Cosmetics And Toiletries in Serbia and Montenegro
Euromonitor International's Cosmetics And Toiletries in Serbia and Montenegro market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries sales continued to grow in 2007
Although growth rates were slower than at the start of the review period, sales in the cosmetics and toiletries market in Serbia and Montenegro continued to move forward in 2007 at a rate that was above the average rate of inflation over the course of the year. This growth was fuelled by a steady increase in disposable income and by new product developments previously not present in the market.
New ingredients give an impression of luxury
Even though natural ingredients (and most recently of organic origin) have always been perceived as value-added ingredients in the final product, in 2007 new ingredients like silk, cashmere or caviar were introduced solely for marketing purposes. The new ingredients not only do not contribute to the quality of the products, they actually make their formulation more difficult, but as long as consumers strongly relate to the perceived benefits, the new ingredients should secure a place in new formulas to come.
Battle of the international players continued but still room for high-end brands
The competitive environment remains strong, albeit still not at the level of mature markets, although this is expected to change by the end of the forecast period. Overall, domestic players have lost most of their influence, although some local companies are quickly moving towards outsourced production to lower costs and thus competing in the low end of the market, leaving the mid-to-high end for international players to compete in.
Hypermarkets in the spotlight
After a strong development phase of drugstore chains like DM and Lilly in previous years, in 2007 the most dynamic growth in the distribution chains was seen in hypermarkets, where more and higher-quality brands can be purchased with support from in-store promotions and above-the-line advertising campaigns. Direct sellers suffered due to these moves by international retailers.
Per capita consumption to be among the highest in Europe
As Serbian and Montenegrin consumers (mainly women) are very beauty minded, constant growth in market size is forecast. With growing purchasing power, international high-quality brands will gain market share. In 2012, market sizes are forecast be among the highest in Europe on a per capita basis.
Table of contents
COSMETICS AND TOILETRIES IN SERBIA AND MONTENEGRO : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries sales continued to grow in 2007
New ingredients give an impression of luxury
Battle of the international players continued but still room for high-end brands
Hypermarkets in the spotlight
Per capita consumption to be among the highest in Europe
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
ALBUS AD
Strategic Direction
Key Facts
Summary 1 Albus ad: Key Facts
Summary 2 Albus ad: Operational Indicators
Company Background
Production
Summary 3 Albus ad: Production Statistics 2006
Competitive Positioning
Summary 4 Albus ad: Competitive Position 2007
AVON COSMETICS SCG DOO
Strategic Direction
Key Facts
Summary 5 Avon Cosmetics SCG doo: Key Facts
Summary 6 Avon Cosmetics SCG doo: Operational Indicators
Company Background
Production
Summary 7 Avon Cosmetics SCG doo: Production Statistics 2007
Competitive Positioning
Summary 8 Avon Cosmetics SCG doo: Competitive Position 2007
ORIFLAME KOZMETIKA DOO
Strategic Direction
Key Facts
Summary 9 Oriflame Kozmetika doo: Key Facts
Summary 10 Oriflame Kozmetika doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Oriflame Kozmetika doo: Competitive Position 2007
BABY CARE IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 36 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 37 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Hair Care by Subsector: Value 2002-2007
Table 39 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 40 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 41 Hair Care Company Shares by Retail Value 2003-2007
Table 42 Hair Care Brand Shares by Retail Value 2004-2007
Table 43 Retail Sales of Styling Agents by Type 2003-2007
Table 44 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 45 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Hair Care Premium Brand Shares 2007
Table 47 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 48 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 49 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 51 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 53 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 54 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 55 Colour Cosmetics Premium Brand Shares 2007
Table 56 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 57 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 58 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 60 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 61 Sales of Men's Razors and Blades by Type 2005-2007
Table 62 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 63 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 64 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 65 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 67 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 68 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 69 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 70 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 71 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 72 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 73 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 74 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 77 Sales of Fragrances by Subsector: Value 2002-2007
Table 78 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 79 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 80 Fragrances Company Shares by Retail Value 2003-2007
Table 81 Fragrances Brand Shares by Retail Value 2004-2007
Table 82 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 83 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 84 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 85 Sales of Skin Care by Subsector: Value 2002-2007
Table 86 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 87 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 88 Skin Care Company Shares by Retail Value 2003-2007
Table 89 Skin Care Brand Shares by Retail Value 2004-2007
Table 90 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 91 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 92 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 93 Sales of Depilatories by Subsector: Value 2002-2007
Table 94 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 95 Depilatories Company Shares by Retail Value 2003-2007
Table 96 Depilatories Brand Shares by Retail Value 2004-2007
Table 97 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 98 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SERBIA AND MONTENEGRO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 99 Sales of Sun Care by Subsector: Value 2002-2007
Table 100 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 101 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 102 Sun Care Company Shares by Retail Value 2003-2007
Table 103 Sun Care Brand Shares by Retail Value 2004-2007
Table 104 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 105 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 106 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 12 Research Sources