Cosmetics And Toiletries in Lithuania
Euromonitor International's Cosmetics And Toiletries in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 110 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Rising consumer purchasing power underpins growth
In 2007 the cosmetics and toiletries market in Lithuania saw notable growth in current value terms and reached a value of LTL715 million. The main driving force of growth remained increasing consumer purchasing power. In addition, banks continued to pursue relatively flexible policies on private loans, which also had a large impact for the increase in consumer spending. Another important factor contributing to growth was active advertising campaigns in support of cosmetics and toiletries products. Finally, the trend of self-care from Western Europe and the USA became more entrenched, and further increased consumer awareness of cosmetics and toiletries.
Sun care most dynamic
2007 was characterised by increasing sales in all areas, with sun care seeing the most dynamic growth. It is not surprising to see such a result as climate conditions in Lithuania change, with the weather becoming warmer and more sunshine hours each year. Hair care, however, with sales worth LTL157 million, remained the largest niche, and drove the overall performance of the cosmetics and toiletries market in the country. This was mainly due to increasing men’s awareness of their hair looks and hence purchasing of hair care products in order to improve their looks.
The threat of inflation
The major event in 2007 was the increase in inflation in Lithuania, which exceeded 7%. The growing inflation affected mainly the foods products, but it also prevented the cosmetics and toiletries industry from achieving a higher level of expansion, as high competitiveness prevented companies from increasing unit prices as unit costs increased. Furthermore, inflation is likely to have a negative impact on the performance of the market over the next few years.
The level of competition remains high
The cosmetics and toiletries market in Lithuania remained highly competitive at the end of the review period, and as a result manufacturers strove to introduce new products, and spent a high proportion of their revenues on advertising support for products. No new strong players appeared, however, as existing companies expanded into previously unexplored niches within the cosmetics and toiletries industry, or expanded their existing product lines.
Supermarkets/hypermarkets channel takes greatest share
The supermarkets/hypermarkets channel continued to increase its share of cosmetics and toiletries distribution in Lithuania as the number of these outlets increased significantly throughout 2007. However, specialist stores continued to gain popularity, particularly due to consumers’ increasing interest in premium products. Rising consumer income levels also contributed to a decline in the share held by outdoor markets, as consumers demonstrated an increasing preference for higher value products offering a certain guarantee of quality, which they purchased through more reliable channels.
5.5% CAGR expected
Compound annual growth rate (CAGR) in the next five years is expected to reach 5.5% in constant value terms. The growth rate of the cosmetics and toiletries industry will most likely be undermined by increasing inflation, yet increasing GDP and an income tax cut from 27% to 24% starting from January 2008 should soften the effects of the former.
Table of contents
COSMETICS AND TOILETRIES IN LITHUANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising consumer purchasing power underpins growth
Sun care most dynamic
The threat of inflation
The level of competition remains high
Supermarkets/hypermarkets channel takes greatest share
5.5% CAGR expected
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift sets
DEFINITIONS
Sources
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 36 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 37 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Hair Care by Subsector: Value 2002-2007
Table 39 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 40 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 41 Hair Care Company Shares by Retail Value 2003-2007
Table 42 Hair Care Brand Shares by Retail Value 2004-2007
Table 43 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 44 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 45 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 46 Retail Sales of Styling Agents by Type 2003-2007
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 49 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 50 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 51 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 52 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 53 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 54 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 57 Sales of Men's Razors and Blades by Type 2005-2007
Table 58 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 59 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 60 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 61 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 63 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 66 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 67 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 69 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Sales of Fragrances by Subsector: Value 2002-2007
Table 73 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 74 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 75 Fragrances Company Shares by Retail Value 2003-2007
Table 76 Fragrances Brand Shares by Retail Value 2004-2007
Table 77 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 79 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Sales of Skin Care by Subsector: Value 2002-2007
Table 81 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 82 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 83 Skin Care Company Shares by Retail Value 2003-2007
Table 84 Skin Care Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 86 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 87 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 88 Sales of Depilatories by Subsector: Value 2002-2007
Table 89 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 90 Depilatories Company Shares by Retail Value 2003-2007
Table 91 Depilatories Brand Shares by Retail Value 2004-2007
Table 92 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 93 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 94 Sales of Sun Care by Subsector: Value 2002-2007
Table 95 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 96 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 97 Sun Care Company Shares by Retail Value 2003-2007
Table 98 Sun Care Brand Shares by Retail Value 2004-2007
Table 99 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 100 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 101 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
NAUJOJI RINGUVA UAB
Strategic Direction
Key Facts
Summary 2 Naujoji Ringuva UAB: Key Facts
Summary 3 Naujoji Ringuva UAB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Naujoji Ringuva UAB: Competitive Position 2007
BIOK UAB
Strategic Direction
Key Facts
Summary 5 Biok UAB: Key Facts
Summary 6 Biok UAB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Biok UAB: Competitive Position 2007
PARFUM EXPRESS
Strategic Direction
Key Facts
Summary 8 Parfum Express: Key Facts
Summary 9 Parfum Express: Operational Indicators
Company Background
Prodution
Competitive Positioning