Cosmetics And Toiletries in Macedonia
Euromonitor International's Cosmetics And Toiletries in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 114 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Sustained Growth in 2008
The Macedonian cosmetics and toiletries market grew 9% in current value terms in 2008. Growth was mainly driven by increased volume sales and unit prices increasing in 2008. New products launches also contributed to the overall growth of the market. Macedonian women consumption of cosmetic products has rapidly grown over the review period. The supply of cosmetics and toiletries in Macedonia is mainly from foreign companies and the leaders in most areas of the market are international players.
Cosmetics and toiletries market will be affected by the global recession
Unlike many other industries, the global recession has had a relatively mild influence on cosmetics and toiletries growth in Macedonia. Nevertheless, consumers may decide to shift their purchases to low cost products if their spending power is hit hard. In fourth quarter of 2008 companies noticed only a small growth in colour cosmetic. On the Macedonian market there is a strong competition between several vendors of popular cosmetics.
Competitive environment in 2008
The competitive environment of the Macedonian cosmetics and toiletries market is expected to be changed in the forecast period. At this moment the market remains strong, with lots of potential for further development, particularly in fragrances, skin care and colour cosmetics. The ageing population will represent an increasingly important consumer group for cosmetics and toiletries. The ageing female population of 30 years and over will become the group with the greatest potential. . Young people in Macedonia follow global fashion trends and mainly use foreign products. The main players are international companies, offering variety, fashionable packaging and aggressive promotions. Domestic companies are more focused on everyday products and traditional herbal cosmetics.
Supermarkets/hypermarkets lead in the distribution channel
The leading distribution channel for cosmetics and toiletries are supermarkets/hypermarkets. Other outlets such as parapharmacies/drugstores and perfumeries (health and beauty retailers) tend to develop into specialist retail chains. Direct selling remains a popular distribution option due to the strong presence of two well-known international companies that have divided up this channel. Internet sales are still undeveloped.
Positive trends expected in the forecast period
Macedonian cosmetics and toiletries look promising and the market is expected to continue growing in the forecast period at only a slightly lower rate. Strong growth is expected in skin care, sun care and fragrances. Prices will continue to have an important role in the purchase decisions of consumers. However, the introduction of new product lines, increased income, the influence of advertising and the media will strengthen sales even further.
Table of contents
COSMETICS AND TOILETRIES IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sustained Growth in 2008
Cosmetics and toiletries market will be affected by the global recession
Competitive environment in 2008
Supermarkets/hypermarkets lead in the distribution channel
Positive trends expected in the forecast period
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2003-2008
Table 32 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 33 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 34 Deodorants Company Shares by Retail Value 2004-2008
Table 35 Deodorants Brand Shares by Retail Value 2005-2008
Table 36 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2003-2008
Table 40 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 41 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 42 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 43 Hair Care Company Shares by Retail Value 2004-2008
Table 44 Hair Care Brand Shares by Retail Value 2005-2008
Table 45 Hair Care Premium Brand Shares 2005-2008
Table 46 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 48 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 52 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 53 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 54 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 55 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 56 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 58 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 59 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 60 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 61 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 62 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 63 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 64 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 66 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 69 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 70 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 71 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 72 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 73 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 76 Sales of Fragrances by Subsector: Value 2003-2008
Table 77 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 78 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 79 Fragrances Company Shares by Retail Value 2004-2008
Table 80 Fragrances Brand Shares by Retail Value 2005-2008
Table 81 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 82 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 83 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 84 Sales of Skin Care by Subsector: Value 2003-2008
Table 85 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 86 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 87 Skin Care Company Shares by Retail Value 2004-2008
Table 88 Skin Care Brand Shares by Retail Value 2005-2008
Table 89 Skin Care Premium Brand Shares 2005-2008
Table 90 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 91 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 92 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 93 Sales of Depilatories by Subsector: Value 2003-2008
Table 94 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 95 Depilatories Company Shares by Retail Value 2004-2008
Table 96 Depilatories Brand Shares by Retail Value 2005-2008
Table 97 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 98 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 99 Sales of Sun Care by Subsector: Value 2003-2008
Table 100 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 101 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 102 Sun Care Company Shares by Retail Value 2004-2008
Table 103 Sun Care Brand Shares by Retail Value 2005-2008
Table 104 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 105 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 106 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
AVON MACEDONIA
Strategic Direction
Key Facts
Summary 2 Avon Macedonia: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Avon Macedonia: Competitive Position 2008
GALAFARM DOOEL SKOPJE
Strategic Direction
Key Facts
Summary 4 Galafarm dooel Skopje: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Galafarm dooel Skopje: Competitive Position 2008
ALKALOID AD SKOPJE
Strategic Direction
Key Facts
Summary 6 Alkaloid AD Skopje: Key Facts
Summary 7 Alkaloid AD Skopje: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Alkaloid AD Skopje: Competitive Position 2008