Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in Nigeria

Nigeria

Euromonitor International's Cosmetics And Toiletries in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 97  |  Publication date: Feb 2008
Cost: 
GBP600.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Growth in Cosmetics and Toiletries Remains Strong and Steady

Cosmetics and toiletries has seen strong and steady growth over the review period. This growth has been fuelled by factors such as the increase of marketing activities by the main players, the growing sophistication of the Nigerian consumer and better product offerings.

Fragrances – The Most Dynamic Sector

Fragrances was the fastest growing category during the period 2001 to 2006. Growth has been fuelled by the increasing sophistication of the growing middle class and the country’s wealthy elite and expatriates. Western lifestyle influences have convinced young Nigerians to use fragrances in order to appear well groomed and distinctive, a trend that has particularly gained favour among Nigerian women.

Positive Outlook for Cosmetics and Toiletries

The outlook for cosmetics and toiletries is positive with one of the main factors being the anticipated political and economic stability in the country after the general elections in 2007. As a result, personal disposable income as well as company advertising is likely to increase and fuel growth. The average Nigerian will spend more on cosmetics, particularly premium products which are currently considered luxuries.

Growth will also be stimulated by the fact that growing numbers of Nigerian women work and independently earn an income. This will lead to growth in categories such as colour cosmetics and fragrances because working women have to project a well-groomed, professional image.

Table of contents

COSMETICS AND TOILETRIES IN NIGERIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Growth in Cosmetics and Toiletries Remains Strong and Steady

Fragrances – The Most Dynamic Sector

Positive Outlook for Cosmetics and Toiletries

KEY TRENDS AND DEVELOPMENTS

Skin and Hair Care are the Heavyweights

Multinationals Dominate Cosmetics and Toiletries in Nigeria

Large Proportion of Imports are of European and Asian Origin

Local Manufacturers Remain Uncompetitive

Premium Versus Mass

Tackling Counterfeit and Substandard Cosmetics

Significant Changes in Retail Distribution

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

CHEMICAL & ALLIED PRODUCTS LTD

Strategic Direction

Key Facts

Summary 1 Chemical & Allied Products Ltd: Key Facts

Summary 2 Chemical & Allied Products Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Chemical & Allied Products Ltd: Competitive Position 2006

GLAXOSMITHKLINE NIGERIA PLC

Strategic Direction

Key Facts

Summary 4 GlaxoSmithKline Nigeria Plc: Key Facts

Summary 5 GlaxoSmithKline Nigeria Plc: Operational Indicators

Company Background

Production

Summary 6 GlaxoSmithKline Nigeria Plc: Production Statistics 2006

Competitive Positioning

Summary 7 GlaxoSmithKline Nigeria Plc: Competitive Position 2006

PZ INDUSTRIES PLC

Strategic Direction

Key Facts

Summary 8 PZ Industries Plc: Key Facts

Summary 9 PZ Industries Plc: Operational Indicators 2004-2006

Company Background

Production

Competitive Positioning

Summary 10 PZ Industries Plc: Competitive Position 2006

UNILEVER NIGERIA PLC

Strategic Direction

Key Facts

Summary 11 Unilever Nigeria Plc: Key Facts

Summary 12 Unilever Nigeria Plc: Operational Indicators

Company Background

Competitive Positioning

Summary 13 Unilever Nigeria Plc: Competitive Position 2006

BABY CARE IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 10 Sales of Baby Care by Subsector: Value 2001-2006

Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 12 Baby Care Company Shares by Retail Value 2002-2006

Table 13 Baby Care Brand Shares by Retail Value 2003-2006

Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006

BATH AND SHOWER PRODUCTS IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006

Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006

Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006

Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006

Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011

Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011

Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006

DEODORANTS IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of Deodorants by Subsector: Value 2001-2006

Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006

Table 26 Deodorants Company Shares by Retail Value 2002-2006

Table 27 Deodorants Brand Shares by Retail Value 2003-2006

Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011

Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011

Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006

HAIR CARE IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 31 Sales of Hair Care by Subsector: Value 2001-2006

Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006

Table 33 Hair Care Company Shares by Retail Value 2002-2006

Table 34 Hair Care Brand Shares by Retail Value 2003-2006

Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011

Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011

Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006

COLOUR COSMETICS IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Sales of Colour Cosmetics by Subsector: Value 2001-2006

Table 39 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006

Table 40 Colour Cosmetics Company Shares by Retail Value 2002-2006

Table 41 Colour Cosmetics Brand Shares by Retail Value 2003-2006

Table 42 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011

Table 43 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011

Table 44 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006

MEN’S GROOMING PRODUCTS IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 45 Sales of Men's Grooming Products by Subsector: Value 2001-2006

Table 46 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006

Table 47 Men's Grooming Products Company Shares by Retail Value 2002-2006

Table 48 Men's Grooming Products Brand Shares by Retail Value 2003-2006

Table 49 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011

Table 50 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011

ORAL HYGIENE IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 51 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006

Table 52 Oral Hygiene Company Shares by Retail Value 2002-2006

Table 53 Oral Hygiene Brand Shares by Retail Value 2003-2006

Table 54 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011

Table 55 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011

Table 56 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006

Table 57 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006

Table 58 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011

Table 59 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011

FRAGRANCES IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 60 Sales of Fragrances by Subsector: Value 2001-2006

Table 61 Sales of Fragrances by Subsector: % Value Growth 2001-2006

Table 62 Fragrances Company Shares by Retail Value 2002-2006

Table 63 Fragrances Brand Shares by Retail Value 2003-2006

Table 64 Forecast Sales of Fragrances by Subsector: Value 2006-2011

Table 65 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011

SKIN CARE IN NIGERIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 66 Sales of Skin Care by Subsector: Value 2001-2006

Table 67 Sales of Skin Care by Subsector: % Value Growth 2001-2006

Table 68 Sales of Facial Care by Subsector: Value 2001-2006

Table 69 Sales of Facial Care by Subsector: % Value Growth 2001-2006

Table 70 Sales of Facial Cleansers by Subsector: Value 2001-2006

Table 71 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006

Table 72 Sales of Body Care by Subsector: Value 2001-2006

Table 73 Sales of Body Care by Subsector: % Value Growth 2001-2006

Table 74 Skin Care Company Shares by Retail Value 2002-2006

Table 75 Skin Care Brand Shares by Retail Value 2003-2006

Table 76 Forecast Sales of Skin Care by Subsector: Value 2006-2011

Table 77 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011

Table 78 Forecast Sales of Facial Care by Subsector: Value 2006-2011

Table 79 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011

Table 80 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011

Table 81 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011

Table 82 Forecast Sales of Body Care by Subsector: Value 2006-2011

Table 83 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011

Table 84 Skin Care Premium Vs Mass % Analysis 2001-2006

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