Cosmetics And Toiletries in Peru
Euromonitor International's Cosmetics And Toiletries in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 119 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Higher purchasing power drives consumption
The strong performance of the Peruvian economy during 2008 produced higher disposable incomes for the population. As a result, consumption of cosmetics and toiletries, which in the past was limited to the high income population, continued to rise among middle and lower income groups of Lima and other provinces outside the capital, who are demanding more products that represent an improvement in their quality of life. Moreover, Peruvian women continued gaining access to the labour market and as a consequence were able to increase their purchases of cosmetic products with their own incomes.
Growing concern on personal image
Peruvian consumers who have experienced an increase in their purchasing power are demanding more products that would help improve on their personal image. As a result, Peruvian women have increased their consumption of colour cosmetics, fragrances, skin care and other cosmetics and toiletries categories that are aesthetics oriented. However, the trend is not only observed among women, since Peruvian men are also becoming more aware of their image and looking for specialised products such as hair care, fragrances and others that help them to improve the appearance.
Dynamic competition characterises cosmetics & toiletries market
Although the market for cosmetics and toiletries in Peru is lead by two international companies, domestic corporations are increasing their penetration rates due to successful promotional campaigns and by offering volume discounts. On the other hand, international companies are being favoured by the rise of shopping centres in other provinces outside Lima, which carry their products through department stores and other retail channels. According to the Peruvian Committee of Cosmetics and Hygiene (COPECOH), ten new products are launched on average each month in the Peruvian cosmetics and toiletries market. This reveals that companies are constantly looking for ways diversify their product offerings in order to meet the increasing demands of the Peruvian consumers.
Direct sales increase penetration
Direct sales in cosmetic and toiletries has become a successful distribution channel in Peru as the beauty consultants provide personal interaction with potential consumer which is a feature appreciated by Peruvians. In addition, beauty consultants usually introduce and advertise products by referring to their personal experience with them, which constitutes a reliable opinion for potential consumers. Furthermore, the number of beauty consultants, which is estimated at 250,000 in 2008, continues growing because it is an appealing job for women who need part time work due to family commitments. Therefore, this expanding work force is aggressively looking for new clients from all socio-economic level households in Lima and other provinces.
Consumption expected to be driven by growth in provinces
As the local economy is expected to continue growing during the forecast period, higher purchasing power of the Peruvian consumers will represent an important opportunity for cosmetics and toiletries companies to increase their sales, especially among middle income consumers living in the provinces who register a lower penetration compared to consumers in metropolitan Lima. Companies are anticipated to expand their product offerings through new department stores and supermarkets that will mostly be developed in provinces outside Lima. In the higher income group, growth is expected to be driven by innovative products that offer value-added qualities.
Table of contents
COSMETICS AND TOILETRIES IN PERU : MARKET INSIGHT
EXECUTIVE SUMMARY
Higher purchasing power drives consumption
Growing concern on personal image
Dynamic competition characterises cosmetics & toiletries market
Direct sales increase penetration
Consumption expected to be driven by growth in provinces
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 26 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 27 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2003-2008
Table 32 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 33 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 34 Deodorants Company Shares by Retail Value 2004-2008
Table 35 Deodorants Brand Shares by Retail Value 2005-2008
Table 36 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2003-2008
Table 40 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 41 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 42 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 43 Hair Care Company Shares by Retail Value 2004-2008
Table 44 Hair Care Brand Shares by Retail Value 2005-2008
Table 45 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 46 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Hair Care Premium Brand Shares 2005-2008
Table 48 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 54 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 55 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 56 Colour Cosmetics Premium Brand Shares 2005-2008
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 62 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 63 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 64 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 65 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 68 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 69 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 70 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 72 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 73 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 74 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 75 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 76 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 77 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79 Sales of Fragrances by Subsector: Value 2003-2008
Table 80 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 81 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 82 Fragrances Company Shares by Retail Value 2004-2008
Table 83 Fragrances Brand Shares by Retail Value 2005-2008
Table 84 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 85 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 86 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 87 Sales of Skin Care by Subsector: Value 2003-2008
Table 88 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 89 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 90 Skin Care Company Shares by Retail Value 2004-2008
Table 91 Skin Care Brand Shares by Retail Value 2005-2008
Table 92 Skin Care Premium Brand Shares 2005-2008
Table 93 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 94 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 95 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 96 Sales of Depilatories by Subsector: Value 2003-2008
Table 97 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 98 Depilatories Company Shares by Retail Value 2004-2008
Table 99 Depilatories Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102 Sales of Sun Care by Subsector: Value 2003-2008
Table 103 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 104 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 105 Sun Care Company Shares by Retail Value 2004-2008
Table 106 Sun Care Brand Shares by Retail Value 2005-2008
Table 107 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 108 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 109 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
ALICORP SAA
Strategic Direction
Key Facts
Summary 2 Alicorp SAA: Key Facts
Summary 3 Alicorp SAA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alicorp SAA: Competitive Position 2008
CETCO SA
Strategic Direction
Key Facts
Summary 5 Cetco SA: Key Facts
Summary 6 Cetco SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Cetco SA: Competitive Position 2008
INTRADEVCO INDUSTRIAL SA
Strategic Direction
Key Facts
Summary 8 Intradevco Industrial SA: Facts
Summary 9 Intradevco Industrial SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Intradevco Industrial SA: Competitive Position 2008