Cosmetics And Toiletries in Latvia
Euromonitor International's Cosmetics And Toiletries in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 114 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries experiences steady retail value growth in 2008
The Latvian economy experienced a turning point in 2008 due to the negative effects of the global economic downturn, which resulted in a high inflation rate, decreased purchasing power and a downturn in the local economy. Nevertheless, cosmetics and toiletries experienced steady retail value growth as, despite their decreased purchasing power, consumers still wanted to indulge themselves in some way and the purchase of products in cosmetics and toiletries was more affordable than the purchase of clothes, domestic electrical appliances or holidays.
Average unit prices increase due to high rate of inflation in Latvia
The high rate of inflation led to increases in average unit prices in cosmetics and toiletries in Latvia in 2008, therefore increased prices rather than increased volume demand helped to drive the performance of the category. Nevertheless, the high level of competition in cosmetics and toiletries prompted both manufacturers and retailers to engage in price discounting in order not to lose consumers.
Intense competition in cosmetics and toiletries with multinationals leading
Multinational companies such as Avon Cosmetics SIA, Beiersdorf SIA, Colgate-Palmolive (Latvia) SIA, Henkel Latvia SIA, Johnson & Johnson Inc, L'Oréal Baltic SIA, Oriflame Latvia SIA, Procter & Gamble Parstavnieciba and Unilever Baltic LLC SIA together dominate in cosmetics and toiletries. Companies such as these use widespread advertising campaigns, they attract famous people to endorse their products and their brands benefit from a high level of global recognition. As a result, small local players find it difficult to compete with them and thus they focus on niche categories. Dzintars AS is the only domestic player in cosmetics and toiletries in Latvia that is capable of competing with the largest multinational players.
Supermarkets/hypermarkets remains leading channel of distribution
Supermarkets/hypermarkets accounted for a significant share of cosmetics and toiletries in 2008 and thus remained the leading channel of distribution, followed by health and beauty retailers. Supermarkets/hypermarkets outlets are popular among consumers as they tend to offer a very broad range of products and they provide ample parking, which helps to accommodate the vast number of weekend shoppers. Direct selling is also a very popular channel of distribution as consumers appreciate being able to browse through a product catalogue and to take their time deciding upon a purchase.
Declining purchasing power expected to hamper demand
Over most of 2008 cosmetics and toiletries continued to grow steadily and the global financial crisis did not appear to have had too strong an effect on this category. However, towards the end of 2008, the outlook for the Latvian economy was negative. In October 2008 household, in particular heating, bills increased by a significant amount which considerably decreased the purchasing power of many consumers. In addition, many companies started to reduce their number of employees which prompted many consumers to review their consumption patterns and to cut back on their expenses. Therefore, the early part of the forecast period is expected to be a period of economic challenge in Latvia and this is expected to have a potentially negative impact on the performance of cosmetics and toiletries.
Table of contents
COSMETICS AND TOILETRIES IN LATVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries experiences steady retail value growth in 2008
Average unit prices increase due to high rate of inflation in Latvia
Intense competition in cosmetics and toiletries with multinationals leading
Supermarkets/hypermarkets remains leading channel of distribution
Declining purchasing power expected to hamper demand
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2003-2008
Table 32 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 33 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 34 Deodorants Company Shares by Retail Value 2004-2008
Table 35 Deodorants Brand Shares by Retail Value 2005-2008
Table 36 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2003-2008
Table 40 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 41 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 42 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 43 Hair Care Company Shares by Retail Value 2004-2008
Table 44 Hair Care Brand Shares by Retail Value 2005-2008
Table 45 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 46 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 48 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 52 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 53 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 54 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 55 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 56 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 58 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 59 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 60 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 61 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 62 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 63 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 64 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 66 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 69 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 70 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 71 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 72 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 73 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 76 Sales of Fragrances by Subsector: Value 2003-2008
Table 77 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 78 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 79 Fragrances Company Shares by Retail Value 2004-2008
Table 80 Fragrances Brand Shares by Retail Value 2005-2008
Table 81 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 82 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 83 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 84 Sales of Skin Care by Subsector: Value 2003-2008
Table 85 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 86 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 87 Skin Care Company Shares by Retail Value 2004-2008
Table 88 Skin Care Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 91 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 92 Sales of Depilatories by Subsector: Value 2003-2008
Table 93 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 94 Depilatories Company Shares by Retail Value 2004-2008
Table 95 Depilatories Brand Shares by Retail Value 2005-2008
Table 96 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 97 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 98 Sales of Sun Care by Subsector: Value 2003-2008
Table 99 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 100 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 101 Sun Care Company Shares by Retail Value 2004-2008
Table 102 Sun Care Brand Shares by Retail Value 2005-2008
Table 103 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 104 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 105 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
DZINTARS AS
Strategic Direction
Key Facts
Summary 2 Dzintars AS: Key Facts
Summary 3 Dzintars AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Dzintars AS: Competitive Position 2008
MADARA COSMETICS SIA
Strategic Direction
Key Facts
Summary 5 Madara Cosmetics SIA: Key Facts
Summary 6 Madara Cosmetics SIA: Operational Indicators
Company Background
Production
Competitive Positioning
STENDERA ZIEPJU FABRIKA
Strategic Direction
Key Facts
Summary 7 Stendera Ziepju Fabrika: Key Facts
Summary 8 Stendera Ziepju Fabrika: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Stendera Ziepju Fabrika: Competitive Position 2008