Cosmetics And Toiletries in Kazakhstan
Euromonitor International's Cosmetics And Toiletries in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 100 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Developing middle class seeks sophistication
The developing middle class in Kazakhstan is becoming the most stable and largest demographic group within the country. This has led to a tendency towards a self-rewarding, “me first” culture, which is revealing itself in the types of products that are now in demand, such as premium cosmetics and toiletries.
Middle income earners demand services and products that are of higher quality and increasingly sophisticated while at the same time, still being attainable. Consumers in this demographic usually earn between US$470 and US$800 per month.
Domestic developers invest in trade-entertainment centres
The development of shopping malls in the country has created new business opportunities. Most developments of this nature are focused in four of the country’s main and ever growing cities: Almaty, Astana, Atyrau, and Shimkent.
The Mega Center Almaty, which has an area of 70,000 sq m, is one of the most ambitious projects developed by Astana-Motors. The development is located in the south-west part of Almaty. The developers refer to it as “a city within the city” as it contains: 150 shops, 8 cinemas, a large ice-skating rink, an entertainment centre for children, 15 restaurants, and parking for 1,100 cars.
Another mall, Mega Center Shimkent, is currently under construction in the southern part of Kazakhstan. The planned area of the build is expected to be 23,000 sq m with another project in Astana to follow that has an area of 30,000 sq m.
New players enter Kazakhstan
In 2005 there were only two premium cosmetics and fragrance networks: Franzusky Dom BSB (including specialist outlets as well as departments in large stores and supermarkets), and Beauty Planet, which opened stores in local trade centres, including Ramstore and ZUM. However, by the end of the review period, this number had doubled through the entry of BeautyMania and Mon Amie, new players in Kazakhstan. The main advantage of these department stores is their open sales or self-service format. Around 40% of their stock is comprised of mass-market products while 60% consist of exclusive and premium brands. BeautyMania plans to open 15 department stores, each with an area of 500 sq m in the near future.
Stronger future growth driven by cosmetics and toiletries products
Sales of cosmetics and toiletries products are expected to continue growing at a healthy rate over the forecast period, particularly in value terms. With signs of economic development in the country, other products, including sun care products, men’s grooming, oral hygiene products and deodorants are also expected to perform well, as the number of households, businesses and institutional facilities increase in response to the country’s economic growth.
During the first two to three years of the forecast period, the cosmetics and toiletries industry in Kazakhstan is expected to develop rapidly. New players will enter and new retail channels will also appear.
Table of contents
COSMETICS AND TOILETRIES IN KAZAKHSTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Developing middle class seeks sophistication
Domestic developers invest in trade-entertainment centres
New players enter Kazakhstan
Stronger future growth driven by cosmetics and toiletries products
KEY TRENDS AND DEVELOPMENTS
Negative demographic trends
Positive changes in VAT and personal tax rates
Kazakhstan witnesses an impressive economic performance
Rising number of retail chains
Colour cosmetics – a strategic range
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 32 Sales of Hair Care by Subsector: Value 2001-2006
Table 33 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 34 Hair Care Company Shares by Retail Value 2002-2006
Table 35 Hair Care Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 37 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 38 Hair Care Premium Vs Mass % Analysis 2001-2006
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 39 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 40 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 41 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 42 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 43 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 44 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 45 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 46 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 47 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 48 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 49 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 50 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 51 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 53 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 54 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 55 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 56 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 57 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 58 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 59 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 60 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Fragrances by Subsector: Value 2001-2006
Table 62 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 63 Fragrances Company Shares by Retail Value 2002-2006
Table 64 Fragrances Brand Shares by Retail Value 2003-2006
Table 65 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 66 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 67 Sales of Skin Care by Subsector: Value 2001-2006
Table 68 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 69 Sales of Facial Care by Subsector: Value 2001-2006
Table 70 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 71 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 72 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 73 Sales of Body Care by Subsector: Value 2001-2006
Table 74 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 75 Skin Care Company Shares by Retail Value 2002-2006
Table 76 Skin Care Brand Shares by Retail Value 2003-2006
Table 77 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 78 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 79 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 80 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 81 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 82 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 83 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 84 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 85 Skin Care Premium Vs Mass % Analysis 2001-2006
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 86 Sales of Depilatories by Subsector: Value 2001-2006
Table 87 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 88 Depilatories Company Shares by Retail Value 2002-2006
Table 89 Depilatories Brand Shares by Retail Value 2003-2006
Table 90 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 91 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 92 Sales of Sun Care by Subsector: Value 2001-2006
Table 93 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 94 Sun Care Company Shares by Retail Value 2002-2006
Table 95 Sun Care Brand Shares by Retail Value 2003-2006
Table 96 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 97 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 98 Sun Care Premium Vs Mass % Analysis 2001-2006
FABERLIC-KAZAKHSTAN LTD
Strategic Direction
Key Facts
Summary 1 Faberlic KZ Ltd: Key Facts
Summary 2 Faberlic KZ Ltd: Operational Indicators
Company Background
Competitive Positioning