Cosmetics And Toiletries in Russia
Euromonitor International's Cosmetics And Toiletries in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 155 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
New federal regulation undermines stability of Russian market
The law “on state regulation of the turnover of alcohol and alcohol-containing products”, which went into effect on 1 July 2006, required retailers to posses licenses for their production and trade. Retailers, which are mainly small businesses, were unable to do this because the licensing procedure was not established until long after the law’s passage, and was prohibitively expensive. Although in October the Minister of Economic Development and Trade, German Gref, announced that cosmetics, toiletries and perfumes would be exempt from the law regulating the trade in alcohol-containing products, the impact on the Russian market practically paralysed many companies over the period from July to October 2006, adversely impacting their performance.
Alcohol crisis hampers sales of fast-developing products
The crises badly affected some of the most important and dynamic areas of the cosmetics and toiletries market in 2006, such as styling agents, deodorants and men’s post-shave products. Industry experts and market players find it difficult to estimate the losses suffered as a result of the law’s implementation, but state that it had a serious impact despite their subsequent reprieve. Multinational companies claimed a tremendous decrease in sales of affected products. Although products such as styling agents, deodorants, and especially men’s products was expected to reach record levels, the law resulted in many products becoming unavailable.
Niche products become more important
With rising income levels and strong investment in advertising and promotional activities by many manufacturers, high growth rates were demonstrated by many products over the review period. There was particular interest in products offering added value features, such as colour cosmetics, men’s grooming products, baby care, and anti-ageing and anti-cellulite skin care products. Manufacturers tended to concentrate on elaborating and developing niche offerings in order to satisfy consumers’ needs, offering a growing range of products at highly competitive prices.
Value-added products drive sales of mature products
Overall growth was constrained by the poor development of saturated products such as toothpaste and bar soap. The situation in more mature niches is rather similar when consumers are looking for more sophisticated products of unique quality. Over the review period the performance of stagnating product types was driven mainly by expensive products which led to increases in average unit prices. Within the Russian market there is evidence of an accelerating shift from mass-market cosmetics to higher-quality products and premium brands, as consumers’ incomes rise and Russians are more exposed to western lifestyle trends. Such offerings include liquid soap and multi-function toothpastes.
Notable growth predicted for forecast period
Over the forecast period the cosmetics and toiletries market in Russia is expected to see continued notable growth in constant value terms. This will be due to the combination of consumers’ incomes continuing to rise, increased investment in new products and advertising and promotional activity by manufacturers, as well as greater exposure to western trends. As the majority of Russian consumers experience an improvement in living standards, a middle-income segment is expected to continue developing. Consumers in this segment seek added value products at competitive prices, particularly in areas such as skin care and colour cosmetics. Changing consumer lifestyles, with an accelerating pace of life in key cities, will also lead to greater demand for indulgence offerings such as bath and shower products, and more effective solutions in skin and hair care, for example. Products with natural ingredients – a particularly important factor for many Russians buying cosmetics and toiletries – will increase in popularity.
Table of contents
COSMETICS AND TOILETRIES IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
New federal regulation undermines stability of Russian market
Alcohol crisis hampers sales of fast-developing products
Niche products become more important
Value-added products drive sales of mature products
Notable growth predicted for forecast period
KEY TRENDS AND DEVELOPMENTS
Cosmetics and toiletries market damaged by new federal regulation
Distribution moves towards official channels
Celebrity endorsement an increasingly successful marketing tool
Direct sales companies drive development of cosmetics in toiletries in Russia
Contract manufacturing booming
Price no longer the main competitive advantage
CITY KEY TRENDS AND DEVELOPMENTS
Moscow and St Petersburg
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
LOCAL COMPANY PROFILES - RUSSIA
ARNEST OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Arnest OAO: Key Facts
Summary 2 Arnest OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Arnest OAO: Competitive Position 2006
AVON PRODUCTS ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Avon Products ZAO: Key Facts
Summary 5 Avon Products ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Avon Products ZAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Avon Products ZAO: Competitive Position 2006
COSMETIC MARKET - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 8 Cosmetic Market: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COSMETICA XXI SL - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 9 Cosmetica XXI: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FABERLIC OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Faberlic OAO: Key Facts
Summary 11 Faberlic OAO: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Summary Faberlic OAO: Competitive Position 2006
GAMMA COSMETICS LTD - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 13 Gamma Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IRIDA-NEVA KF ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 14 Irida-Neva KF ZAO: Key Facts
Summary 15 Irida-Neva KF ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Irida-Neva KF ZAO: Competitive Position 2005
KALINA CONCERN OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Kalina Concern OAO: Key Facts
Summary 18 Kalina Concern OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Kalina Conern OAO: Competitive Position 2006
MIR DETSTVA OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 20 Mir Detstva OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Mir Detstva OOO: Competitive Position 2005
NEVSKAYA KOSMETIKA ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 22 Nevskaya Kosmetika ZAO: Key Facts
Summary 23 Nevskaya Kosmetika ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Nevskaya Kosmetika ZAO: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 25 Nevskaya Kosmetika: Competitive Position 2005
NOVAYA ZARYA ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 26 Novaya Zarya ZAO: Key Facts
Summary 27 Novaya Zarya ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Novaya Zarya: Competitive Position 2005
ORIFLAME COSMETICS ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Oriflame Cosmetics ZAO: Key Facts
Summary 30 Oriflame Cosmetics ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Oriflame Cosmetics ZAO: Competitive Position 2006
PROCTER & GAMBLE OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Procter & Gamble OOO: Key Facts
Summary 33 Procter & Gamble OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Procter & Gamble Novomoskovsk OOO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 35 Procter & Gamble OOO: Competitive Position 2006
ROCOLOR JSC - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 36 Rocolor: Key Facts
Summary 37 Rocolor: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SVOBODA OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Svoboda OAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 39 Svoboda OAO: Competitive Position 2006
UNILEVER CIS OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 40 Unilever CIS OOO: Key Facts
Summary 41 Unilever CIS OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 42 Summary Unilever CIS OOO: Competitive Position 2006
VESNA PKK OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Summary 43 Vesna PKK OAO: Key Facts
Summary 44 Vesna PKK OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 45 Vesna PKK OAO: Competitive Position 2005
BABY CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 17 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 32 Deodorants Premium Brand Rankings 2006
HAIR CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Hair Care by Subsector: Value 2001-2006
Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 35 Hair Care Company Shares by Retail Value 2002-2006
Table 36 Hair Care Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 39 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 40 Hair Care Premium Brand Rankings 2006
Table 41 Styling Agents Brand Shares by Retail Value 2003-2006
Table 42 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 43 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 45 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 46 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 47 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 48 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 49 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 50 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 51 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 53 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 54 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 55 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 57 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 59 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 60 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 62 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 63 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 64 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 65 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 66 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Fragrances by Subsector: Value 2001-2006
Table 70 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 71 Fragrances Company Shares by Retail Value 2002-2006
Table 72 Fragrances Brand Shares by Retail Value 2003-2006
Table 73 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 74 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 75 Retail Sales of Fragrances by Concentration: % Analysis 2002-2006
SKIN CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Skin Care by Subsector: Value 2001-2006
Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 78 Sales of Facial Care by Subsector: Value 2001-2006
Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 82 Sales of Body Care by Subsector: Value 2001-2006
Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 84 Skin Care Company Shares by Retail Value 2002-2006
Table 85 Skin Care Brand Shares by Retail Value 2003-2006
Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 94 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 95 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2001-2006
Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 98 Depilatories Company Shares by Retail Value 2002-2006
Table 99 Depilatories Brand Shares by Retail Value 2003-2006
Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2001-2006
Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 104 Sun Care Company Shares by Retail Value 2002-2006
Table 105 Sun Care Brand Shares by Retail Value 2003-2006
Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 108 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 109 Sun Care Premium Brand Rankings 2006
Table 110 Retail Sales of Sun Protection by Factor: % Analysis 2002-2006