Cosmetics And Toiletries in Saudi Arabia
Euromonitor International's Cosmetics And Toiletries in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 152 | Publication date: Jul 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
2008 witnesses new peak in current value sales
Saudi cosmetics and toiletries continued to advance rapidly with sales witnessing a new peak of above 11%, outpacing the strong growth of the previous year and the average growth rate of the review period. Price increases continued to affect many goods across many product groups. These included imported goods, especially colour cosmetics, fragrances and skin care, as well as locally manufactured offerings that rely on imported raw materials for their production.
Rising disposable incomes and activities by multinationals fuel performance
Despite soaring unit prices and the current global economic downturn, demand for cosmetics and toiletries in Saudi remained very high in 2008, and strong across many product groups, even for luxurious products such as colour cosmetics and premium fragrances. Macroeconomic factors in this oil-rich and wealthy country, with steadily increasing per capita disposable income and a rapidly developing retail industry are favourable to this market. From the supply-side, 2008 saw the most aggressive activities conducted by multinational companies, with spending on advertising and new product launches reaching new highs. Men’s grooming maintained its position as the most dynamic product group in 2008, largely benefiting from key launches such as Clear For Men in hair care and Fusion in shaving products.
Procter & Gamble leads but loses share to Unilever
The Saudi cosmetics and toiletries market is characterised by a high level of competition, especially among multinationals such as Procter & Gamble, Unilever and Beiersdorf, all of which enjoy a strong position in many categories, such as bath and shower products, hair care, skin care and oral hygiene. Local players such as Arabian Oud and Abdul Samed Al Qurashi were also able to feature among the top 10 thanks to prominent positions in fragrances, namely oriental fragrances/oils – the largest cosmetics and toiletries category. In 2008, at GBO level, Procter & Gamble was able to maintain its lead, although losing share to Unilever, which outperformed with its Clear brand in hair care among many other key brands across other product groups.
Further development in distribution patterns benefits overall market
Saudi Arabia continued to witness further modernisation in distribution patterns in 2008, benefiting from the strong rivalry between hypermarkets and the rapid expansion plans of many leading health and beauty specialists. In 2008, health and beauty specialist retailers remained the leading distribution channel for cosmetics and toiletries, followed by supermarkets and hypermarkets. Both channels play a significant role in boosting sales of many products, particularly fragrances, colour cosmetics, skin care, hair care, sun care and men’s grooming. The strong development of these and other emerging store-based channels, such as department stores and discounters, continued to prevent development of non-store sales, which remained marginal in 2008.
Forecast period products to see lower but still healthy CAGR
Sales of cosmetics and toiletries are expected to see a lower but nonetheless healthy CAGR than that seen over the review period. Products used daily, and those which enjoy high penetration among the majority of Saudi Arabian consumers, such as baby care, bath and shower, hair care and oral hygiene products, are predicted to start approaching maturity. On the other hand, demand for luxury products such as colour cosmetics and fragrances, especially premium offerings, is projected to be reduced due to the ongoing economic slowdown resulting from the current global financial crisis.
Table of contents
COSMETICS AND TOILETRIES IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 witnesses new peak in current value sales
Rising disposable incomes and activities by multinationals fuel performance
Procter & Gamble leads but loses share to Unilever
Further development in distribution patterns benefits overall market
Forecast period products to see lower but still healthy CAGR
KEY TRENDS AND DEVELOPMENTS
Saudi economy hit by global financial crisis in late 2008
2008 sees unit prices soar, yet demand remains high
Socio-demographic factors and booming religious tourism favour market
Modernisation of distribution patterns continues
2008 sees stronger activities by leading multinationals throughout market
Procter & Gamble and Unilever fight for lead, local players outperform in oriental fragrances
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SAUDI ARABIA
ABDUL SAMED AL QURASHI CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Abdul Samad Al Qurashi Co: Key Facts
Summary 3 Abdul Samad Al Qurashi Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Abdul Samad Al Qurashi Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Abdul Samad Al Qurashi Co: Competitive Position 2008
ARABIAN OUD CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Arabian Oud Co: Key Facts
Summary 7 Arabian Oud Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Arabian Oud Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Arabian Oud Co: Competitive Position 2008
BATTERJEE COSMETICS - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Batterjee Cosmetics: Key Facts
Summary 11 Batterjee Cosmetics: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Batterjee Cosmetics: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Batterjee Cosmetics: Competitive Position 2008
BINZAGR LEVER LTD (UNILEVER ARABIA) - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Binzagr Lever Ltd (Unilever Arabia): Key Facts
Summary 15 Binzagr Lever Ltd (Unilever Arabia): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Binzagr Lever Ltd (Unilever Arabia): Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Binzagr Lever Ltd (Unilever Arabia): Competitive Position 2008
MAHMOUD & ABDEL KHALEK SAEED CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mahmoud & Abdel Khalek Saeed Co: Key Facts
Summary 19 Mahmoud & Abdel Khalek Saeed Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Mahmoud & Abdel Khalek Saeed Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Mahmoud & Abdel Khalek Saeed Co: Competitive Position 2008
BABY CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 21 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 28 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 29 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 30 Bath and Shower Products Premium Brand Shares 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Deodorants Premium Brand Shares 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Styling Agents by Type 2005-2008
Table 44 Sales of Hair Care by Subsector: Value 2003-2008
Table 45 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 46 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 47 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 48 Hair Care Company Shares by Retail Value 2004-2008
Table 49 Hair Care Brand Shares by Retail Value 2005-2008
Table 50 Styling Agents Brand Shares by Retail Value 2005-2008
Table 51 Colourants Brand Shares by Retail Value 2005-2008
Table 52 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 53 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 54 Hair Care Premium Brand Shares 2005-2008
Table 55 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 57 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 59 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 60 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 61 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 62 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 63 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 64 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 65 Lip Products Brand Shares by Retail Value 2005-2008
Table 66 Nail Products Brand Shares by Retail Value 2005-2008
Table 67 Colour Cosmetics Premium Brand Shares 2005-2008
Table 68 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 69 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 70 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Electric Shavers by Volume 2004-2008
Table 72 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 73 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 75 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 76 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 77 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 78 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 79 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Subsector: Value 2003-2008
Table 94 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 95 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 96 Fragrances Company Shares by Retail Value 2004-2008
Table 97 Fragrances Brand Shares by Retail Value 2005-2008
Table 98 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 101 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 102 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Skin Care by Subsector: Value 2003-2008
Table 104 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 105 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 106 Skin Care Company Shares by Retail Value 2004-2008
Table 107 Skin Care Brand Shares by Retail Value 2005-2008
Table 108 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 109 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 110 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 111 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 112 Skin Care Premium Brand Shares 2005-2008
Table 113 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 114 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 115 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Women’s Electric Shavers by Volume 2004-2008
Table 117 Sales of Depilatories by Subsector: Value 2003-2008
Table 118 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 119 Depilatories Company Shares by Retail Value 2004-2008
Table 120 Depilatories Brand Shares by Retail Value 2005-2008
Table 121 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Care by Subsector: Value 2003-2008
Table 124 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 125 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 126 Sun Care Company Shares by Retail Value 2004-2008
Table 127 Sun Care Brand Shares by Retail Value 2005-2008
Table 128 Sun Care Premium Brand Shares 2005-2008
Table 129 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 130 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 131 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013