Cosmetics And Toiletries in Macedonia
Euromonitor International's Cosmetics And Toiletries in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 108 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Sustained growth in 2007
The Macedonian cosmetics and toiletries market grew by just over 5% in current value terms in 2007. Growth was mainly driven by increased volume sales with unit prices remaining on a stable level in 2007. The market saw a number of launches in the high-price segment attracting consumers with a wider choice of products and formats.
Branding counts
According to marketers, Macedonians are attracted by brand, design and country of origin. The evidence for this is wide range brand replica products available for sale. In general the variety of cosmetics and toiletries is much more sizable in Skopje than other cities of Macedonia. Most specialist outlets offering premium products are concentrating in Skopje, which accounts for 50% of total sales. Cheaper brands and copycat alternatives are more present in other cities due to the fact that consumer spending power in such locations is lower.
Market dominated by foreign brands
The supply of cosmetics and toiletries in Macedonia is mainly from foreign companies, and the leaders in most areas of the market are international players. They can offer variety of products that meet every consumer need and purchasing power. Young people in Macedonia follow global fashion trends and mainly use foreign products, this leads local producers to have a restricted user group. On the other side, the habits of middle-aged consumers cannot be changed overnight. The main players are international companies, offering variety, fashionable packaging and different promotions. Domestic companies are more focused on everyday products such as soap and shampoo, as they see high risk in producing fashionable products. As a result they concentrate on more stable offerings.
Private label launched
Following Western European trends, Macedonian supermarket chains launched private label products at the end of the review period. Offering private label products at prices below the market average, retailers expect to see increasing revenue and consumption in coming years, as such products appeal to price-sensitive consumers.
Sales expected to increase further
The cosmetics and toiletries environment is expected to see a 4% constant value CAGR over the forecast period. Growth will mainly be driven by consumers’ changing preferences in favour of higher quality products. Product development, new launches and consumers’ rising income levels will serve to maintain a healthy performance.
Table of contents
COSMETICS AND TOILETRIES IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sustained growth in 2007
Branding counts
Market dominated by foreign brands
Private label launched
Sales expected to increase further
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 36 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 37 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Retail Sales of Styling Agents by Type 2003-2007
Table 39 Sales of Hair Care by Subsector: Value 2002-2007
Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 42 Hair Care Company Shares by Retail Value 2003-2007
Table 43 Hair Care Brand Shares by Retail Value 2004-2007
Table 44 Hair Care Premium Brand Shares 2007
Table 45 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 46 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 47 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 49 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 50 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 51 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 52 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 53 Colour Cosmetics Premium Brand Shares 2007
Table 54 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 55 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 56 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 58 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 59 Sales of Men's Razors and Blades by Type 2005-2007
Table 60 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 61 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 62 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 63 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 65 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 66 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 67 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 68 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 69 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 70 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 71 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Sales of Fragrances by Subsector: Value 2002-2007
Table 73 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 74 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 75 Fragrances Company Shares by Retail Value 2003-2007
Table 76 Fragrances Brand Shares by Retail Value 2004-2007
Table 77 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 79 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 80 Sales of Skin Care by Subsector: Value 2002-2007
Table 81 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 82 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 83 Skin Care Company Shares by Retail Value 2003-2007
Table 84 Skin Care Brand Shares by Retail Value 2004-2007
Table 85 Skin Care Premium Brand Shares 2007
Table 86 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 88 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 89 Sales of Depilatories by Subsector: Value 2002-2007
Table 90 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 91 Depilatories Company Shares by Retail Value 2003-2007
Table 92 Depilatories Brand Shares by Retail Value 2004-2007
Table 93 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 94 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 95 Sales of Sun Care by Subsector: Value 2002-2007
Table 96 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 97 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 98 Sun Care Company Shares by Retail Value 2003-2007
Table 99 Sun Care Brand Shares by Retail Value 2004-2007
Table 100 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 101 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 102 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
ALKALOID AD SKOPJE
Strategic Direction
Key Facts
Summary 2 Alkaloid AD Skopje: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alkaloid AD Skopje: Competitive Position 2007
GALAFARM DOOEL SKOPJE
Strategic Direction
Key Facts
Summary 4 Galafarm dooel Skopje: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Galafarm dooel Skopje: Competitive Position 2007
GALENIUS DOO
Strategic Direction
Key Facts
Summary 6 Galenius doo: Key Facts
Company Background
Production
Competitive Positioning