Cosmetics And Toiletries in Pakistan
Euromonitor International's Cosmetics And Toiletries in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 114 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries sustains double-digit growth into 2007
The overall trend characterising sales of cosmetics and toiletries products has remained positive over the years with immense growth especially between the 2002 and 2007 review period. Pakistan experienced a media boom at the beginning of 2002, which was followed by an increase in consumerism and spending on products such as cosmetics and toiletries. Brand awareness is increasing but the masses, by and large, are still uneducated and opt for low prices. Growth in the number of private television channels, and associated advertising, has led to increased awareness levels amongst the masses for skin care products and essential toiletries.
Increase in below-the-line marketing activities
The trend of deploying more funds on below-the-line marketing activities continued to rise in 2007. Free hair wash campaigns by different shampoo companies such as Unilever and Procter & Gamble were prevalent. The provision of complimentary products to the packs also increased, such as free toothbrush with a toothpaste pack.
Low cost Chinese, Thai and Malaysian products flood the marketplace
Key suppliers to the Pakistani cosmetics and toiletries marketplace include China, Thailand, Malaysia, the US, Europe and Italy. It is common practice for wholesalers to make trips to Thailand, Malaysia and China to pick up cosmetics and toiletries in bulk and bring them back to Pakistan in their personal baggage. The difference in prices between the branded products and their Chinese and Thai counterparts makes them very attractive to price conscious Pakistani consumers, leading to a shift from branded products to those manufactured in China or Thailand.
Registration for importers designed to control illegal trade
In the same fashion as every other import export business, importers of cosmetics and toiletries must register with the Chamber of Commerce. Once full clearance is granted, the practitioner of the license is allowed to import and export any volumes of cosmetics and toiletries. However, due to these restrictions, most cosmetics brands aim to form a partnership with currently licensed importers and exporters and try to “piggyback” their products into the country, to avoid the legal hassles and time delays related to the registration procedures.
High growth prospects forecast
The main manufacturers in the cosmetics and toiletries industry in Pakistan expect the marketplace to grow strongly over the forecast period. Although Pakistan is one of the most densely populated countries in the world, consumerism is still not on a par, signifying substantial potential over the next decade. With the rise in per capita income from US$700 in 2006 to US$900 in 2007 and increased awareness of the different product options in the country, overall consumption is expected to increase.
Table of contents
COSMETICS AND TOILETRIES IN PAKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries sustains double-digit growth into 2007
Increase in below-the-line marketing activities
Low cost Chinese, Thai and Malaysian products flood the marketplace
Registration for importers designed to control illegal trade
High growth prospects forecast
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
MEDICAM GROUP
Strategic Direction
Key Facts
Summary 2 Medicam Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Medicam Group: Competitive Position 2007
ZULFEQAR INDUSTRIES LIMITED
Strategic Direction
Key Facts
Summary 4 Zulfeqar Industries Limited: Key Facts
Summary 5 Zulfeqar Industries Limited: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
Summary 6 Zulfeqar Industries Limited: Competitive Position 2007
SHIELD CORPORATION LIMITED
Strategic Direction
Key Facts
Summary 7 Shield Corporation Limited: Key Facts
Summary 8 Shield Corporation Limited: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
BABY CARE IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Bath and Shower Products Premium Brand Shares 2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2002-2007
Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 42 Hair Care Company Shares by Retail Value 2003-2007
Table 43 Hair Care Brand Shares by Retail Value 2004-2007
Table 44 Hair Care Premium Brand Shares 2007
Table 45 Retail Sales of Styling Agents by Type 2003-2007
Table 46 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 47 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 48 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 52 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 53 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 54 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 55 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 56 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 58 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 59 Sales of Men's Razors and Blades by Type 2005-2007
Table 60 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 61 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 62 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 63 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN PAKISTAN
Headlines
Trends
ComPetitive Landscape
Prospects
Sector Data
Table 64 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 65 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 66 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 67 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 68 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 69 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 70 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 71 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 72 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 73 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 76 Sales of Fragrances by Subsector: Value 2002-2007
Table 77 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 78 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 79 Fragrances Company Shares by Retail Value 2003-2007
Table 80 Fragrances Brand Shares by Retail Value 2004-2007
Table 81 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 82 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 83 Forecast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 84 Sales of Skin Care by Subsector: Value 2002-2007
Table 85 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 86 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 87 Skin Care Company Shares by Retail Value 2003-2007
Table 88 Skin Care Brand Shares by Retail Value 2004-2007
Table 89 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 91 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 92 Sales of Depilatories by Subsector: Value 2002-2007
Table 93 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 94 Depilatories Company Shares by Retail Value 2003-2007
Table 95 Depilatories Brand Shares by Retail Value 2004-2007
Table 96 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 97 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 98 Sales of Sun Care by Subsector: Value 2002-2007
Table 99 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 100 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 101 Sun Care Company Shares by Retail Value 2003-2007
Table 102 Sun Care Brand Shares by Retail Value 2004-2007
Table 103 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
Table 104 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 105 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 106 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012