Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in Kazakhstan

Kazakhstan

Euromonitor International's Cosmetics And Toiletries in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 100  |  Publication date: Jul 2007
Cost: 
GBP600.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Developing middle class seeks sophistication

The developing middle class in Kazakhstan is becoming the most stable and largest demographic group within the country. This has led to a tendency towards a self-rewarding, “me first” culture, which is revealing itself in the types of products that are now in demand, such as premium cosmetics and toiletries.

Middle income earners demand services and products that are of higher quality and increasingly sophisticated while at the same time, still being attainable. Consumers in this demographic usually earn between US$470 and US$800 per month.

Domestic developers invest in trade-entertainment centres

The development of shopping malls in the country has created new business opportunities. Most developments of this nature are focused in four of the country’s main and ever growing cities: Almaty, Astana, Atyrau, and Shimkent.

The Mega Center Almaty, which has an area of 70,000 sq m, is one of the most ambitious projects developed by Astana-Motors. The development is located in the south-west part of Almaty. The developers refer to it as “a city within the city” as it contains: 150 shops, 8 cinemas, a large ice-skating rink, an entertainment centre for children, 15 restaurants, and parking for 1,100 cars.

Another mall, Mega Center Shimkent, is currently under construction in the southern part of Kazakhstan. The planned area of the build is expected to be 23,000 sq m with another project in Astana to follow that has an area of 30,000 sq m.

New players enter Kazakhstan

In 2005 there were only two premium cosmetics and fragrance networks: Franzusky Dom BSB (including specialist outlets as well as departments in large stores and supermarkets), and Beauty Planet, which opened stores in local trade centres, including Ramstore and ZUM. However, by the end of the review period, this number had doubled through the entry of BeautyMania and Mon Amie, new players in Kazakhstan. The main advantage of these department stores is their open sales or self-service format. Around 40% of their stock is comprised of mass-market products while 60% consist of exclusive and premium brands. BeautyMania plans to open 15 department stores, each with an area of 500 sq m in the near future.

Stronger future growth driven by cosmetics and toiletries products

Sales of cosmetics and toiletries products are expected to continue growing at a healthy rate over the forecast period, particularly in value terms. With signs of economic development in the country, other products, including sun care products, men’s grooming, oral hygiene products and deodorants are also expected to perform well, as the number of households, businesses and institutional facilities increase in response to the country’s economic growth.

During the first two to three years of the forecast period, the cosmetics and toiletries industry in Kazakhstan is expected to develop rapidly. New players will enter and new retail channels will also appear.

Table of contents

COSMETICS AND TOILETRIES IN KAZAKHSTAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Developing middle class seeks sophistication

Domestic developers invest in trade-entertainment centres

New players enter Kazakhstan

Stronger future growth driven by cosmetics and toiletries products

KEY TRENDS AND DEVELOPMENTS

Negative demographic trends

Positive changes in VAT and personal tax rates

Kazakhstan witnesses an impressive economic performance

Rising number of retail chains

Colour cosmetics – a strategic range

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

DEFINITIONS

BABY CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 11 Sales of Baby Care by Subsector: Value 2001-2006

Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 13 Baby Care Company Shares by Retail Value 2002-2006

Table 14 Baby Care Brand Shares by Retail Value 2003-2006

Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006

BATH AND SHOWER PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006

Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006

Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006

Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006

Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011

Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011

Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006

DEODORANTS

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 25 Sales of Deodorants by Subsector: Value 2001-2006

Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006

Table 27 Deodorants Company Shares by Retail Value 2002-2006

Table 28 Deodorants Brand Shares by Retail Value 2003-2006

Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011

Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011

Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006

HAIR CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 32 Sales of Hair Care by Subsector: Value 2001-2006

Table 33 Sales of Hair Care by Subsector: % Value Growth 2001-2006

Table 34 Hair Care Company Shares by Retail Value 2002-2006

Table 35 Hair Care Brand Shares by Retail Value 2003-2006

Table 36 Forecast Sales of Hair Care by Subsector: Value 2006-2011

Table 37 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011

Table 38 Hair Care Premium Vs Mass % Analysis 2001-2006

COLOUR COSMETICS

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 39 Sales of Colour Cosmetics by Subsector: Value 2001-2006

Table 40 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006

Table 41 Colour Cosmetics Company Shares by Retail Value 2002-2006

Table 42 Colour Cosmetics Brand Shares by Retail Value 2003-2006

Table 43 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011

Table 44 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011

Table 45 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006

MEN’S GROOMING PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 46 Sales of Men's Grooming Products by Subsector: Value 2001-2006

Table 47 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006

Table 48 Men's Grooming Products Company Shares by Retail Value 2002-2006

Table 49 Men's Grooming Products Brand Shares by Retail Value 2003-2006

Table 50 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011

Table 51 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011

ORAL HYGIENE

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 52 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006

Table 53 Oral Hygiene Company Shares by Retail Value 2002-2006

Table 54 Oral Hygiene Brand Shares by Retail Value 2003-2006

Table 55 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011

Table 56 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011

Table 57 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006

Table 58 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006

Table 59 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011

Table 60 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011

FRAGRANCES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 61 Sales of Fragrances by Subsector: Value 2001-2006

Table 62 Sales of Fragrances by Subsector: % Value Growth 2001-2006

Table 63 Fragrances Company Shares by Retail Value 2002-2006

Table 64 Fragrances Brand Shares by Retail Value 2003-2006

Table 65 Forecast Sales of Fragrances by Subsector: Value 2006-2011

Table 66 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011

SKIN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 67 Sales of Skin Care by Subsector: Value 2001-2006

Table 68 Sales of Skin Care by Subsector: % Value Growth 2001-2006

Table 69 Sales of Facial Care by Subsector: Value 2001-2006

Table 70 Sales of Facial Care by Subsector: % Value Growth 2001-2006

Table 71 Sales of Facial Cleansers by Subsector: Value 2001-2006

Table 72 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006

Table 73 Sales of Body Care by Subsector: Value 2001-2006

Table 74 Sales of Body Care by Subsector: % Value Growth 2001-2006

Table 75 Skin Care Company Shares by Retail Value 2002-2006

Table 76 Skin Care Brand Shares by Retail Value 2003-2006

Table 77 Forecast Sales of Skin Care by Subsector: Value 2006-2011

Table 78 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011

Table 79 Forecast Sales of Facial Care by Subsector: Value 2006-2011

Table 80 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011

Table 81 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011

Table 82 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011

Table 83 Forecast Sales of Body Care by Subsector: Value 2006-2011

Table 84 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011

Table 85 Skin Care Premium Vs Mass % Analysis 2001-2006

DEPILATORIES

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 86 Sales of Depilatories by Subsector: Value 2001-2006

Table 87 Sales of Depilatories by Subsector: % Value Growth 2001-2006

Table 88 Depilatories Company Shares by Retail Value 2002-2006

Table 89 Depilatories Brand Shares by Retail Value 2003-2006

Table 90 Forecast Sales of Depilatories by Subsector: Value 2006-2011

Table 91 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011

SUN CARE

Headlines

Trends

Competitive Landscape

Prospects

Sector data

Table 92 Sales of Sun Care by Subsector: Value 2001-2006

Table 93 Sales of Sun Care by Subsector: % Value Growth 2001-2006

Table 94 Sun Care Company Shares by Retail Value 2002-2006

Table 95 Sun Care Brand Shares by Retail Value 2003-2006

Table 96 Forecast Sales of Sun Care by Subsector: Value 2006-2011

Table 97 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011

Table 98 Sun Care Premium Vs Mass % Analysis 2001-2006

FABERLIC-KAZAKHSTAN LTD

Strategic Direction

Key Facts

Summary 1 Faberlic KZ Ltd: Key Facts

Summary 2 Faberlic KZ Ltd: Operational Indicators

Company Background

Competitive Positioning

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