long borders with countries such as Iraq and Turkey, who do not have strong and effective supervision at boundaries, a lot of cosmetics are smuggled into Iran under the guise of well-known brands. These products have satisfactory packaging and affordable prices and most consumers are unable to distinguish them from genuine products. It is estimated that more than 80% of Iranian cosmetics sales are accounted for by smuggled products.
Chemists/pharmacies and grocery outlets most popular distribution channels
In 2008 chemists/pharmacies represented the most significant channel for the distribution of cosmetics and toiletries. Distribution changed considerably over the review period, however. In 2008 most manufacturers distributed their products via the major supermarkets and hypermarkets, which was not particularly common prior to 2004. Iranians could thus find most branded shampoo and hair care, facial and hand care, hair gels, deodorants and shaving products in supermarkets and hypermarkets.
Future growth of cosmetics and toiletries shaped by religious beliefs
Iran has a large male population and thus offers a strong potential customer base for men’s grooming products. However, many Iranian men still do not shave their face frequently. Religious beliefs play an important role in the men’s grooming environment. According to Islamic beliefs, close shaving is forbidden, and in many governmental institutions shaving is banned for employees. On the other hand, using fragrances and deodorants in public is encouraged for men but frowned upon for women. These beliefs have their effect on sales of many niches in this environment.
Table of contents
COSMETICS AND TOILETRIES IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Iran has long tradition of cosmetics use
Iran second in Middle East in cosmetics consumption
Smuggled counterfeit cosmetics strong in Iran
Chemists/pharmacies and grocery outlets most popular distribution channels
Future growth of cosmetics and toiletries shaped by religious beliefs
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE IN IRAN
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Care Premium Brand Shares 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Bath and Shower Products Premium Brand Shares 2005-2008
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2003-2008
Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 36 Deodorants Company Shares by Retail Value 2004-2008
Table 37 Deodorants Brand Shares by Retail Value 2005-2008
Table 38 Deodorants Premium Brand Shares 2005-2008
Table 39 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2003-2008
Table 43 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 44 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 45 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 46 Hair Care Company Shares by Retail Value 2004-2008
Table 47 Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Hair Care Premium Brand Shares 2005-2008
Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 57 Colour Cosmetics Premium Brand Shares 2005-2008
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 61 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 63 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 64 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 65 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 66 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2003-2008
Table 81 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 82 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 83 Fragrances Company Shares by Retail Value 2004-2008
Table 84 Fragrances Brand Shares by Retail Value 2005-2008
Table 85 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2003-2008
Table 89 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 90 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 91 Skin Care Company Shares by Retail Value 2004-2008
Table 92 Skin Care Brand Shares by Retail Value 2005-2008
Table 93 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 94 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 95 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2003-2008
Table 97 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 98 Depilatories Company Shares by Retail Value 2004-2008
Table 99 Depilatories Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2003-2008
Table 103 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 104 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 105 Sun Care Company Shares by Retail Value 2004-2008
Table 106 Sun Care Brand Shares by Retail Value 2005-2008
Table 107 Sun Care Premium Brand Shares 2005-2008
Table 108 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 110 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
KAF JSC (DARUGAR)
Strategic Direction
KEY FACTS
Summary 2 Kaf JSC (Darugar): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kaf JSC (Darugar): Competitive Position 2008
PAKSHOO CO
Strategic Direction
KEY FACTS
Summary 4 Pakshoo: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Pakshoo Co: Competitive Position 2008
Strategic Direction
KEY FACTS
Summary 6 Paxan Co: Key Facts
Summary 7 Paxan Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Paxan Co: Competitive Position 2008