Cosmetics And Toiletries in Ireland
Euromonitor International's Cosmetics And Toiletries in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 138 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Focus on men
Irish men have been rather slow to pick up on the metrosexual grooming regimes which have overtaken their British counterparts. However, as penetration rates for women’s make-up reach saturation point there is an increased push by cosmetics companies hoping to cash in on latent demand for men’s grooming products. Outside urban areas where more innovative trends such as “manscara” and “guyliner” may achieve limited penetration, the main products that are due to take men’s cosmetics into the Irish mainstream are those which provide a subtle enhancement of features, such as concealer and tinted moisturiser.
Supermarkets dominate distribution
The rather staid arena which was Irish retailing received a stimulus with the introduction of foreign supermarket chains such as Aldi, Lidl and Tesco in the late 1990s. Due to their large size these chains are able to offer low cost, relatively high quality products, giving traditional cosmetics companies a run for their money and competing for a slice of the cosmetics and toiletries pie. The recent building boom in Ireland also added to the number of out-of-town malls, which represented a magnet for British supermarket chains of this kind. The result is that the Irish population gained a taste for cheap, high quality cosmetics.
Convenience rules the day
Time-pressed Irish consumers are especially drawn to the convenience factor of cosmetics which offer 2-in-1 functionality. In recent years the numbers of Irish women working outside the home increased massively and, combined with raising a family which remains an important part of Irish life, means that Irish women are often especially time-pressed. As a result, those products which offer ease of application and functionality do very well, and Irish consumers are willing to pay a premium for them.
Strong growth over review period but tough times ahead
As the Irish economy enjoyed unprecedented growth over the review period, consumer categories such as cosmetics and toiletries benefited from the boom in consumer spending. However, now that the trend has reversed there will be a slow down in the industry, with growth driven by those as yet underexploited areas such as men’s cosmetics. Ireland’s economy has been especially badly hit by the ongoing economic downturn, and the spectre of Irish consumers tightening their belts in all areas of spending is evident already. This will translate into a rough ride for cosmetic companies who will need to rethink their approach to retailing to Irish consumers in coming years.
Table of contents
COSMETICS AND TOILETRIES IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Focus on men
Supermarkets dominate distribution
Convenience rules the day
Strong growth over review period but tough times ahead
KEY TRENDS AND DEVELOPMENTS
Construction Bubble Collapses, Drags Down Celtic Tiger
Focus on Men
Growing Beauty Services Industry Impacts Cosmetics and Toiletries
Organic Products Push Ahead
Golden Oldies
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
BEIERSDORF IRELAND LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beiersdorf Ireland Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beiersdorf Ireland Ltd: Competitive Position 2008
BOOTS HEALTHCARE LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Boots Healthcare Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Boots Healthcare Ltd: Competitive Position 2008
L'ORéAL GROUPE - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 L’Oréal Groupe: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 L’Oréal Groupe: Competitive Position 2008
PROCTER & GAMBLE LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Procter & Gamble Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Procter & Gamble Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 10 Proctor & Gamble (Manufacturing) Ireland Ltd: Competitive Position 2008
BABY CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 21 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 28 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 29 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2003-2008
Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 36 Deodorants Company Shares by Retail Value 2004-2008
Table 37 Deodorants Brand Shares by Retail Value 2005-2008
Table 38 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Hair Care by Subsector: Value 2003-2008
Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 45 Hair Care Company Shares by Retail Value 2004-2008
Table 46 Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Styling Agents Brand Shares by Retail Value 2005-2008
Table 48 Colourants Brand Shares by Retail Value 2005-2008
Table 49 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 50 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 51 Hair Care Premium Brand Shares 2005-2008
Table 52 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 54 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 58 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 59 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 60 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 61 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 62 Lip Products Brand Shares by Retail Value 2005-2008
Table 63 Nail Products Brand Shares by Retail Value 2005-2008
Table 64 Colour Cosmetics Premium Brand Shares 2005-2008
Table 65 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 66 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 67 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 69 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 70 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 71 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 72 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 73 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 74 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 75 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009
Table 77 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 78 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 79 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 80 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 81 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 82 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 83 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 84 Toothpaste Brand Shares by Retail Value 2005-2008
Table 85 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 86 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 87 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 88 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 89 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Fragrances by Subsector: Value 2003-2008
Table 91 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 92 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 93 Fragrances Company Shares by Retail Value 2004-2008
Table 94 Fragrances Brand Shares by Retail Value 2005-2008
Table 95 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 97 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 98 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 99 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Skin Care by Subsector: Value 2003-2008
Table 101 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 102 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 103 Skin Care Company Shares by Retail Value 2004-2008
Table 104 Skin Care Brand Shares by Retail Value 2005-2008
Table 105 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 106 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 107 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 108 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 109 Skin Care Premium Brand Shares 2005-2008
Table 110 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 111 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 112 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Depilatories by Subsector: Value 2003-2008
Table 114 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 115 Depilatories Company Shares by Retail Value 2004-2008
Table 116 Depilatories Brand Shares by Retail Value 2005-2008
Table 117 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 118 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Sales of Sun Protection by Factor: % Analysis 2004-2009
Table 120 Sales of Sun Care by Subsector: Value 2003-2008
Table 121 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 122 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 123 Sun Care Company Shares by Retail Value 2004-2008
Table 124 Sun Care Brand Shares by Retail Value 2005-2008
Table 125 Sun Care Premium Brand Shares 2005-2008
Table 126 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 127 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 128 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013