Cosmetics And Toiletries in Portugal
Euromonitor International's Cosmetics And Toiletries in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 128 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries grows at a steady pace
Portuguese cosmetics and toiletries grew slowly in 2007 within the context of the economic recovery and the recent strength seen in the Euro currency, which has restricted exports on which Portugal depends. Portuguese consumers have become more sophisticated and more aware of global trends in fashion and cosmetics, which has allowed producers to introduce and develop further product ranges which address new-found needs such as ‘natural’ or ‘organic’ cosmetic products. The continuous improvements, differentiation and segmentation within cosmetics and toiletries are expected to maintain overall consumption in Portugal.
Demand and affinity for ‘natural’ ingredient-based cosmetics increases
Due to various publications and medical journals’ analysis of cosmetics, products that include ‘natural’ ingredients and which have fewer chemicals have been popular in 2007. As global awareness of artificially modified products increases, whether within food, detergents or cosmetics and toiletries, sales are expected to reflect a shift in consumer behaviour. The Portuguese public have simply followed the trend that has been rampant in other European markets. Companies such as L’Oreal Portugal Lda to Beiersdorf Portuguesa Lda have strongly innovated and placed greater emphasis on ‘natural’ ingredients, from coconut milk to fruit extracts.
Major players continue to innovate and compete amongst themselves
Due to high entry costs and the enormous capital available to major players, L’Oreal, Procter & Gamble Portugal SA, Fima/VG – Distribuição de Produtos Alimentares, Lda, Beiersdorf and Reckitt Benckiser Portugal Lda continued to dominate the cosmetics and toiletries category. Portuguese consumers continue to prefer and trust a reputable brand over a local alternative or private label product. This, however, must not be mistaken for extremely loyal consumers as they may well switch between brands owned by the major multinationals.
Discounters compete in the broader market
Firms such as Lidl, Minipreço and Plus have begun to stock reasonable amounts of cosmetics products that are primarily for daily use, such as skin care products. The landscape of cosmetics and toiletries distribution is seeing certain changes regarding discounters, which also successfully offer private label products. Nonetheless, multinationals such as Sonae, which recently purchased all Carrefour supermarket/hypermarket branches in Portugal, and Jumbo continue to dominate distribution channels ahead of health and beauty retailers and small grocery retailers.
Product differentiation continues to take the ‘natural’ and ‘organic’ avenue
Health concerns have already had an impact on the Portuguese cosmetics and toiletries category in 2007 and future product launches are expected to continue to focus on addressing these issues by including ‘natural’ agents during the forecast period. Environmental issues have yet to significantly influence the Portuguese consumer, however, as awareness increases, fair trade products and further health and wellness products are expected to flourish.
Table of contents
COSMETICS AND TOILETRIES IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries grows at a steady pace
Demand and affinity for ‘natural’ ingredient-based cosmetics increases
Major players continue to innovate and compete amongst themselves
Discounters compete in the broader market
Product differentiation continues to take the ‘natural’ and ‘organic’ avenue
KEY TRENDS AND DEVELOPMENTS
Portuguese population structure changes gently reshape market
Boutiques creep into premium cosmetics
Discount outlets continue to grow and develop product ranges
Health concerns continue to dictate consumer needs and demands
Men’s grooming products develop and consumption flourishes
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
ACH BRITO - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Claus Porto: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 ACH Brito: Competitive Position 2006
DERMOTECA-PRODUTOS QUIMICOS E DERMATOLOGICOS SA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dermoteca – Produtos Quimicos e Dermatológicos, SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
L'ORéAL PORTUGAL LDA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 L’Oréal Portugal Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 L’Oréal Portugal Lda: Competitive Position 2007
PIERRE FABRE COSMETIQUE PORTUGAL LDA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Pierre Fabre Cosmetique Portugal Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Pierre Fabre Cosmetique Portugal: Competitive Position 2007
TUDO AZUL SA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tudo Azul SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Tudo Azul SA: Competitive Position 2007
UNILEVER JERóNIMO MARTINS - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Unilever Jerónimo Martins: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Unilever Jerónimo Martins: Competitive Position 2007
BABY CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Styling Agents by Type 2003-2007
Table 43 Retail Sales of Salon Hair Care by Subsector 2003-2007
Table 44 Sales of Hair Care by Subsector: Value 2002-2007
Table 45 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 46 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 47 Hair Care Company Shares by Retail Value 2003-2007
Table 48 Hair Care Brand Shares by Retail Value 2004-2007
Table 49 Styling Agents Brand Shares by Retail Value 2004-2007
Table 50 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 51 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 52 Hair Care Premium Brand Shares 2007
Table 53 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 54 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 55 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 57 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 58 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 59 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 60 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 61 Colour Cosmetics Premium Brand Shares 2007
Table 62 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 63 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 64 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 66 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 67 Sales of Men's Razors and Blades by Type 2005-2007
Table 68 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 69 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 70 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 71 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 106 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
Table 107 Retail Sales of Self-Tanning by Formulation: % Analysis 2001-2006
Table 108 Sales of Sun Care by Subsector: Value 2002-2007
Table 109 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 110 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 111 Sun Care Company Shares by Retail Value 2003-2007
Table 112 Sun Care Brand Shares by Retail Value 2004-2007
Table 113 Sun Care Premium Brand Shares 2007
Table 114 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 115 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 116 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012