Cosmetics And Toiletries in Pakistan
Euromonitor International's Cosmetics And Toiletries in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 116 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Good growth in 2008
The cosmetics and toiletries market experienced good growth, because of increasing demand in urban areas, where these products became a necessity. This was driven by growing consumer awareness about hygiene. Western trends also stimulated demand for a bigger product variety with different functions. Rural areas are also slowly being reached by the latest cosmetics and toiletries trends, increasing demand for different products, such as hair care, bath and shower products and skin care. High inflation in the country in 2008 caused consumers to shift to economy brands. General inflation reached an average of 20%, and this decreased consumer purchasing power and gave preferences to cosmetic and toiletries products.
Leaning more towards basic needs
Pakistan saw many major changes to political stability in 2008 as government changed and economic weakness caused the Pakistani Rupee to depreciate in value. There was a flight of capital out of Pakistan and rising energy prices and inflation, as a result of which the mood of consumers was observed to be leaning more towards fulfilling basic needs rather than for luxuries. The trend impacted cosmetics and toiletries segments differently as colour cosmetics and fragrances both mass and premium products were thought to be too expensive to buy even for the middle class population of the country.
International companies continue to dominate
Increasing western media influence on the middle income population of Pakistan has increased the consumption and acceptance of international brands. International companies with their wide range of products have created customer loyalty and with their attractive packaging and advertisements continue to bring new customers to the cosmetics and toiletries market. Local companies are not able to compete with the multinationals because of their low budgets for marketing activities.
Supermarkets and department stores strengthen their position
The increasing number of supermarkets and departmental stores has helped customers to buy products at discounts and have helped retailers to sell things in bulk. Fragrances and deodorants have special places in departmental stores and hypermarkets which have helped to increase the sales of these two segments. Distribution in rural areas has improved with the availability of low priced economic products with an increasing number of retailers but premium products distribution in rural areas is still negligible and is needed to be improved to cater for the needs of upper income rural areas.
Growth to slowdown in the future
The economic slowdown which has prevailed from the end of 2008 will affect both industry consumption in Pakistan and will result in job cuts and reduce spending which will force companies to give discounts and lower prices in the coming years. In addition, there will be wide range of illegally traded, cheap cosmetics and toiletries products from India or China available which will reduce the sales of branded products over the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN PAKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Good growth in 2008
Leaning more towards basic needs
International companies continue to dominate
Supermarkets and department stores strengthen their position
Growth to slowdown in the future
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2003-2008
Table 32 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 33 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 34 Deodorants Company Shares by Retail Value 2004-2008
Table 35 Deodorants Brand Shares by Retail Value 2005-2008
Table 36 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Ethnic Hair Care as % of Hair Care 2004-2008
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Hair Care Premium Brand Shares 2005-2008
Table 47 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 48 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 49 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 51 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 53 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 54 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 55 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 56 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 57 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 59 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 60 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 61 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 62 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 63 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 64 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 65 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Retail Sales of Manual Toothbrushes by Type: % Analysis 2004-2008
Table 67 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 71 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 72 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 73 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 74 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 75 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 78 Sales of Fragrances by Subsector: Value 2003-2008
Table 79 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 80 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 81 Fragrances Company Shares by Retail Value 2004-2008
Table 82 Fragrances Brand Shares by Retail Value 2005-2008
Table 83 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 84 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 85 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 86 Sales of Skin Care by Subsector: Value 2003-2008
Table 87 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 88 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 89 Skin Care Company Shares by Retail Value 2004-2008
Table 90 Skin Care Brand Shares by Retail Value 2005-2008
Table 91 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 92 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 93 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 94 Sales of Depilatories by Subsector: Value 2003-2008
Table 95 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 96 Depilatories Company Shares by Retail Value 2004-2008
Table 97 Depilatories Brand Shares by Retail Value 2005-2008
Table 98 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 99 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 100 Sales of Sun Care by Subsector: Value 2003-2008
Table 101 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 102 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 103 Sun Care Company Shares by Retail Value 2004-2008
Table 104 Sun Care Brand Shares by Retail Value 2005-2008
Table 105 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 107 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
SAMSOL INTERNATIONAL (PVT) LTD
Strategic Direction
Key Facts
Summary 2 Samasol International (Pvt) Ltd: Key Facts
Summary 3 Samasol International (Pvt) Ltd: Operational Indicators
Company Background
Production
Summary 4 Samsol International (Pvt) Ltd: Production Statistics 2007
Competitive Positioning
MARRIANA INTERNTIONAL (PVT) LTD
Strategic Direction
Key Facts
Summary 5 Marriana International (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Marriana International (Pvt) Ltd: Competitive Position 2008
ROOMI ENTERPRISES (PVT) LTD
Strategic Direction
Key Facts
Summary 7 Roomi Enterprises (Pvt) Ltd: Key Facts
Summary 8 Roomi Enterprises (Pvt) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Roomi Enterprises (Pvt) Ltd: Competitive Position 2008