Cosmetics And Toiletries in Norway
Euromonitor International's Cosmetics And Toiletries in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 148 | Publication date: May 2009
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Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Healthy growth continues for cosmetics & toiletries in Norway
In 2008, current value sales of cosmetics and toiletries recorded steady growth. The global credit crisis did not reach Norway until late 2008 and did not have an impact on consumer spending, including cosmetics and toiletries until early 2009. Health and wellbeing remains important to most Norwegians, who tend to take good care of themselves. Products that offer real added value have recorded the best performance. In recent decades, the Norwegian economy was one of the best performers in the industrialised world and Norwegians are confident that Norway’s strong economic foundation will help it overcome global economic challenges.
Cosmetics and toiletries products need to be eco-friendly
Awareness of eco-friendly cosmetics and toiletries in the general population is likely to grow during the forecast period. With more concern over the environment, Norwegian consumers will be selective and focus on purchasing products that are environmentally friendly. Interest groups increasingly have the power to impact on the success or failure of various brands, even those of major players. Leading brands must therefore ensure all the ingredients in their products are environmentally friendly and engage in responsible marketing, either directly informing consumers that products are environmentally friendly or through philanthropic work related to the environment.
The Swan label is also an important means for cosmetics and toiletries players to communicate the environmentally-friendly characteristics of their products. This label enables new players to easily position their brands as eco-friendly, especially in the mass-market. Niche brands are expected to increasingly use this eco-label to differentiate their brands from the competition.
Multinational players dominate cosmetics and toiletries in Norway
Of the many companies supplying cosmetics and toiletries to Norwegian consumers, multinationals lead. The leading players are L’Oréal, Lilleborg, Procter & Gamble, Midelfart Sonesson, Engelschiøn Marwell Hauge and Beiersdorf. Lilleborg is the only domestic player among the leaders. Midelfart Sonesson and Engelschiøn Marwell Hauge are primarily distributors of international brands, while the remaining companies are local subsidiaries of multinationals.
Retailers upgrade shopping experience
2008 witnessed the further development of retail concepts to make shopping more comfortable, fun and convenient. Gimle Parfymeriet opened Norway’s first organic perfumery in Oslo. Pharmacies have upgraded their stores and stepped up marketing campaigns and services. Other health and beauty retailers are adopting multi-channel distribution strategies. Two perfumery chains, Gimle Parfymeriet and Esthetique, launched websites to promote their products. Tahitian Noni meanwhile combines a retail outlet in central Oslo with catalogue sales and direct sales offering multiple means of purchasing.
Slowdown due to economic uncertainty
The global economic recession began to have an impact on Norwegian consumers in 2009 and this will continue to affect growth in the early years of the forecast period. However, the recession will be less severe in Norway than in other countries such as the US or UK, since the Norwegian economy is shored up by significant oil and gas exports. In Norway the recession will manifest itself in terms of slowing year-on-year growth rates rather than an actual decline in sales.
Some product categories, including oral hygiene, are already mature and are not expected to see significant changes in consumption during the forecast period. The fastest growth is expected for sun care products due to more sales of premium and specialist products through pharmacies and specialists. Continued increases in Norwegians travelling abroad will also help sales of sun care. Amongst the larger cosmetics and toiletries sectors, fragrances, colour cosmetics and skin care are forecast to be the most dynamic, the latter due to an ageing population and growth in “cosmeceuticals”.
KEY TRENDS AND DEVELOPMENTS
Economic crisis hits Norway
According to Svein Gjerdrum, the head of Norway’s Central Bank, the financial crisis is hitting the Norwegian economy harder and faster than initially foreseen in the third quarter of 2008. Uncertainty is as widespread in Norwegian financial markets as in the international arena. The value of the Norwegian Stock Exchange fell by 55% from the announcement of the bankruptcy of Lehman Brothers at the beginning of November. Prices fell for oil and raw materials.
Until the onset of the crisis, the Norwegian economy had been one of the strongest in Europe. Strong economic growth created high employment. The competition for jobs fuelled wage increases, which resulted in higher disposable income. However, higher consumer spending combined with an increase in prices for oil and raw materials contributed to higher inflation than that considered desirable by the Central Bank.
Current Impact
The financial crisis is contributing to higher interest rates and uncertainty in financial markets. Consumers are especially concerned about the consequences of high interest rates and job security. This uncertainty is reflected in conservative decisions about their spending. Mortgages are the most important area of concern for most Norwegians. Many home owners borrow up to three times their annual earnings with a floating interest rate. Norwegians are concerned about how higher interest rates will impact their ability to repay loans.
Higher interest rates combined with rising prices will continue to erode purchasing power and the financial crisis has created instability in the financial markets. Consumers with large holdings in the stock market have seen dramatic reductions in the value of their investments.
The cosmetics and toiletries industry has not suffered dramatically from the volatility in the financial markets. Products such as these comprise a small share of the average household’s total consumption. A survey by the Central Bureau of Statistics shows that retailers of consumer electronics, furniture and interiors have already seen a decline in growth from August to September 2008. However, by the close of 2008, the economic crisis had not yet had an impact on cosmetics and toiletries sales. Norwegian households spend an average of 2% of their disposable income on personal care products.
Outlook
The consequences from the international financial crisis are expected to be mild in Norway. The Central Bank expects to see slower growth for the Norwegian economy dropping from 8% in 2007 to 1% in 2008/2009. The economy will not grow much during times of economic uncertainty. Consumers are expected to save more money than they spend which will help to dampen inflation. The Central Bank expects to see inflation hover around 3% and to eventually return to the Central Bank’s goal of 2.5% inflation in 2009.
The Federation of Norwegian Commercial and Service Enterprises has lowered its forecast for consumer spending from 6% to 4% for 2008 and from 4% to 3% for 2009. Growth is predicted to be higher for the grocery trade although other industries including furniture and consumer electronics are expected to see lower growth. HSH reported growth in value sales for retailers overall at 8% in 2007, which was an exceptionally good year. Average consumption per household is expected to increase by less than 1% in 2009. Consumption will slow after an increase of 25% from 2003 to 2008. Growth in real income is expected to see a small increase of 1.7%, which equates to NOK20,000 on an average income of NOK416,000. Norway’s exports are expected to see less than 1% volume growth after growth of almost 10% in 2007.
Unemployment is likely to rise from 2.4% in 2008 to 4% (ie 102,000) by the end of 2009. There will be 20,000 fewer jobs in 2009 after an increase of 250,000 jobs from 2005 to 2008. The Central Bank intends to keep the interest rate at about 3.75- 4% in 2010 while the interest rate for mortgages is expected to be about 5%.
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Future Impact
Economic growth is forecast to continue, but at a lower level. As a result, cosmetics and toiletries sales are likely to increase in 2009 and throughout the forecast period, although growth will be at a slower pace. Players within cosmetics and toiletries will need to focus on providing products with real value to Norwegian customers in order to maximise their returns.
Players have identified a few consumer segments which offer potential to expand their sales of cosmetics and toiletries. Older women who have worked for many decades frequently have a high level of disposable income to spend on personal care products. In addition, leading companies can utilise more cost effective marketing channels such as the internet to sell their products. Younger customers are likely to respond to marketing that utilises blogging, a form of marketing that is currently underdeveloped in Norway, with only a handful of cosmetics and toiletries’ dedicated bloggs currently active in the country. Amongst younger consumers, economy brands will be more attractive, such as H&M’s cosmetics and toiletries range which is heavily promoted to this segment.
Focus on elderly Norwegians
Norwegians are currently living longer and more comfortably than ever. According to the Norwegian Central Bureau of Statistics, the average lifespan of Norwegians has increased gradually over the years. In 1997, a newborn Norwegian girl and boy had average life expectancies of 79 and 73 years respectively. By 2007, the average life expectancy increased to 83 years for newborn girls and 78 years for boys. The number of Norwegians over the age of 50 comprised 33% of the Norwegian population in 2008.
Senior Norwegians now lead very different lifestyles from their parents. The group between 50 and 69 years is regarded as having the greatest purchasing power because they have fewer household expenses and children than their younger counterparts. Average income declines for Norwegians aged over 67 after retirement. Surveys show that few senior Norwegians have financial problems. In general, most elderly Norwegians are active and enjoy spending money on quality activities and products. They are intellectually stimulated and engaged in societal issues and health policies. This demographic is concerned about getting enough sleep and exercise, following a healthy diet and lowering their stress levels.
Current Impact
Many organizations are concerned about the physical and mental wellbeing of senior Norwegians. As people live longer, surveys show they are also gaining more weight. Middle-aged men have a problem with being overweight from the age of 40 and upwards. Health authorities encourage Norwegians in this age group to become more physically active and eat well in order to lose weight. Although people such as these are more concerned about getting into good shape, improvement in the appearance usually goes hand in hand. Magazines, television and newspapers frequently highlight international role models and celebrities such as Catherine Deneuve as inspiration.
Many cosmetics and toiletries products are targeted directly at the 50 plus age group, especially in skin care. Skin care products developed specifically for older women range from Nivea creams, such as Nivea Visage DNAage Cell renewal, sold in grocery stores, to Versace anti-wrinkle creams sold in high-end department stores. A further example is Cellébiotic skin care with breakthrough cell renewal properties for seniors which was promoted in 2008 in pharmacies.
Many other products are appropriate for this group although they are not always targeted specifically towards older women. These categories include hair colourants and conditioners, as well as tooth whiteners.
Older consumers often exercise regularly to stay in shape and many try to improve their appearance. Producers have responded by increasingly launching new products targeted at the specific needs of middle-aged and senior consumers. Within this consumer segment there is a growing understanding that good nutrition and health can aid beauty. This has led to the development of a number of vitamins and dietary supplements, such as Arcon Tisane, developed to stimulate growth of fuller and healthier hair. Packaged food products with a clear beauty positioning are not present in Norway and are unlikely to appear in the short term since Norwegians are highly sceptical about the efficacy of such products.
Outlook
The number of people 55 years and over will increase by roughly 50% between 1980 and 2020, totalling just over 1.5 million by the end of that period. An added complication is that the rates of growth among this group will more than double during the last 20 years of this four-decade period. The growing number of elderly and the rising number of people going into retirement will put mounting pressure on the country’s generous pension and medical systems. Economic performance could also suffer as a result of the ageing of the population.
The country’s median age will be 40.3 years in 2020, an increase of more than seven years since 1980. The greater number of middle-aged and elderly consumers will significantly alter national patterns of consumption. Spending on categories such as leisure, healthcare and a variety of consumer products aimed at older buyers should rise.
The total number of Norwegians in the 50 plus year age group is forecast to increase at a faster rate than the number of younger Norwegians. This will be because people are expected to live longer and have more active lives. Since they desire to lead more active lives after retirement, older Norwegians will be less tolerant of the aches and pains that accompany ageing. They will seek remedies to prevent and/or treat their ailments. Research from TNS Gallup surveys show that the group between 50 and 59 years of age already has the highest frequency of purchases of natural products.
Future Impact
The senior age group of 50 plus years will continue to be the key consumer segment as the Norwegian population ages over the forecast period. This group will be interested in preventative remedies to help maintain good looks and physical condition that will ensure active lifestyles during their senior years.
Successful products will help this group look good using products and methods that are as natural as possible. Cosmetics and toiletries products that combine good health habits such as rest and good nutrition will be especially appealing.
There are also a number of cosmetics problems that are common in the older generation, such as skin ailments caused by exposure to harsh weather conditions.
Branding and marketing communication will play an increasingly important role in convincing consumers that nutritionals offers greater value than the “back to basics” philosophy of solely eating healthily. As the health food chains and pharmacies/drugstores chains increase their professionalism in their marketing and product offerings, the older generation is likely to show greater interest in these types of products. Retailers and producers will therefore need to increase their focus on developing integrated marketing programmes to enhance consumer loyalty and to follow the needs of these consumers throughout their lifetimes.
Natural/organic ingredients
Like most European consumers, Norwegians are more concerned than ever about using products that are good for them and for the environment. Consumers want to avoid using products containing unsafe ingredients such as some chemicals and are more concerned about the composition of the products they purchase. This concern heightens awareness of the type of ingredients contained in the products they purchase and where these ingredients originate. As the population ages, there is greater demand for products with gentle ingredients in a variety of product categories ranging from food to clothes. Many years of high economic growth have also provided Norwegians with the resources to pay more for products containing natural and organic ingredients.
Current Impact
Retailers are expanding their assortment of products containing natural and organic ingredients within cosmetics and toiletries. However, the products currently promoting natural and organic contents offer a confusing range of benefits. The commitment to natural and organic products varies widely among industry players. Some companies seek a first mover advantage by launching concepts positioned as purely natural and/or organic.
The largest independent perfumery in Norway called Gimle has opened the first perfumery to sell only organic and natural cosmetics and toiletries, Gimle Økologiske Parfymeriet. The majority of retailers appear to have updated their product assortment with the extensions of major brands that contain natural ingredients such as the updated versions of Dove lotion that contains aloe vera.
Some suppliers have introduced new brands positioned primarily as natural or organic products. Midelfart launched a series of personal care products from Denmark called Allison made from natural ingredients with distinct fragrances such as white nettle and containing active ingredients such as pro-vitamin B5 and vitamins A and E to stimulate cell renewal. Dermanor introduced Coffeeberry, Norway’s first combination of cosmeceuticals and natural products.
Consumers may be intrigued by the new products, but they are also confused about how to define natural and organic. There are many products on the market that contain just a very small percentage of natural extracts or natural-based products, but still the marketers of these products make claims that lead the consumer to think they are more natural than they actually are.
Outlook
The standards relating to how to define a product as being either natural or organic are expected to become clearer during the forecast period. Norway is likely to follow the pan-European standards for classification of products as organic due to be implemented in 2009. Most of Norway’s major cosmetics and toiletries brands come from multinational suppliers therefore it is important for Norway to have the same definitions.
It is likely that interest in organic and natural products will grow stronger among Norwegian consumers as the definitions are simplified and classifications become easier to understand. Consumers are constantly becoming more knowledgeable about how to maintain good health for themselves and the environment. It is likely that demand will grow for organic and natural products as consumers become more aware.
Future Impact
New standards will intensity differentiation among brands. The new certification standard is likely to provide smaller brands with an opportunity for greater visibility. In addition, private label products that qualifies for the certification are likely to increase in value. The new definitions will help customers determine which brands are organic while products consisting of natural products will not yet have a standard to which to conform.
Greater product differentiation will lead to more competition with other types of products. For example, it is unclear whether “cosmeceuticals” companies will manage to convince consumers that active ingredients and thermal spring water from France offers more benefits than organic products. Consumers will base their choice of product more on what the product does than the advertising/brand that had previously been the most important sales driver. In addition, as consumers will be more concerned about where products come from, Fairtrade products will gather momentum.
Health and beauty retailers focus on shopping convenience and comfort
2007 saw the introduction of new retail concepts to make shopping more comfortable, fun and convenient. Some chains have incorporated new services to transform a visit to a perfumery or drugstore into an exciting shopping experience. Chemists/pharmacies are also adding special services for their customers. The Vitus chain of pharmacies added a professional skin care salon to its Oslo centre outlet, where customers can obtain treatments and purchase products.
Two retail chains belonging to Validus meanwhile incorporated foodservice and beauty treatments into their stores. Esthetique, a high-end perfumery chain, introduced a 700 sq m luxury outlet called House of Beauty in a prime high street location. Customers can take a break from shopping to relax at its champagne bar or have hair or skin care treatments while listening to their favourite music. Vita, a chain of pharmacies/drugstores, meanwhile offers customers a more casual environment where customers can relax at an organic snack bar or visit a hair salon on the premises.
Current Impact
Health and beauty retailers are adopting multi-channel distribution strategies. For example, two perfumeries, Gimle Parfymeriet and Esthetique have launched websites to promote their products. Tahitian Noni is combining a retail outlet in central Oslo with its catalogue and direct sales force so the customer can purchase products through each of these channels. Other retail chains including Esthetique, Fredrik & Lovisa and Apotek1 are expanding their outlets and upgrading their product assortment. “Other” non-grocery retailers, which include beauty salons and spas, as well as the internet, saw their value shares of cosmetics and toiletries distribution increase in 2007 over the previous year as a result of these trends. However, both channels remain small niches with value shares of 6% and 1% of overall value sales respectively in 2007.
Outlook
Research from the opinion research company Synovate MMI, shows that more consumers intend to use the internet during the forecast period to purchase health and beauty products. In a 2007 survey, 1% of respondents reported making such a purchase over the internet, while 25% reported they expected to make such purchases during the forecast period.
The creation of a pleasurable store-based shopping experience integrated with the offer of internet retailing is expected to become more important for retailers during the forecast period. Norwegian retailers are upgrading the shopping scene in general and Norwegians are becoming more accustomed to high-end shopping facilities. Retailers, including Steen & Strøm, are upgrading and expanding their store locations. Louis Vuitton opened its first luxury retail outlet in Akersgate during the review period and more luxury retailers are expected to follow suit in the same region during the forecast period.
The entrance of newcomers with attractive and modern stores will intensify competition for existing health and beauty retailers and set a new standard for existing players. New chains such as Skin Tonic opened modern and well arranged shops in prime locations in Oslo. Kicks, the Swedish health and beauty chain, is expected to launch its first outlet at the start of the forecast period and will compete directly with Esthetique.
Future Impact
Health and beauty retailers that are able to offer customers attractive locations, convenience and high levels of service will be successful during the forecast period. Stores will offer customers services such as interactive databases and demos, as well as informative websites. However, the provision of these features is costly and often requires considerable investment from larger players. The required investments may lead to a greater degree of consolidation among retail chains. Most recently, Validus acquired the Parfymelle retail chain. Parfymelle will benefit from the capital that Validus can provide, as well as added efficiency in terms of logistics and its wider product assortment.
The growing popularity of internet shopping will have an impact on how retailers retain their customers and build loyalty during the forecast period. Retailers are expected to utilise multi-channel marketing strategies to a greater extent. The internet provides retailers with an opportunity to provide information to and communicate with customers regularly. Technology will become a more important part of the shopping experience during the forecast period.
Competitive pricing may become more important in attracting consumers to mass-market products during the forecast period. As specialist chains rely on multi-channel marketing, mass distribution channels such as supermarkets/hypermarkets will need to rely on price differentiation and communicate this clearly to their potential customers.
Table of contents
COSMETICS AND TOILETRIES IN NORWAY : MARKET INSIGHT
Healthy growth continues for cosmetics & toiletries in Norway
Cosmetics and toiletries products need to be eco-friendly
Multinational players dominate cosmetics and toiletries in Norway
Retailers upgrade shopping experience
Slowdown due to economic uncertainty
KEY TRENDS AND DEVELOPMENTS
Economic crisis hits Norway
Focus on elderly Norwegians
Natural/organic ingredients
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
BONAVENTURA SALES AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bonaventura Sales AS : Key Facts
Summary 3 Bonaventura Sales AS : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Bonaventura AS : Competitive Position 2008
DERMANOR AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Dermanor AS: Key Facts
Summary 6 Dermanor AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Dermanor AS : Competitive Position 2008
ENGELSCHIøN MARWELL HAUGE AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Engelschiøn Marwell Hauge AS : Key Facts
Summary 9 Engelschiøn Marwell Hauge AS : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Engelschiøn Marwell Hauge AS : Competitive Position 2008
LILLEBORG AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Lilleborg AS : Key Facts
Summary 12 Lilleborg AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Lilleborg AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Lilleborg AS : Competitive Position 2008
MIDELFART SONESSON AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Midelfart Sonesson AS : Key Facts
Summary 16 Midelfart Sonesson AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Midelfart Sonesson AS: Competitive Position 2008
BABY CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Bath and Shower Products Premium Brand Shares 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Deodorants Premium Brand Shares 2005-2008
Table 41 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 42 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 43 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Hair Care by Subsector: Value 2003-2008
Table 45 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 46 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 47 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 48 Hair Care Company Shares by Retail Value 2004-2008
Table 49 Hair Care Brand Shares by Retail Value 2005-2008
Table 50 Styling Agents Brand Shares by Retail Value 2005-2008
Table 51 Colourants Brand Shares by Retail Value 2005-2008
Table 52 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 53 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 54 Hair Care Premium Brand Shares 2005-2008
Table 55 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 57 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 59 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 60 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 61 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 62 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 63 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 64 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 65 Lip Products Brand Shares by Retail Value 2005-2008
Table 66 Nail Products Brand Shares by Retail Value 2005-2008
Table 67 Colour Cosmetics Premium Brand Shares 2005-2008
Table 68 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 69 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 70 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Electric Shavers by Value 2004-2008
Table 72 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 73 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 75 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 76 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 77 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 78 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 79 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Prospects
SECTOR DATA
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 18 Key Launches 2008
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Subsector: Value 2003-2008
Table 94 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 95 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 96 Fragrances Company Shares by Retail Value 2004-2008
Table 97 Fragrances Brand Shares by Retail Value 2005-2008
Table 98 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 101 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 102 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Skin Care by Subsector: Value 2003-2008
Table 104 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 105 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 106 Skin Care Company Shares by Retail Value 2004-2008
Table 107 Skin Care Brand Shares by Retail Value 2005-2008
Table 108 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 109 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 110 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 111 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 112 Skin Care Premium Brand Shares 2005-2008
Table 113 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 114 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 115 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Depilatories by Subsector: Value 2003-2008
Table 117 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 118 Depilatories Company Shares by Retail Value 2004-2008
Table 119 Depilatories Brand Shares by Retail Value 2005-2008
Table 120 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 121 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Sun Care by Subsector: Value 2003-2008
Table 123 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 124 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 125 Sun Care Company Shares by Retail Value 2004-2008
Table 126 Sun Care Brand Shares by Retail Value 2005-2008
Table 127 Sun Care Premium Brand Shares 2005-2008
Table 128 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 129 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013