Cosmetics And Toiletries in Nigeria
Euromonitor International's Cosmetics And Toiletries in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 97 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Growth in Cosmetics and Toiletries Remains Strong and Steady
Cosmetics and toiletries has seen strong and steady growth over the review period. This growth has been fuelled by factors such as the increase of marketing activities by the main players, the growing sophistication of the Nigerian consumer and better product offerings.
Fragrances – The Most Dynamic Sector
Fragrances was the fastest growing category during the period 2001 to 2006. Growth has been fuelled by the increasing sophistication of the growing middle class and the country’s wealthy elite and expatriates. Western lifestyle influences have convinced young Nigerians to use fragrances in order to appear well groomed and distinctive, a trend that has particularly gained favour among Nigerian women.
Positive Outlook for Cosmetics and Toiletries
The outlook for cosmetics and toiletries is positive with one of the main factors being the anticipated political and economic stability in the country after the general elections in 2007. As a result, personal disposable income as well as company advertising is likely to increase and fuel growth. The average Nigerian will spend more on cosmetics, particularly premium products which are currently considered luxuries.
Growth will also be stimulated by the fact that growing numbers of Nigerian women work and independently earn an income. This will lead to growth in categories such as colour cosmetics and fragrances because working women have to project a well-groomed, professional image.
Table of contents
COSMETICS AND TOILETRIES IN NIGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in Cosmetics and Toiletries Remains Strong and Steady
Fragrances – The Most Dynamic Sector
Positive Outlook for Cosmetics and Toiletries
KEY TRENDS AND DEVELOPMENTS
Skin and Hair Care are the Heavyweights
Multinationals Dominate Cosmetics and Toiletries in Nigeria
Large Proportion of Imports are of European and Asian Origin
Local Manufacturers Remain Uncompetitive
Premium Versus Mass
Tackling Counterfeit and Substandard Cosmetics
Significant Changes in Retail Distribution
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
CHEMICAL & ALLIED PRODUCTS LTD
Strategic Direction
Key Facts
Summary 1 Chemical & Allied Products Ltd: Key Facts
Summary 2 Chemical & Allied Products Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Chemical & Allied Products Ltd: Competitive Position 2006
GLAXOSMITHKLINE NIGERIA PLC
Strategic Direction
Key Facts
Summary 4 GlaxoSmithKline Nigeria Plc: Key Facts
Summary 5 GlaxoSmithKline Nigeria Plc: Operational Indicators
Company Background
Production
Summary 6 GlaxoSmithKline Nigeria Plc: Production Statistics 2006
Competitive Positioning
Summary 7 GlaxoSmithKline Nigeria Plc: Competitive Position 2006
PZ INDUSTRIES PLC
Strategic Direction
Key Facts
Summary 8 PZ Industries Plc: Key Facts
Summary 9 PZ Industries Plc: Operational Indicators 2004-2006
Company Background
Production
Competitive Positioning
Summary 10 PZ Industries Plc: Competitive Position 2006
UNILEVER NIGERIA PLC
Strategic Direction
Key Facts
Summary 11 Unilever Nigeria Plc: Key Facts
Summary 12 Unilever Nigeria Plc: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Unilever Nigeria Plc: Competitive Position 2006
BABY CARE IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Deodorants by Subsector: Value 2001-2006
Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 26 Deodorants Company Shares by Retail Value 2002-2006
Table 27 Deodorants Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Hair Care by Subsector: Value 2001-2006
Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 33 Hair Care Company Shares by Retail Value 2002-2006
Table 34 Hair Care Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006
COLOUR COSMETICS IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 39 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 40 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 41 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 42 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 43 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 44 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 46 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 47 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 48 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 50 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 52 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 53 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 55 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 56 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 57 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 58 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 59 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Fragrances by Subsector: Value 2001-2006
Table 61 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 62 Fragrances Company Shares by Retail Value 2002-2006
Table 63 Fragrances Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 65 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN NIGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Sales of Skin Care by Subsector: Value 2001-2006
Table 67 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 68 Sales of Facial Care by Subsector: Value 2001-2006
Table 69 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 70 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 71 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 72 Sales of Body Care by Subsector: Value 2001-2006
Table 73 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 74 Skin Care Company Shares by Retail Value 2002-2006
Table 75 Skin Care Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 77 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 78 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 79 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 80 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 81 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 82 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 83 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 84 Skin Care Premium Vs Mass % Analysis 2001-2006
DEFINITIONS