Cosmetics And Toiletries in Mexico
Euromonitor International's Cosmetics And Toiletries in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Stable economy supports good growth in cosmetics and toiletries
An increase in private consumption, remittances and private investment drove economic expansion and the rise of disposable income in 2006 in spite of the political turbulence of presidential elections. Mexicans experienced easy access to consumer credit, allowing them to increase purchases of cosmetics and toiletries. Depilatories and sun care, which used to be considered non-essential, presented good growth in volume and current value sales. Other products also presented good growth rates in volume that supported a dynamic growth in sales. More consumers were exposed to a wider array of brand extensions of mass products and more sophisticated premium cosmetics and toiletries. Most players invested in the closer targeting of consumers and the development of new formulations and packaging.
Inexpensive imports are a challenge
Low-priced imports, especially from Asia, are invading Mexican cosmetics and toiletries. As part of the World Trade Organization, Mexico is obligated to drop all tariffs imposed on imports from China in 2007. The impact of these imports is more evident on companies catering to lower-income consumers, with these claiming that competition from China is unfair. Many Mexican consumers are sensitive to prices, so they tend to choose low price options. Street stalls, street vendors and open markets are the main channels for the sales of low-priced imports. It is not uncommon to see consumers purchasing on impulse at these places, thus hurting sales of established businesses.
Counterfeits, parallel trading and piracy affect sales
Cosmetics and toiletries became even more competitive during the review period due to an increase in sales of counterfeits, piracy and parallel trading. Fragrances in particular suffered as criminals offered illegal copies of original fragrances and small business entrepreneurs opened perfumeries selling fragrances very similar to premium brands. Industry experts agree that these practices are hurting established cosmetics and toiletries brands. Companies, trade associations and the Mexican government are working jointly to curb the problem. The problem is that law enforcement is not very strong, making it difficult to track illegal activities.
Retail expansion opens new opportunities for increased sales
Large retailers such as Wal-Mart de México, Controladora Comercial Mexicana, Organización Soriana and Grupo Gigante are opening new stores in small cities and large rural areas. The retail expansion into these areas will provide a good opportunity for mass producers to increase sales and brand exposure. Moreover, the largest cosmetics and toiletries players are also likely to explore channels that have not yet been fully exploited, such as small independent stores. These accounted for more than 600,000 in 2006 according to official statistics published by INEGI (Instituto Nacional de Estadística, Geografía e Informática.) Affordable retail prices are another important driver of sales. Discounted prices for Wal-Mart de México forced other retailers and even some direct sellers to reduce their prices in order to become more competitive in 2006. This trend is more evident in mass versions. Premium products continued to report a strong presence in department stores and a few selected upscale variety stores in large urban centres.
Direct sales threatened by increasing retail sales
While retail cosmetics and toiletries registered a modest increase in sales in 2006, direct sales companies reported a slight decline. The aggressive expansion of retailers into new areas, along with a strategy of low prices, caused direct sellers to lose share to companies selling via retailers. Consumers were exposed to numerous introductions of brand extensions and new products at stores. The rate of new product development and number of launches was higher in retail than in direct sales. Most direct sales companies are therefore now engaging in mass media advertising on television and billboards to create brand awareness and compete against retail-based companies.
Table of contents
COSMETICS AND TOILETRIES IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable economy supports good growth in cosmetics and toiletries
Inexpensive imports are a challenge
Counterfeits, parallel trading and piracy affect sales
Retail expansion opens new opportunities for increased sales
Direct sales threatened by increasing retail sales
KEY TRENDS AND DEVELOPMENTS
Improving economy and increases in disposable income
Imports of low-priced merchandise increase
An increase in copycat products
Store-based retailing and the Wal-Mart factor
Competitive environment makes non-store based retailing lose ground
APPENDIX
Published Data Comparisons
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MEXICO
AVON COSMETICS SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Avon Cosmetics SA de CV: Key Facts
Summary 2 Avon Cosmetics SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Avon Cosmetics SA de CV: Competitive Position 2006
BDF MéXICO SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 BDF Mexico: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 BDF Mexico: Competitive Position 2006
COLGATE-PALMOLIVE DE MéXICO SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Colgate-Palmolive de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Colgate-Palmolive de México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Colgate-Palmolive de México SA de CV: Competitive Position 2006
COSBEL SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Cosbel SA de CV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Cosbel SA de CV: Competitive Position 2006
COSMéTICA SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Cosmética SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Cosmética SA de CV: Competitive Position 2006
JAFRA COSMETICS INTERNATIONAL SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Jafra Cosmetics International SA de CV: Key Facts
Summary 14 Jafra Cosmetics International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Jafra Cosmetics International SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Jafra Cosmetics International SA de CV: Competitive Position 2006
LABORATORIOS GRISI HERMANOS SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Laboratorios Grisi Hermanos SA de CV: Key Facts
Summary 18 Laboratorios Grisi Hermanos SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Laboratorios Grisi Hermanos SA de CV: Competitive Position 2006
PROCTER & GAMBLE DE MéXICO SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Procter & Gamble de México SA de CV: Key Facts
Summary 21 Procter & Gamble de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Procter & Gamble de México SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Procter & Gamble: Competitive Position 2006
BABY CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
Table 19 Baby Skin Care Brand Shares by Retail Value 2003-2006
Table 20 Baby Sun Care Brand Shares by Retail Value 2003-2006
BATH AND SHOWER PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 22 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 23 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 24 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 25 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 26 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Deodorants by Subsector: Value 2001-2006
Table 29 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 30 Deodorants Company Shares by Retail Value 2002-2006
Table 31 Deodorants Brand Shares by Retail Value 2003-2006
Table 32 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 33 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 34 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 35 Deodorants Premium Brand Rankings 2006
HAIR CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Sales of Hair Care by Subsector: Value 2001-2006
Table 37 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 38 Hair Care Company Shares by Retail Value 2002-2006
Table 39 Hair Care Brand Shares by Retail Value 2003-2006
Table 40 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 41 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 42 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 43 Hair Care Premium Brand Rankings 2006
Table 44 Styling Agents by Type 2001-2006
Table 45 Styling Agents Brand Shares by Retail Value 2003-2006
Table 46 Colourants Brand Shares by Retail Value 2003-2006
Table 47 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 48 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 49 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 51 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 52 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 53 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 55 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 56 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 57 Colour Cosmetics Premium Brand Rankings 2006
Table 58 Facial Make-up Brand Shares by Retail Value 2003-2006
Table 59 Eye Make-up Brand Shares by Retail Value 2003-2006
Table 60 Lip Products Brand Shares by Retail Value 2003-2006
Table 61 Nail Products Brand Shares by Retail Value 2003-2006
MEN'S GROOMING PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 64 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 65 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
Table 68 Men's Razors and Blades Brand Shares by Retail Value 2003-2006
ORAL HYGIENE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 70 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 71 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 72 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 73 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 74 Retail Sales of Toothpaste by Type: % Analysis 2001-2006
Table 75 Toothpaste Brand Shares by Retail Value 2003-2006
Table 76 Retail Sales of Manual Toothbrushes by Type: % Analysis 2001-2006
Table 77 Mouthwash/Dental Rinses Brand Shares by Retail Value 2003-2006
Table 78 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 79 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 80 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 81 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 82 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 83 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Fragrances by Subsector: Value 2001-2006
Table 85 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 86 Fragrances Company Shares by Retail Value 2002-2006
Table 87 Fragrances Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 89 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 90 Men's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 91 Women's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 92 Retail Sales of Fragrances by Concentration: % Analysis 2001-2006
SKIN CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Skin Care by Subsector: Value 2001-2006
Table 94 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 95 Sales of Facial Care by Subsector: Value 2001-2006
Table 96 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 97 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 98 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 99 Sales of Body Care by Subsector: Value 2001-2006
Table 100 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 101 Skin Care Company Shares by Retail Value 2002-2006
Table 102 Skin Care Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 104 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 105 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 106 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 107 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 108 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 109 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 111 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 112 Skin Care Premium Brand Rankings 2006
Table 113 Facial Moisturisers Brand Shares by Retail Value 2003-2006
Table 114 Nourishers/Anti-agers Brand Shares by Retail Value 2003-2006
Table 115 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2003-2006
Table 116 General Purpose Body Care Brand Shares by Retail Value 2003-2006
DEPILATORIES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2001-2006
Table 118 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 119 Depilatories Company Shares by Retail Value 2002-2006
Table 120 Depilatories Brand Shares by Retail Value 2003-2006
Table 121 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Care by Subsector: Value 2001-2006
Table 124 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 125 Sun Care Company Shares by Retail Value 2002-2006
Table 126 Sun Care Brand Shares by Retail Value 2003-2006
Table 127 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 128 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 129 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 130 Sun Care Premium Brand Rankings 2006
Table 131 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006