Cosmetics And Toiletries in Saudi Arabia
Euromonitor International's Cosmetics And Toiletries in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 135 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Large value industry enjoys healthy growth in 2006
The cosmetics and toiletries industry in Saudi Arabia is the largest in the whole region, and in 2006 was the most dynamic it had ever been. The main reasons behind this impressive performance in 2006 included: the significant increase in per capita and disposable income thanks to the booming economy resulting from the massive increase in worldwide oil prices; dramatic developments in the retailing and distribution landscapes with which a number of hypermarkets and specialist shops achieved great heights; and the greater activities conducted by both local and multinational companies in terms of new product launches, advertising and promotion. The demographic nature of the country where 58% of the population are under the age of 24, accompanied by dramatic changes in lifestyles and increasing numbers of Saudis joining the workforce, also played an important role in driving sales of many product groups such as baby care, colour cosmetics, fragrances and men’s grooming products.
Internationals dominate with the exception of fragrances
In addition to giant local suppliers such as Arabian Oud, Abdel Samad Al Qurashi and Mahmood Saeed Group, all of which were present in fragrances, namely in premium unisex fragrances made from oriental oils, this lucrative market attracted several international companies from around the globe. In 2006, around 90 companies were present with retail sales of SR4 million. The most prominent of the international players were Procter & Gamble, Unilever, LVMH Moët Hennessy Louis Vuitton, Beiersdorf, Johnson & Johnson, Henkel, L’Oréal Groupe, Gucci Group, Chanel and Colgate-Palmolive. Thanks to their joint-ventures with local producers, Procter & Gamble and Unilever were able to capture the largest industry share in 2006. Both were active in many product groups, with huge sales in hair care, bath and shower products, oral hygiene and skin care.
Men’s grooming products the most dynamic in 2006
In 2006, men’s grooming products was the most dynamic product group with sales seeing a healthy rise from the previous year. The strong demand was supplier driven with many international mass and premium brands continuing to invade this emerging product group in 2006, including L'Oréal Men Expert, Collistar, adidas, Old Spice Hi Endurance, Gillette Mach3 Power and Schick Quattro. On the other hand, fragrances maintained its position as the largest product group, preserving the country’s leading position in terms of per capita consumption worldwide. Besides the massive penetration of French-style fragrances that come in a spray format, the Saudi market, as well as other markets in the Gulf region, is distinguished by its massive consumption of oriental/Arabian fragrance oils such as Oud, Ambre, sandalwood and Musk. Such oils, which are considered a precious commodity by many Saudis, are generally positioned as premium unisex fragrances and retail at very high prices through hundreds of specialist shops spread across cities in the Kingdom.
Sales expected to slow slightly, but nevertheless remain strong
Sales of cosmetics and toiletries are expected to slow slightly over the forecast period. The overall growth rate will be curbed by the lower predicted sales of fragrances, the largest product group, brought about by approaching maturity levels leaving little room for further expansion in per capita consumption. Apart from fragrances, many other product groups are predicted to show either the same strong growth rates as in the review period or a much better performance over the forecast period. The main factors driving this growth will be the same as those impinging upon the marketplace in 2006, including the continual increasing consumer purchasing power and growing number of Saudis joining the workforce, particularly Saudi women. Ongoing advancements in product development and increasing sophistication in retail and distribution networks will also be factors.
Table of contents
COSMETICS AND TOILETRIES IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Large value industry enjoys healthy growth in 2006
Internationals dominate with the exception of fragrances
Men’s grooming products the most dynamic in 2006
Sales expected to slow slightly, but nevertheless remain strong
KEY TRENDS AND DEVELOPMENTS
Stronger economy spurs healthier performance in 2006
Young Saudis maintain strong demand for cosmetics and toiletries
Booming real estate and rapid development in distribution fuel the industry
Niches prove profitable while mature products increase diversification
Counterfeit and copycat goods pose a threat to many leading brands
Multinationals dominate but local suppliers and private label make progress
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SAUDI ARABIA
ABDUL SAMED AL QURASHI CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Abdul Samad Al Qurashi Co: Key Facts
Summary 2 Abdul Samad Al Qurashi Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Abdul Samad Al Qurashi Co: Production 2006
COMPETITIVE POSITIONING
Summary 4 Abdul Samad Al Qurashi Co: Competitive Position 2006
ARABIAN OUD CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Arabian Oud Co: Key Facts
Summary 6 Arabian Oud Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Arabian Oud Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Arabian Oud Co: Competitive Position 2006
BATTERJEE COSMETICS - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Batterjee Cosmetics: Key Facts
Summary 10 Batterjee Cosmetics: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Batterjee Cosmetics: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Batterjee Cosmetics: Competitive Position 2006
BINZAGR LEVER LTD (UNILEVER ARABIA) - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Binzagr Lever Ltd (Unilever Arabia): Key Facts
Summary 14 Binzagr Lever Ltd (Unilever Arabia): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Binzagr Lever Ltd (Unilever Arabia): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Binzagr Lever Ltd (Unilever Arabia): Competitive Position 2006
MAHMOUD SAEED GROUP - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mahmood Saeed Group: Key Facts
Summary 18 Mahmood Saeed Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Mahmood Saeed Group: Production 2006
COMPETITIVE POSITIONING
Summary 20 Mahmood Saeed Group: Competitive Position 2006
PROCTER & GAMBLE ARABIA - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Procter & Gamble Arabia: Key Facts
Summary 22 Procter & Gamble Arabia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Procter & Gamble Arabia: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 Procter & Gamble Arabia: Competitive Position 2006
BABY CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 25 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Deodorants by Subsector: Value 2001-2006
Table 27 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 28 Deodorants Company Shares by Retail Value 2002-2006
Table 29 Deodorants Brand Shares by Retail Value 2003-2006
Table 30 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 31 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 32 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 33 Deodorants Premium Brand Rankings 2006
HAIR CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Hair Care by Subsector: Value 2001-2006
Table 35 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 36 Hair Care Company Shares by Retail Value 2002-2006
Table 37 Hair Care Brand Shares by Retail Value 2003-2006
Table 38 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 39 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 40 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 41 Hair Care Premium Brand Rankings 2006
Table 42 Styling Agents by Type 2001-2006
Table 43 Styling Agents Brand Shares by Retail Value 2003-2006
Table 44 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 45 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 47 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 48 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 49 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 50 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 51 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 53 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 55 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 56 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 57 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 58 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 59 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 61 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 62 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 64 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 67 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 68 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
Table 71 Retail Sales of Toothpaste by Type: % Analysis 2001-2006
FRAGRANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Fragrances by Subsector: Value 2001-2006
Table 73 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 74 Fragrances Company Shares by Retail Value 2002-2006
Table 75 Fragrances Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 77 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Skin Care by Subsector: Value 2001-2006
Table 79 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Care by Subsector: Value 2001-2006
Table 81 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 82 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 84 Sales of Body Care by Subsector: Value 2001-2006
Table 85 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 86 Skin Care Company Shares by Retail Value 2002-2006
Table 87 Skin Care Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 94 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 97 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2001-2006
Table 99 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 100 Depilatories Company Shares by Retail Value 2002-2006
Table 101 Depilatories Brand Shares by Retail Value 2003-2006
Table 102 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Sun Care by Subsector: Value 2001-2006
Table 105 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 106 Sun Care Company Shares by Retail Value 2002-2006
Table 107 Sun Care Brand Shares by Retail Value 2003-2006
Table 108 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 110 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 111 Sun Care Premium Brand Rankings 2006