Cosmetics And Toiletries in Peru
Euromonitor International's Cosmetics And Toiletries in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 109 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
New players in a highly competitive market
The Peruvian market is very competitive, characterised by both global and local players. New players are attracted by the good economic results, low market penetration and the high margins the cosmetics and toiletries industry offers. The most powerful local conglomerate, Grupo Romero, through its food and beverage company, Alicorp, actively participates in the cosmetics and toiletries industry in the country.
Smaller sized mass brands are key in the packaging evolution
Given the low disposable income in the country, most Peruvians tend to buy necessities and can’t often afford big ticket items. Cosmetics and toiletries companies are aware of this situation and have strategically introduced smaller sized products. For instance, in shampoo, 70% of total shampoo sales in 2005 were sold in the sachet format. By 2006, this percentage had reduced to 60%. Producers expect this downward trend to continue in the future as purchasing power – particularly among the lower-middle and middle classes – will increase.
Drugstores and door-to-door gain ground on traditional channels
Although modern distribution channels, such as supermarkets and department stores, are increasing at high rates throughout the country, traditional stores are still the most important in terms of value sales. Nevertheless, traditional channels tend to have high distribution costs due to the many non-organised (approximately 150,000) outlets. Around 85% of mass consumption business is channelled through this extensive network. Currently, it is estimated that 15% of the sale price is due to logistical costs because of this inefficient distribution channel. In this context, drugstore chains, a format which is better able to reach emerging population groups, is gaining ground on outdoor markets. It serves the same consumers but can offer lower logistical costs due to their centralised distribution systems. On the other hand, direct sales also appear as a route to reduce distribution costs. Peruvian women tend to have a conservative lifestyle. They do not go out much and mainly work at home. This, combined with the poor distribution systems in the country, provide a perfect scenario to reinforce this alternative channel. This has reached a point that a direct sale is the most important channel for colour cosmetics.
Lima remains an important commercial centre but provinces are on the rise
There is a new dynamism emerging in the provinces in Peru due to important export-orientated agribusiness as well as mineral activities, accompanied by a rise in the access to consumption credit. The demand for cosmetics products is rising at rates of 12% per year in the provinces, which is similar to Lima. New distribution channels have started to appear in shopping centres in major cities. Most of these new shopping centres have well positioned regional stores such as Saga Falabella, Ripley, CinePlanet, Topy Top and Gold’s Gym. However, the capital Lima is still the most attractive retailing centre accounting for 60% of the country’s cosmetics and toiletries value sales. Parque Arauco, the most important Chilean mall operator, announced, in a joint venture with the local Grupo Wiese, a US$100 million investment in 2007 for new shopping centres around the capital, Lima. Parque Arauco acquired 45% shares of the Mega Plaza Shopping centre, a project headed by its local partner, Grupo Wiese, in 2003.
Table of contents
COSMETICS AND TOILETRIES IN PERU : MARKET INSIGHT
EXECUTIVE SUMMARY
New players in a highly competitive market
Smaller sized mass brands are key in the packaging evolution
Drugstores and door-to-door gain ground on traditional channels
Lima remains an important commercial centre but provinces are on the rise
KEY TRENDS AND DEVELOPMENTS
Rising disposable income leads to higher consumption
Increasing access to credit improves product penetration
Buying decisions influenced by environmental consciousness
Innovations and new product launches characterise the industry
New focus on appearance and healthy lifestyles boost demand
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
BABY CARE - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Deodorants by Subsector: Value 2001-2006
Table 25 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 26 Deodorants Company Shares by Retail Value 2002-2006
Table 27 Deodorants Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 29 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 30 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Hair Care by Subsector: Value 2001-2006
Table 32 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 33 Hair Care Company Shares by Retail Value 2002-2006
Table 34 Hair Care Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 36 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 37 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 38 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 39 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 41 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 42 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 43 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 45 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 46 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
MEN’S GROOMING PRODUCTS - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 48 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 49 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 50 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 52 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 54 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 55 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 57 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 58 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 59 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 60 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 61 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Sales of Fragrances by Subsector: Value 2001-2006
Table 63 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 64 Fragrances Company Shares by Retail Value 2002-2006
Table 65 Fragrances Brand Shares by Retail Value 2003-2006
Table 66 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 67 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 68 Sales of Skin Care by Subsector: Value 2001-2006
Table 69 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 70 Sales of Facial Care by Subsector: Value 2001-2006
Table 71 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 72 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 73 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 74 Sales of Body Care by Subsector: Value 2001-2006
Table 75 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 76 Skin Care Company Shares by Retail Value 2002-2006
Table 77 Skin Care Brand Shares by Retail Value 2003-2006
Table 78 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 79 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 80 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 81 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 82 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 83 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 84 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 85 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 86 Skin Care Premium Vs Mass % Analysis 2001-2006
DEPILATORIES - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 87 Sales of Depilatories by Subsector: Value 2001-2006
Table 88 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 89 Depilatories Company Shares by Retail Value 2002-2006
Table 90 Depilatories Brand Shares by Retail Value 2003-2006
Table 91 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 92 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE - PERU
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 93 Sales of Sun Care by Subsector: Value 2001-2006
Table 94 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 95 Sun Care Company Shares by Retail Value 2002-2006
Table 96 Sun Care Brand Shares by Retail Value 2003-2006
Table 97 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 98 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 99 Sun Care Premium Vs Mass % Analysis 2001-2006
CORPORACIÓN BELCORP
Strategic Direction
Key Facts
Summary 1 Corporación Belcorp: Key Facts
Summary 2 Corporación Belcorp: Operational Indicators
Company Background
Production
Competitive Positioning
PROCTER & GAMBLE PERÚ SRL
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Perú SRL: Key Facts
Summary 4 Procter & Gamble del Perú SRL: Operational Indicators
Company Background
Production
Competitive Positioning
UNILEVER ANDINA PERÚ SA
Strategic Direction
Key Facts
Summary 5 Unilever Andina Perú SA: Key Facts
Summary 6 Unilever Andina Perú SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Unilever Andina Perú SAs: Competitive Position 2006
INTRADEVCO INDUSTRIAL SA
Strategic Direction
Key Facts
Summary 8 Intradevco Industrial SA: Key Facts
Summary 9 Intradevco Industrial SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Intradevco Industrial SA: Competitive Position 2006