Cosmetics And Toiletries in Poland
Euromonitor International's Cosmetics And Toiletries in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 133 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Baby care still expanding despite population ageing
Baby care in Poland grew significantly in 2006 and is expected to continue to develop. Poles are not eager to economise on products for children and began to spend gradually more on them. Even the ageing society did not influence negatively sales in baby care. Although there are fewer newborns, Poles care about their children more. Women tend to opt for motherhood later than in the past, but want to offer their children the best attention possible.
Domestic brands compete strongly with multinationals in skin care
Domestic skin care brands are very popular among Polish customers. They have a long history and are valued for their reasonable quality to price ratio. The most popular brands include Soraya, Ziaja, Oceanic’s AA, Dr Irena Eris, Dax and Kolastyna. Polish companies invested in the newest technology during the review period and try to keep up with multinational players. Additionally, they increased their spending on advertising in order to build and sustain a strong brand image. Domestic players often cooperate with famous Poles as spokespeople for their brands. For example, Agnieszka Maciag represents Soraya, while Malgorzata Niemen represents Laboratorium Kosmetyczne Dr Irena Eris SA.
Mass fragrances dominates, even though economic situation is improving
Most Poles choose mass fragrances, which are widely offered by both domestic and international companies. Consequently, mass products dominate fragrances, with Avon and Coty the leading companies. Poles appreciate the wide selection of products and affordable prices offered by mass fragrances, which allow them to switch brands often. However, as incomes are increasing, during the forecast period premium fragrances may gain share.
Polish men no longer ashamed of buying cosmetics
Men’s grooming products in Poland is gradually developing. Polish men spent more on cosmetics and toiletries towards the end of the review period, as they began to recognise the needs of their skin. They became more educated in wellness and beauty and no longer feel confused about caring for themselves. However, men’s shaving still constitutes the majority of overall men’s grooming products sales.
Strong growth prospects, deodorants withstanding
Value sales are expected to grow by 6% between 2006 and 2011, fuelled by dynamic growth of high value categories, notably skin care and fragrances. Rising consumer affluence and macroeconomic growth will create a positive backdrop for rising expenditure levels, and the opportunity to introduce some higher margin alternatives. The only sector expected to see a decline is deodorants, where the maturity of the dominant sprays category is expected to undermine scope for higher value increment.
Table of contents
COSMETICS AND TOILETRIES IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Baby care still expanding despite population ageing
Domestic brands compete strongly with multinationals in skin care
Mass fragrances dominates, even though economic situation is improving
Polish men no longer ashamed of buying cosmetics
Strong growth prospects, deodorants withstanding
KEY TRENDS AND DEVELOPMENTS
Demographic implications for cosmetics and toiletries
Economic growth helps to realise market potential
Private label increasingly significant
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
LABORATORIUM KOSMETYCZNE DR IRENA ERIS SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2006
OCEANIC PRZEDSIEBIORSTWO FARMACEUTYCZNO-KOSMETYCZNE - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Key Facts
Summary 6 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Competitive Position 2006
POLLENA-EWA SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pollena-Ewa SA: Key Facts
Summary 10 Pollena-Ewa SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Pollena-Ewa SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Pollena-Ewa SA: Competitive Position 2006
SORAYA SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Soraya SA: Key Facts
Summary 14 Soraya SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Soraya SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Soraya SA: Competitive Position 2006
ZIAJA LTD ZAKLAD PRODUKCJI LEKOW SP ZOO - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2006
BABY CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Deodorants by Subsector: Value 2001-2006
Table 27 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 28 Deodorants Company Shares by Retail Value 2002-2006
Table 29 Deodorants Brand Shares by Retail Value 2003-2006
Table 30 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 31 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 32 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Hair Care by Subsector: Value 2001-2006
Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 35 Hair Care Company Shares by Retail Value 2002-2006
Table 36 Hair Care Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 39 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 40 Hair Care Premium Brand Rankings 2006
Table 41 Styling Agents by Type 2001-2006
Table 42 Styling Agents Brand Shares by Retail Value 2003-2006
Table 43 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 44 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
Table 59 Retail Sales of Electric Shavers by Type 2001-2006
ORAL HYGIENE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 61 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 62 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 64 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 67 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 68 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
Table 71 Retail Sales of Toothpaste by pack size 2001-2006
FRAGRANCES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Fragrances by Subsector: Value 2001-2006
Table 73 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 74 Fragrances Company Shares by Retail Value 2002-2006
Table 75 Fragrances Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 77 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 78 Retail Sales of Fragrances by Concentration 2001-2006
SKIN CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Skin Care by Subsector: Value 2001-2006
Table 80 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 81 Sales of Facial Care by Subsector: Value 2001-2006
Table 82 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 84 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 85 Sales of Body Care by Subsector: Value 2001-2006
Table 86 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 87 Skin Care Company Shares by Retail Value 2002-2006
Table 88 Skin Care Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 94 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 97 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 98 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2001-2006
Table 100 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 101 Depilatories Company Shares by Retail Value 2002-2006
Table 102 Depilatories Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2001-2006
Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 107 Sun Care Company Shares by Retail Value 2002-2006
Table 108 Sun Care Brand Shares by Retail Value 2003-2006
Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 112 Sun Care Premium Brand Rankings 2006
Table 113 Retail Sales of Sun Protection by Formulation 2001-2006