Cosmetics And Toiletries in Pakistan
Euromonitor International's Cosmetics And Toiletries in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 92 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries show impressive growth in 2006
Cosmetics and toiletries continued to show dynamic growth in 2006. Sales were boosted by increasing interest in health and hygiene and by consumers shifting towards western lifestyles. Distribution also widened, with interest in and awareness of cosmetics and toiletries consequently spreading out from cities and into rural areas. Consumers became more interested in their appearance and grooming, particularly the younger generation.
Bath and shower products boosted by innovation
Bath and shower products saw the most dynamic growth in cosmetics and toiletries in 2006 over the previous year. This was chiefly due to frequent new product developments, with new launches and new imported brands being introduced. Innovation such as Unilever’s Fair & Lovely whitening bar soap boosted this mature product area. Meanwhile, rising incomes, increasing westernisation and growing hygiene awareness boosted sales of body wash/shower gel and liquid soap.
Multinationals dominate
Multinationals dominate sales of cosmetics and toiletries, with the top three players being Unilever, Procter & Gamble and Colgate-Palmolive in 2006. These players benefit from huge marketing and new product development budgets and from a portfolio of high-quality and trusted international brands. Multinationals also benefited from increasing westernisation in many major cities, with particularly younger consumers keen to follow international trends and increasingly influenced by magazines and advertising. Higher income levels also resulted in many consumers trading up from domestic economy brands to higher-priced imports.
Shift to more organised retail
Department stores, convenience stores and supermarkets/hypermarkets were the leading channels in cosmetics and toiletries in 2006 and all gained share during the review period. Meanwhile, outdoor markets and other less formal channels saw a decline in share. Modern retail formats, notably supermarkets/hypermarkets and convenience stores, are expanding across Pakistan and giving rural consumers access to a considerably wider selection of cosmetics and toiletries. Meanwhile, urban department stores began to offer a wider range of imported and premium products.
Slow growth in forecast period due to pricing
Cosmetics and toiletries is expected to see slow constant value growth during the forecast period. This will be partly due to continuing low disposable income levels, with the majority of consumers opting for basic cosmetics and toiletries such as shampoo and bar soap and being unable to afford value-added products. However, low constant value growth will also be due to high inflation and players’ desire to expand rural sales. Consequently, players will strive to keep constant value unit prices as low as possible during the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN PAKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries show impressive growth in 2006
Bath and shower products boosted by innovation
Multinationals dominate
Shift to more organised retail
Slow growth in forecast period due to pricing
KEY TRENDS AND DEVELOPMENTS
Government taking steps to increase spending power of people in Pakistan
Increasing population in rural areas to boost growth
Foreign players receive further boost from government
Grooming and hygiene awareness boosts sales
New developments in distribution
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 16 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 17 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 18 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 19 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 20 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 21 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 22 Sales of Deodorants by Subsector: Value 2001-2006
Table 23 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 24 Deodorants Company Shares by Retail Value 2002-2006
Table 25 Deodorants Brand Shares by Retail Value 2003-2006
Table 26 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 27 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 28 Sales of Hair Care by Subsector: Value 2001-2006
Table 29 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 30 Hair Care Company Shares by Retail Value 2002-2006
Table 31 Hair Care Brand Shares by Retail Value 2003-2006
Table 32 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 33 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 34 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 35 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 36 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 37 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 38 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 39 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 40 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 41 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 42 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 43 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 45 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 46 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 47 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 48 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 50 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 51 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 52 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 53 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 54 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 55 Sales of Fragrances by Subsector: Value 2001-2006
Table 56 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 57 Fragrances Company Shares by Retail Value 2002-2006
Table 58 Fragrances Brand Shares by Retail Value 2003-2006
Table 59 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 60 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 61 Sales of Skin Care by Subsector: Value 2001-2006
Table 62 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 63 Sales of Facial Care by Subsector: Value 2001-2006
Table 64 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 65 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 66 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 67 Sales of Body Care by Subsector: Value 2001-2006
Table 68 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 69 Skin Care Company Shares by Retail Value 2002-2006
Table 70 Skin Care Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 72 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 73 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 74 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 75 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 76 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 77 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 78 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 79 Sales of Depilatories by Subsector: Value 2001-2006
Table 80 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 81 Depilatories Company Shares by Retail Value 2002-2006
Table 82 Depilatories Brand Shares by Retail Value 2003-2006
Table 83 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 84 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 85 Sales of Sun Care by Subsector: Value 2001-2006
Table 86 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 87 Sun Care Company Shares by Retail Value 2002-2006
Table 88 Sun Care Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
FORVIL COSMETICS (PVT) LTD
Strategic Direction
Key Facts
Summary 1 Forvil Cosmetics (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
GLOBE COSMETICS (PVT) LTD
Strategic Direction
Key Facts
Summary 2 Globe cosmetics (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning