Cosmetics And Toiletries in Mexico
Euromonitor International's Cosmetics And Toiletries in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 161 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Economic scenario worse than expected
In 2007, expectations for the performance of the Mexican economy over the forecast period were less than favourable, due to the volatility shown by financial markets and the slowdown of the US economy. However, 2008 posted a scenario which was worse than expected, with higher levels of inflation and unemployment affecting consumers’ purchasing power. Credit default problems were seen, remittances fell, and the prices of basic goods increased sharply in 2008. Consequently, the cosmetics and toiletries market saw a lower rate of growth in current value terms during the second half of 2008.
Changes in distribution affect cosmetics and toiletries
During 2008 the cosmetics and toiletries market saw changes in distribution in response to changes in the economic situation and consumers’ purchasing habits. Retailers expanded, direct sellers continued to sell at retail level and beauty stores boomed. This change in the distribution environment was due to a necessity to improve sales and minimise the potential negative effects of a slowdown in the Mexican economy. The current strategy for most players is to effectively penetrate the lower income segment. The current retail expansion into smaller cities and rural communities offers companies the opportunity to reach new markets and sustain sales. Retail expansion is expected to continue, but at slightly more moderate rates than observed in 2007 and 2008.
Strict legislation changes the dynamics of the market
In 2008, there was rising concern that “Registros Sanitarios” (Sanitary Registries) Legislation which applied to OTC healthcare products and Rx medication may expand to beauty and cosmetics. The COFEPRIS (Mexican Federal Commission for the Protection of Sanitary Safety) recently announced that cosmetics would be under review in 2009. According to the COFEPRIS, around 95% of beauty and cosmetics products comply with regulations. Products not complying with official legislation are mostly economy and imitation products coming from Asia, or “miracle” products, all growing by double-digits. These products represent unfair competition to established companies in terms of pricing, and represent an important health threat, as they have been proven to cause chronic severe infections and skin irritation.
Piracy remains considerable problem
The cosmetics and toiletries market faces a challenge from counterfeit products and piracy, as well as parallel trading, which all have an impact on sales of colour cosmetics, skin care products and fragrances. Lack of consumer education and unfavourable economic conditions is boosting demand for these products. The issue is serious; for example it is estimated that pirate fragrances accounted for over Mx$2 billion in 2008. The Mexican police are making more efforts to confiscate products which have been illegally smuggled into the country. Even though government efforts to reduce piracy are evident, the issue poses a strong threat to the official cosmetics and toiletries market as long as demand continues.
Consumer segmentation and affordable prices to support future growth
More than ever, Mexicans now have a wider array of products available for their daily beauty and personal hygiene needs. The number of brands and products available in the market more than tripled in the 2005-2007 period, reflecting stronger consumer segmentation and intense competition in cosmetics and toiletries. Consumer segmentation and multi-purpose segmentation is likely to remain strong over the forecast period, as most companies struggle to differentiate themselves from others. Moreover, the decline in consumer expenditure due to an anticipated slowdown in the economy in 2008 and 2009 might force companies to effectively manage costs, to be able to offer affordable retail prices to consumers.
Table of contents
COSMETICS AND TOILETRIES IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic scenario worse than expected
Changes in distribution affect cosmetics and toiletries
Strict legislation changes the dynamics of the market
Piracy remains considerable problem
Consumer segmentation and affordable prices to support future growth
KEY TRENDS AND DEVELOPMENTS
Economic scenario worse than expected
Changes in distribution channels affect cosmetics and toiletries
Strict legislation changing the dynamics of the market
Piracy remains a problem
Segmentation and multi-purpose formulations to increase growth
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
AVON COSMETICS SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avon Cosmetics SA de CV: Key Facts
Summary 3 Avon Cosmetics SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Avon Cosmetics SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Avon Cosmetics SA de CV: Competitive Position 2008
BDF MéXICO SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 BDF México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 BDF México SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 BDF México SA de CV: Competitive Position 2008
COLGATE-PALMOLIVE DE MéXICO SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Colgate-Palmolive de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Colgate-Palmolive de México SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Colgate-Palmolive de México SA de CV: Competitive Position 2008
COSBEL SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Cosbel SA de CV: Key Facts
Summary 13 Cosbel SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Cosbel SA de CV: Competitive Position 2008
COSMéTICA SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Cosmética SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Cosmética SA de CV: Competitive Position 2008
JAFRA COSMETICS INTERNATIONAL SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Jafra Cosmetics International SA de CV: Key Facts
Summary 18 Jafra Cosmetics International SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Jafra Cosmetics International SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 20 Jafra Cosmetics International SA de CV: Competitive Position 2008
LABORATORIOS GRISI HERMANOS SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Laboratorios Grisi Hermanos SA de CV: Key Facts
Summary 22 Laboratorios Grisi Hermanos SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Laboratorios Grisi Hermanos SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 24 Laboratorios Grisi Hermanos SA de CV: Competitive Position 2008
PROCTER & GAMBLE DE MéXICO SA DE CV - COSMETICS AND TOILETRIES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Procter & Gamble de México SA de CV: Key Facts
Summary 26 Procter & Gamble de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 Procter & Gamble de México SA de CV: Production 2007
COMPETITIVE POSITIONING
Summary 28 Procter & Gamble: Competitive Position 2008
BABY CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Deodorants Premium Brand Shares 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Hair Care by Subsector: Value 2003-2008
Table 44 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 45 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 46 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 47 Hair Care Company Shares by Retail Value 2004-2008
Table 48 Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Styling Agents Brand Shares by Retail Value 2005-2008
Table 50 Colourants Brand Shares by Retail Value 2005-2008
Table 51 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 52 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Hair Care Premium Brand Shares 2005-2008
Table 54 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 60 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 61 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 62 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 63 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 64 Lip Products Brand Shares by Retail Value 2005-2008
Table 65 Nail Products Brand Shares by Retail Value 2005-2008
Table 66 Colour Cosmetics Premium Brand Shares 2005-2008
Table 67 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 68 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 69 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Electric Shavers by Value 2003-2008
Table 71 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 72 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 74 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 75 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 76 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 77 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 78 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Concentration: Value Analysis 2004-2009
Table 94 Sales of Fragrances by Subsector: Value 2003-2008
Table 95 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 96 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 97 Fragrances Company Shares by Retail Value 2004-2008
Table 98 Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 101 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 102 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 103 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Skin Care by Subsector: Value 2003-2008
Table 105 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 106 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 107 Skin Care Company Shares by Retail Value 2004-2008
Table 108 Skin Care Brand Shares by Retail Value 2005-2008
Table 109 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 110 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 111 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 112 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 113 Skin Care Premium Brand Shares 2005-2008
Table 114 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 115 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 116 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2003-2008
Table 118 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 119 Depilatories Company Shares by Retail Value 2004-2008
Table 120 Depilatories Brand Shares by Retail Value 2005-2008
Table 121 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Protection by Factor: % Value Analysis 2004-2009
Table 124 Sales of Sun Protection by Formulation: % Value Analysis 2004-2009
Table 125 Sales of Sun Care by Subsector: Value 2003-2008
Table 126 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 127 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 128 Sun Care Company Shares by Retail Value 2004-2008
Table 129 Sun Care Brand Shares by Retail Value 2005-2008
Table 130 Sun Care Premium Brand Shares 2005-2008
Table 131 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 132 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 133 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013