Cosmetics And Toiletries in Serbia
Euromonitor International's Cosmetics And Toiletries in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 133 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries record significant growth in 2008
Cosmetics and toiletries sales recorded high growth during 2008 although it was lower than the previous year. The global economic crisis and recession started to affect sales at the end of the year. This was partly the result of growth in volume sales terms but unit price movement also affected total sales in 2008, as there was a slight shift toward premium products based upon the better economy power of the new consumer class.
Main role of international cosmetic producers
The greater part of cosmetics and toiletries market in Serbia is in the hands of international producers. They offer a variety of products that meet every consumer need and purchasing power. Some new domestic players have appeared but hold a significantly lower share.
Natural products and packaging increase in importance
There is growing interest in products with natural and exotic ingredients in Serbia and consumers are following the general trend of healthy living. In accordance with health and wellness/body care trends, an increasing number of products are based on natural raw materials. Biodegradable packaging is not widely accepted as an imperative issue either with producers or consumers. Although, a growing number of companies demonstrated environment awareness and replaced their packaging with more ecologically sound alternatives which offer the possibility of recycling.
Hypermarkets in the spotlight
After a strong development phase during 2007 and 2008 of new drugstore chains like DM (with less than 30 outlets in Serbia) and Lilly in 2006 that is present in the bigger cities, the most dynamic growth in the distribution chains was seen in hypermarkets. A greater variety and higher-quality brands can be purchased in hypermarkets with support from in-store promotions and above-the-line advertising campaigns. The growth of direct sellers suffered due to these moves by international retailers.
The end of 2008 brings incertitude about future growth
The future economic performances of cosmetics and toiletries will be affected by the economic recession, with higher unemployment, lower consumer spending and shift down to lower priced goods. Fiercer price competition, increasing importance of bargain sales and growing purchasing of multi-packs is expected in the forecast period. Consumers are likely to rationalise their expenditure by spending more money on well-known, trusted brands and less on new, unknown brands and products.
Last quarter of 2008 saw a large fall in the value of the RSD currency
Serbian currency RSD recorded a drop in value of about 30% during the last quarter of 2008. Consumers have started to remember the time of deep economic crises that occurred during the nineties. Cosmetics and toiletries are mainly imported so their price depends upon the RSD/EUR ratio. This shift could cause a significant price increase and some volume decline reflecting the slip of consumer spending power.
Interim trade agreement with EU
The interim trade agreement with the European Union that came into force on 30th of January 2009, depending on the product group, reduces customs duties in the next three, five or six years. Industrial product duties will be fully lifted after six years, while certain agricultural products will remain on the same level of customs duty of 20-80% from 2008. The agreement stipulates that in 2008, custom duties for goods from the EU are lifted or will be decreased from 5-20%. Cosmetics and toiletries products, mainly imported from EU could enjoy a custom reduction and this could benefit sales volume.
Table of contents
COSMETICS AND TOILETRIES IN SERBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries record significant growth in 2008
Main role of international cosmetic producers
Natural products and packaging increase in importance
Hypermarkets in the spotlight
The end of 2008 brings incertitude about future growth
Last quarter of 2008 saw a large fall in the value of the RSD currency
Interim trade agreement with EU
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 6 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 7 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 8 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 9 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 10 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 11 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 13 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 15 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Baby Care by Subsector: Value 2003-2008
Table 17 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 18 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 19 Baby Care Company Shares by Retail Value 2004-2008
Table 20 Baby Care Brand Shares by Retail Value 2005-2008
Table 21 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 28 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 29 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 30 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 31 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Hair Care by Subsector: Value 2003-2008
Table 44 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 45 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 46 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 47 Hair Care Company Shares by Retail Value 2004-2008
Table 48 Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 50 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 51 Hair Care Premium Brand Shares 2005-2008
Table 52 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 54 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 58 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 59 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 60 Colour Cosmetics Premium Brand Shares 2005-2008
Table 61 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 62 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 63 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 66 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 67 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 68 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 69 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 70 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 71 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 76 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 77 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 78 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 79 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 80 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 82 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 83 Sales of Fragrances by Subsector: Value 2003-2008
Table 84 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 85 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 86 Fragrances Company Shares by Retail Value 2004-2008
Table 87 Fragrances Brand Shares by Retail Value 2005-2008
Table 88 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 89 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 90 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91 Sales of Skin Care by Subsector: Value 2003-2008
Table 92 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 93 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 94 Skin Care Company Shares by Retail Value 2004-2008
Table 95 Skin Care Brand Shares by Retail Value 2005-2008
Table 96 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 99 Sales of Depilatories by Subsector: Value 2003-2008
Table 100 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 101 Depilatories Company Shares by Retail Value 2004-2008
Table 102 Depilatories Brand Shares by Retail Value 2005-2008
Table 103 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
Table 105 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 106 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 107 Sales of Sun Care by Subsector: Value 2003-2008
Table 108 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 109 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 110 Sun Care Company Shares by Retail Value 2004-2008
Table 111 Sun Care Brand Shares by Retail Value 2005-2008
Table 112 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 113 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 114 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
ALBUS AD
Strategic Direction
Key Facts
Summary 2 Albus ad: Key Facts
Summary 3 Albus ad: Operational Indicators
Company Background
Production
Summary 4 Albus ad: Competitive Position 2008
HENKEL MERIMA DOO
Strategic Direction
Key Facts
Summary 5 Henkel Merima doo : Key Facts
Summary 6 Henkel Merima doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Henkel Merima doo: Competitive Position 2008
AURA DOO
Strategic Direction
Key Facts
Summary 8 Aura doo: Key Facts
Summary 9 Aura doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Aura doo: Competitive Position 2008
NEVENA LESKOVAC]
Strategic Direction
Key Facts
Summary 11 Nevena Leskovac: Key Facts
Summary 12 Nevena Leskovac: Operational Indicators 000 RSD
Company Background
Production
Competitive Positioning
Summary 13 Nevena Leskovac: Competitive Position 2008
AVON COSMETICS SCG DOO
Strategic Direction
Key Facts
Summary 14 Avon Cosmetics SCG doo: Key Facts
Summary 15 Avon Cosmetics SCG doo: Operational Indicators
Company Background
Production/Sales
Competitive Positioning
Summary 16 Avon Cosmetics SCG doo: Competitive Position 2008
ORIFLAME KOZMETIKA DOO
Strategic Direction
Key Facts
Summary 17 Oriflame Kozmetika doo: Key Facts
Summary 18 Oriflame Kozmetika doo: Operational Indicators
Company Background
Production/Sales
Competitive Positioning
Summary 19 Oriflame Kozmetika doo: Competitive Position 2008