Cosmetics And Toiletries in Russia
Euromonitor International's Cosmetics And Toiletries in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 156 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Another Year of Dynamic Growth
In 2007, cosmetics and toiletries sales in Russia once again recorded double-digit percentage growth in current value terms. The most dynamic performances were recorded by depilatories, sun care and skin care. Product innovations, launch of masstige and premium product ranges and improving consumer spending were the main factors behind the dynamic value growth.
Direct Sellers Continue to Play a Leading Role
Direct selling operators succeed due to the underdeveloped retail infrastructure in many regions of Russia. Agents, most of which are part-timers looking for additional income, provide valuable advice and special offers promoted by each new catalogue. However, supermarkets/hypermarkets, specialised beauty retailers and pharmacies/drugstores consistently eroded the dominance of direct sellers in the regions with the proliferation of organised retail.
Value-added Products Revive Sales in Mature Segments
Overall growth was constrained by the poor development of saturated products such as toothpaste and bar soap. The situation in more mature niches is rather similar when consumers are looking for more sophisticated products of unique quality. Over the review period the performance of stagnating product types was driven mainly by expensive products, which led to increases in average unit prices. Within the Russian market there is evidence of an accelerating shift from mass-market cosmetics to higher-quality products and premium brands, as consumer incomes rise and Russians are more exposed to Western lifestyle trends. Such offerings include liquid soap and multifunctional toothpastes.
Contract Manufacturing Booming
Russia has experienced a boom in contract cosmetics manufacturing in recent years. National companies use contract production to enter new niches and improve their performance in the face of foreign competition. At present, around 30% of Russian cosmetics manufacturers prepare formulations and finished products for their clients. Some experts estimate that contract manufacturing is growing at 80% per annum. Development of private label cosmetics and toiletries by chained retailers is to encourage an increasing number of local companies to switch to contract manufacturing.
Manufacturers View Niche Products as Highly Lucrative
Products offering combination effects such as skin care with tinting effect and SPF, hair care with UV filters, deodorants with odour protection and skin care properties are appearing in the market. Such products provide additional value for money and convenience. At the same time, consumers look for beauty products with an ultimate effect that improves specific problem areas or features. Series of specialised potent products are being created by local manufacturers in response to specific needs. There was particular interest in products offering added-value features, such as colour cosmetics, men’s grooming products, baby care, and anti-ageing and anti-cellulite skin care products. Cosmetics for babies and teenagers are viewed as having great potential by manufacturers. This trend seems to indicate that undeveloped areas in cosmetics and toiletries will emerge in the forecast period.
Slower Growth Predicted for Forecast Period
Over the forecast period the cosmetics and toiletries market in Russia is expected to see notable but slightly slower growth in constant value terms. Experts feel that the market will exhibit maturity and relative saturation in major beauty categories such as hair care, bath and shower, oral hygiene, and skin care. The Russian cosmetics and toiletries market is seen as having peaked and growth will now slow down slightly.
Table of contents
COSMETICS AND TOILETRIES IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another Year of Dynamic Growth
Direct Sellers Continue to Play a Leading Role
Value-added Products Revive Sales in Mature Segments
Contract Manufacturing Booming
Manufacturers View Niche Products as Highly Lucrative
Slower Growth Predicted for Forecast Period
KEY TRENDS AND DEVELOPMENTS
Consumer expenditure grows rapidly despite inflation
Premiumisation propels Russia’s cosmetics and toiletries market
Direct sales companies the leaders in cosmetics and toiletries in Russia
Consumers increasingly choose cosmetics of natural and organic origin
Importance of health and personal image influences distribution of cosmetics and toiletries
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
ARNEST OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arnest OAO: Key Facts
Summary 3 Arnest OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Arnest OAO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Arnest OAO: Competitive Position 2007
FABERLIC OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Faberlic OAO: Key Facts
Summary 7 Faberlic OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KOSMETIKMARKET-CENTRE OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kosmetikmarket-Centre OOO: Key Facts
Summary 9 Kosmetikmarket-Centre OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kosmetikmarket-Centre OOO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Kosmetikmarket-Centre OOO: Competitive Position 2007
KRASNAYA LINIYA KF OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Krasnaya Liniya KF OOO: Key Facts
Summary 13 Krasnaya Liniya KF OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Krasnaya Liniya KF OOO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Krasnaya Liniya KF OOO: Competitive Position 2007
ORIFLAME COSMETICS ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Oriflame Cosmetics ZAO: Key Facts
Summary 17 Oriflame Cosmetics ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SCHWARZKOPF & HENKEL ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Schwarzkopf & Henkel ZAO: Key Facts
Summary 19 Schwarzkopf & Henkel ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Schwarzkopf & Henkel ZAO: Competitive Position 2007
SPLAT-KOSMETIKA OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Splat-Kosmetika OOO: Key Facts
Summary 22 Splat-Kosmetika OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Splat-Kosmetika OOO: Competitive Position 2007
BABY CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Baby Care Premium Brand Shares 2007
Table 20 Baby Skin Care Brand Shares by Retail Value 2004-2007
Table 21 Baby Sun Care Brand Shares by Retail Value 2004-2007
Table 22 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 28 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 29 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Colourants Brand Shares by Retail Value 2004-2007
Table 49 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 50 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 51 Hair Care Premium Brand Shares 2007
Table 52 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 54 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 55 Retail Sales of Styling Agents by Type 2003-2007
Table 56 Retail Sales of Salon Hair Care by Subsector 2003-2007
COLOUR COSMETICS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 60 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 61 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 62 Facial Make-up Brand Shares by Retail Value 2004-2007
Table 63 Eye Make-up Brand Shares by Retail Value 2004-2007
Table 64 Lip Products Brand Shares by Retail Value 2004-2007
Table 65 Nail Products Brand Shares by Retail Value 2004-2007
Table 66 Colour Cosmetics Premium Brand Shares 2007
Table 67 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 68 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 69 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 71 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 72 Sales of Men's Razors and Blades by Type 2005-2007
Table 73 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 74 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 75 Men's Razors and Blades Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 77 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 79 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 80 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 81 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 82 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 83 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 84 Toothpaste Brand Shares by Retail Value 2004-2007
Table 85 Mouthwash/Dental Rinses Brand Shares by Retail Value 2004-2007
Table 86 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 87 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 88 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 89 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
Table 90 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 91 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
FRAGRANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Fragrances by Subsector: Value 2002-2007
Table 93 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 94 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 95 Fragrances Company Shares by Retail Value 2003-2007
Table 96 Fragrances Brand Shares by Retail Value 2004-2007
Table 97 Men's Premium Fragrances Brand Shares by Retail Value 2004-2007
Table 98 Women's Premium Fragrances Brand Shares by Retail Value 2004-2007
Table 99 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 100 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 101 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
Table 102 Retail Sales of Fragrances by Concentration 2003-2007
SKIN CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Skin Care by Subsector: Value 2002-2007
Table 104 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 105 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 106 Skin Care Company Shares by Retail Value 2003-2007
Table 107 Skin Care Brand Shares by Retail Value 2004-2007
Table 108 Facial Moisturisers Brand Shares by Retail Value 2004-2007
Table 109 Nourishers/Anti-agers Brand Shares by Retail Value 2004-2007
Table 110 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2004-2007
Table 111 General Purpose Body Care Brand Shares by Retail Value 2004-2007
Table 112 Skin Care Premium Brand Shares 2007
Table 113 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 114 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 115 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Depilatories by Subsector: Value 2002-2007
Table 117 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 118 Depilatories Company Shares by Retail Value 2003-2007
Table 119 Depilatories Brand Shares by Retail Value 2004-2007
Table 120 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 121 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Sun Care by Subsector: Value 2002-2007
Table 123 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 124 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 125 Sun Care Company Shares by Retail Value 2003-2007
Table 126 Sun Care Brand Shares by Retail Value 2004-2007
Table 127 Sun Care Premium Brand Shares 2007
Table 128 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 129 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
Table 131 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 132 Retail Sales of Aftersun Protection by Formulation: % Analysis 2003-2007
Table 133 Retail Sales of Self-Tanning by Formulation: % Analysis 2003-2007