Cosmetics And Toiletries in Latvia
Euromonitor International's Cosmetics And Toiletries in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 112 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
The cosmetics and toiletries industry in Latvia maintains healthy growth
The cosmetics and toiletries industry in 2007 continued to grow at a healthy rate. Much of this stems from rising demand due to increased disposable income as well as new product development, which stimulated consumer interest in baby care.
Unit prices at a lower level than inflation
The unit prices grew at a lower level than inflation in 2007 due to high levels of competition and different pricing strategies among players. The level of competition forced producers and retailers to set lower prices, often engaging in discounting in order to widen their consumer bases.
Multinational companies characterise the industry
In the Latvian cosmetics and toiletries industry, foreign companies remained the outright leaders holding a near monopoly in terms of value share. However, national companies did manage to strengthen their positions making inroads each year. Relatively new entrants such as Stendera Ziepju Fabrika captured consumers’ imaginations while older national producers introduced new products and improved their competitive positions.
Supermarkets and health and beauty retailers remain the leading retailers
The vast majority of all cosmetics and toiletries products are distributed through supermarkets and health and beauty retailers. Although direct selling is becoming more popular, supermarkets and health and beauty retailers are increasing their share at the cost of outdoor markets and small grocery retailers.
Further growth likely from higher disposable income and greater segmentation
The cosmetics and toiletries industry is expected to continue developing over the forecast period as companies will be forced to launch new kinds of products targeting specific customer groups in order to increase their industry share or even to remain in a stable position. Furthermore, average income levels will grow and consumers will be better able to spend more on cosmetics and toiletries products.
Table of contents
COSMETICS AND TOILETRIES IN LATVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The cosmetics and toiletries industry in Latvia maintains healthy growth
Unit prices at a lower level than inflation
Multinational companies characterise the industry
Supermarkets and health and beauty retailers remain the leading retailers
Further growth likely from higher disposable income and greater segmentation
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
DZINTARS AS
Strategic Direction
Key Facts
Summary 2 Dzintars AS: Key Facts
Summary 3 Dzintars AS : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Dzintars AS: Competitive Position 2007
STENDERA ZIEPJU FABRIKA SIA
Strategic Direction
Key Facts
Summary 5 Stendera Ziepju Fabrika SIA: Key Facts
Summary 6 Stendera Ziepju Fabrika SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Stendera Ziepju Fabrika SIA: Competitive Position 2007
SPODRIBA SIA
Strategic Direction
Key Facts
Summary 8 Spodriba SIA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Spodriba AS: Competitive Position 2007
BABY CARE IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Deodorants Premium Brand Shares 2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2002-2007
Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 42 Hair Care Company Shares by Retail Value 2003-2007
Table 43 Hair Care Brand Shares by Retail Value 2004-2007
Table 44 Retail Sales of Styling Agents by Type 2003-2007
Table 45 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 46 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 47 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 49 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 50 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 51 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 52 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 53 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 54 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 55 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 57 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 58 Sales of Men's Razors and Blades by Type 2005-2007
Table 59 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 60 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 61 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 62 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 63 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 64 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 67 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 68 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 70 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 73 Sales of Fragrances by Subsector: Value 2002-2007
Table 74 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 75 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 76 Fragrances Company Shares by Retail Value 2003-2007
Table 77 Fragrances Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 79 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 80 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 81 Sales of Skin Care by Subsector: Value 2002-2007
Table 82 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 83 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 84 Skin Care Company Shares by Retail Value 2003-2007
Table 85 Skin Care Brand Shares by Retail Value 2004-2007
Table 86 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 88 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 89 Sales of Depilatories by Subsector: Value 2002-2007
Table 90 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 91 Depilatories Company Shares by Retail Value 2003-2007
Table 92 Depilatories Brand Shares by Retail Value 2004-2007
Table 93 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 94 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN LATVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 95 Sales of Sun Care by Subsector: Value 2002-2007
Table 96 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 97 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 98 Sun Care Company Shares by Retail Value 2003-2007
Table 99 Sun Care Brand Shares by Retail Value 2004-2007
Table 100 Sun Care Premium Brand Shares 2007
Table 101 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 102 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 103 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012