Cosmetics And Toiletries in Ireland
Euromonitor International's Cosmetics And Toiletries in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Convenience, convenience, convenience
Convenience continues to be a key trend for Irish consumers. Convenient products have benefited from increasingly busy lifestyles, a situation augmented by the increasing numbers of working mothers in Ireland. Easy application and usage, as well as timesaving and multifunctional characteristics, are the main requirements. Some of these products have a higher price positioning, but consumers appear willing to pay higher unit prices if products can offer genuine benefits in terms of saving time.
Added value stimulates growth of cosmetics and toiletries market
Added-value products were among the main drivers of growth in the cosmetics and toiletries market in Ireland in 2006. Brands such as Nivea, Soltan, Radox and others all used basic products as a base to build future innovation and sales. From this base came new product developments such as the Radox bath or handwash range, which contains individual signature herbs and additional vitamins and minerals designed to care for the skin. Nivea, too, introduced products with added moisturising, vitamin and mineral content. These new innovations added value, and resulted in many Irish consumers trading up from basic offerings towards these slightly more expensive brands, and ultimately the premium segment, thereby adding lasting value to these areas.
Domination of the mega brands
The Irish cosmetics and toiletries market is dominated by major players that have been snapping up successful independents. As in recent years, significant shifts in overall value share in this environment have primarily been achieved through major mergers and acquisitions. Following Proctor & Gamble’s multi-billion dollar takeover of Gillette, consolidation continues to be the key trend among players. The most notable example of this in 2006 was L’Oréal’s purchase of The Body Shop. With this acquisition, L’Oréal made a dramatic move into retailing, as well as the development of a natural, environmentally and ethically friendly range of products. While this move has not been without controversy, it has increased L’Oréal’s presence in natural products, which continues to be a growing niche.
Supermarkets and hypermarkets increase distribution share
Supermarkets and hypermarkets, along with the large discounters ALDI and Lidl, are putting a great deal of pressure on unit prices and brands, with private labels throughout the cosmetics and toiletries market. The end of the Grocery Order on below-cost selling has ignited a price war among the larger supermarkets Dunnes, Superquinn and especially Tesco, and major pharmacies such as Boots throughout the groceries market. Heavy discounting and promotions have allowed supermarkets and hypermarkets to increase their slice of cosmetics and toiletries in Ireland, away from the traditional distribution channel of pharmacies.
Homme improvements
2006 is expected to see further developments in men’s grooming products, with stable and strong growth as Irish men continue to buy into the metrosexual ethos, in as much as it is largely no longer considered effeminate to take pride in personal appearance. Men’s grooming products is a key focus area for manufacturers. Slightly slower sales growth than expected disappointed players at the end of the review period, but has not reduced the plethora of products available exclusively for male consumers.
Table of contents
COSMETICS AND TOILETRIES IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Convenience, convenience, convenience
Added value stimulates growth of cosmetics and toiletries market
Domination of the mega brands
Supermarkets and hypermarkets increase distribution share
Homme improvements
KEY TRENDS AND DEVELOPMENTS
Masstige brands
Power brands
Economy and spending patterns
Celebrity obsession
Innovation stimulates growth
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - IRELAND
ALLIANCE BOOTS PLC - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alliance Boots Plc: Key Facts
Summary 2 Alliance Boots Plc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Alliance Boots Plc: Competitive Position 2006
BEIERSDORF IRELAND LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Beiersdorf Ireland: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Beiersdorf: Competitive Position 2006
L'ORéAL GROUPE - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 L’Oréal Groupe: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 L’Oréal Groupe: Competitive Position 2006
PROCTER & GAMBLE LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Proctor & Gamble: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Proctor & Gamble: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Procter & Gamble Ireland: Competitive Position 2006
BABY CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Hair Care by Subsector: Value 2001-2006
Table 33 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 34 Hair Care Company Shares by Retail Value 2002-2006
Table 35 Hair Care Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 37 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 38 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 39 Hair Care Premium Brand Rankings 2006
Table 40 Styling Agents by Type 2003-2006
Table 41 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 42 Styling Agents Brand Shares by Retail Value 2003-2006
Table 43 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 44 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 60 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 61 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 63 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 66 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 67 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Fragrances by Subsector: Value 2001-2006
Table 71 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 72 Fragrances Company Shares by Retail Value 2002-2006
Table 73 Fragrances Brand Shares by Retail Value 2003-2006
Table 74 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 75 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Skin Care by Subsector: Value 2001-2006
Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 78 Sales of Facial Care by Subsector: Value 2001-2006
Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 82 Sales of Body Care by Subsector: Value 2001-2006
Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 84 Skin Care Company Shares by Retail Value 2002-2006
Table 85 Skin Care Brand Shares by Retail Value 2003-2006
Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 94 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 95 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2001-2006
Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 98 Depilatories Company Shares by Retail Value 2002-2006
Table 99 Depilatories Brand Shares by Retail Value 2003-2006
Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2001-2006
Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 104 Sun Care Company Shares by Retail Value 2002-2006
Table 105 Sun Care Brand Shares by Retail Value 2003-2006
Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 108 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 109 Sun Care Premium Brand Rankings 2006