Cosmetics And Toiletries in New Zealand
Euromonitor International's Cosmetics And Toiletries in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 120 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Continued Growth for Cosmetics and Toiletries
Cosmetics and toiletries enjoyed positive current value growth in New Zealand in 2007. The country's population is on a slight upward curve, influenced by new immigrants, a baby boom, and an ageing population that is living longer. All these factors have positively impacted the cosmetics and toiletries industry. Consumers are trading up to premium products and brands, thus driving current value growth for products such as skin care and colour cosmetics in 2007.
Positive Contribution from Teens and Tweens
Teenage consumers have been targeted by many cosmetics and toiletries manufacturers to grow the market. This has happened in a number of sectors, most notably skin care, colour cosmetics and fragrances. Teenage and even younger tween consumers are very market savvy, and have more brand and product knowledge at a younger age than previous generations. Therefore, manufacturers have taken these teenage consumers into account in their marketing and advertising campaigns, with products now being made specifically for this target audience.
Many Niche Players Enter the Market
2007 saw a prolific number of domestic and international brands, many of which were small niche players, enter the market, making the industry very competitive. This was particularly evident in skin care, where many domestic "natural" brands entered the market. In addition, colour cosmetics has seen many international brands enter the market, due to increased counter space in some chemists/pharmacies and department stores. Parallel importing has also had an effect on cosmetics and toiletries, especially in fragrances, where directly imported products are being sold at competitive prices.
Distribution Channels Become More Widespread
With the introduction of The Warehouse Extra hypermarket and increased number of Kmart stores, distribution for mass products is expected to spread into mass merchandisers. For premium brands, distribution has increased, influenced by the expansion of New Zealand's leading department store, Farmers. With the refurbishment of existing stores and the introduction of more new stores, Farmers beauty counters have been given more space, which has contributed to increased sales of premium products.
Forecast Sales to Increase at a Slower Growth Rate
Cosmetics and toiletries are expected to post positive growth in constant value terms over the forecast period. Growth will derive from the competitive nature of the industry and the entry of many new players onto the market. Consumers are expected to trade up to premium brands in colour cosmetics, skin care, sun care and hair care over the forecast period, thus driving value growth and unit prices up.
Table of contents
COSMETICS AND TOILETRIES IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued Growth for Cosmetics and Toiletries
Positive Contribution from Teens and Tweens
Many Niche Players Enter the Market
Distribution Channels Become More Widespread
Forecast Sales to Increase at a Slower Growth Rate
KEY TRENDS AND DEVELOPMENTS
International Companies Remain Most Competitive
Perfumeries and Non-store Retailing Gaining Share
"Crossover" Products Increase/Decrease Sector Sales
Tweens Market Emerging
Cosmeceutical Claims Go Mainstream
Natural Ingredients Claims Grow Stronger in Mass Market
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
CANCER SOCIETY OF NEW ZEALAND INC - COSMETICS AND TOILETRIES - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cancer Society of New Zealand Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Cancer Society of New Zealand Inc: Competitive Position 2007
ECOSTORE - COSMETICS AND TOILETRIES - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 ecostore: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EGO PHARMACEUTICALS PTY LTD - COSMETICS AND TOILETRIES - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ego Pharmaceuticals Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Ego Pharmaceuticals Pty Ltd: Competitive Position 2007
HEALTHCARE MANUFACTURING GROUP LTD - COSMETICS AND TOILETRIES - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Healthcare Manufacturing Group Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Healthcare Manufacturing Group Ltd: Competitive Position 2007
LIVING NATURE NEW ZEALAND - COSMETICS AND TOILETRIES - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Living Nature New Zealand: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
BABY CARE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium vs Mass % Analysis 2007-2012
DEODORANTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Deodorants Premium Brand Shares 2007
Table 38 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 40 Forecast Deodorants Premium vs Mass % Analysis 2007-2012
HAIR CARE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Styling Agents by Type 2003-2007
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 55 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 56 Colour Cosmetics Premium vs Mass % Analysis 2002-2007
Table 57 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 58 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 59 Colour Cosmetics Premium Brand Shares 2007
Table 60 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 61 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 62 Forecast Colour Cosmetics Premium vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 64 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 65 Sales of Men's Razors and Blades by Type 2005-2007
Table 66 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 67 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 71 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 74 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 75 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecast Fragrances Premium vs Mass % Analysis 2007-2012
SKIN CARE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium vs Mass % Analysis 2007-2012
DEPILATORIES IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2002-2007
Table 104 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 105 Sun Care Premium vs Mass % Analysis 2002-2007
Table 106 Sun Care Company Shares by Retail Value 2003-2007
Table 107 Sun Care Brand Shares by Retail Value 2004-2007
Table 108 Sun Care Premium Brand Shares 2007
Table 109 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 111 Forecast Sun Care Premium vs Mass % Analysis 2007-2012