Cosmetics And Toiletries in Poland
Euromonitor International's Cosmetics And Toiletries in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 130 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Importance of appearance is driving growth
Sales in cosmetics and toiletries, particularly in skin care and men’s grooming products, are enjoying positive growth due to the rising importance of looking good and keeping in shape. The media play a huge role in shaping the Poles’ attitude towards their appearance, with consumers more eagerly reaching for specialised cosmetics, which claim to improve the way they look and feel. More women and men are becoming susceptible to images of certain celebrities and wish to have a similar look, which is why spending on cosmetics and toiletries is rising accordingly.
New product launches fuel demand
Major companies operating in cosmetics and toiletries are gradually increasing their spending on research and development in order to satisfy more sophisticated consumer demands. New products help sustain growth, which is why manufacturers are seeking ways of expanding their product portfolios. The most popular direction is introducing novelty ingredients as well as developing new, advanced technologies. When it comes to the number of new product launches, domestic companies keep up with the multinational giants. The list of interesting domestic developments includes AA Prestige Diamond Skin 45+ by Oceanic (based on rice extracts) or Sin Skin 25+ by Dr Irena Eris (based on innovative UVdisD and UVdisN technology).
Multinationals lead but domestic companies are becoming stronger
Multinational giants like Procter & Gamble, Avon, Coty and L'Oréal clearly dominate sales in cosmetics and toiletries in Poland. They possess considerable budgets, which enable them to invest in developing new product ideas and technologies as well as in widespread marketing activities, which support sales of their existing brands. Nevertheless, domestic companies are gradually improving their performances. Such companies as Dr Irena Eris, Kolastyna, Ziaja or Oceanic closely observe global market tendencies and try to adapt their product offer accordingly. They are intensifying their marketing activities, which, in the long run, help gain market share and contribute to rising brand awareness.
Chained health and beauty retailers expanding
The number of chained parapharmacies/drugstores (eg Rossmann, Drogerie Natura) and perfumeries (eg Sephora, Douglas, Marionnaud) in Poland is gradually rising, which is translating into greater availability of cosmetics and toiletries. More customers are doing their shopping in specialised outlets, which offer a wide selection of brands in different price ranges and run regular promotions. Despite this, the group of Poles who prefer to buy cosmetics in large-scale grocery outlets during their weekly shop is still significant.
Cosmetics and toiletries expected to show positive growth
The cosmetics and toiletries market in Poland is predicted to experience healthy growth over the forecast period, with fragrances and skin care being the most dynamic sectors. Along with the improving economic climate, more Poles will be able to afford technologically advanced products and premium brands, which, in turn, will contribute to increasing retail sales. The frequency of purchase is also expected to rise due to regular new product launches.
Table of contents
COSMETICS AND TOILETRIES IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Importance of appearance is driving growth
New product launches fuel demand
Multinationals lead but domestic companies are becoming stronger
Chained health and beauty retailers expanding
Cosmetics and toiletries expected to show positive growth
KEY TRENDS AND DEVELOPMENTS
Improving economic climate enhances purchasing power
Innovations help sustain growth
Domestic brands gain share
Increasing competition results in more intense advertising
Demographics shape demand
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
LABORATORIUM KOSMETYCZNE DR IRENA ERIS SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2007
OCEANIC PRZEDSIEBIORSTWO FARMACEUTYCZNO-KOSMETYCZNE - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Key Facts
Summary 6 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Competitive Position 2007
POLLENA-EWA SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pollena-Ewa SA: Key Facts
Summary 10 Pollena-Ewa SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Pollena-Ewa SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Pollena-Ewa SA: Competitive Position 2007
SORAYA SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Soraya SA: Key Facts
Summary 14 Soraya SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 15 Soraya SA: Competitive Position 2007
ZIAJA LTD ZAKLAD PRODUKCJI LEKOW SP ZOO - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2007
BABY CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Styling Agents by Type 2003-2007
Table 41 Sales of Hair Care by Subsector: Value 2002-2007
Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 43 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 44 Hair Care Company Shares by Retail Value 2003-2007
Table 45 Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Styling Agents Brand Shares by Retail Value 2004-2007
Table 47 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 48 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 49 Hair Care Premium Brand Shares 2007
Table 50 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 51 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 52 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 54 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 56 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 57 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 58 Colour Cosmetics Premium Brand Shares 2007
Table 59 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 60 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 61 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Electric Shavers 2003-2007
Table 63 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 64 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 65 Sales of Men's Razors and Blades by Type 2005-2007
Table 66 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 67 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 71 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 74 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 75 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
Table 104 Sales of Sun Care by Subsector: Value 2002-2007
Table 105 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 106 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 107 Sun Care Company Shares by Retail Value 2003-2007
Table 108 Sun Care Brand Shares by Retail Value 2004-2007
Table 109 Sun Care Premium Brand Shares 2007
Table 110 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 111 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 112 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012