Cosmetics And Toiletries in Singapore
Euromonitor International's Cosmetics And Toiletries in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 123 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Good Performance Driven by Insatiable Consumer Demand
The growth in consumer disposable income boosted the performance of the cosmetics and toiletries industry in Singapore in 2007, helping it to move beyond basic products to those of a more sophisticated nature and improved performance. Products of a more optional nature such as nourishers/ anti-agers, which are generally expensive also saw increased uptake as consumers moved towards a more sophisticated personal grooming regime. Manufacturer activity in new product innovations including the rapid development of product lines and extensions improved convenience in usage while enhanced product capabilities further attracted an increasingly affluent consumer base. These circumstances led to favourable growth of cosmetics and toiletries in 2007 outpacing growth in the previous year.
Higher Spending Power Forms the Basis of Product Innovation
With the unemployment rate standing at only 2% in September 2007, the high number of working Singaporeans resulted in increased expenditure during 2007. Trading-up to premium brands continued into 2007 as consumers splashed out on products with perceived quality and strong brand reputation. Manufacturers even invested in product innovations during 2007 in order to meet insatiable consumer demand. These included the utilisation of expensive natural ingredients such as red wine extract to fight the signs of ageing, the addition of collagen to lip gloss to reduce fine lines and the inclusion of active ingredients in toothpaste to achieve a professional whitening effect. Although modern consumers live increasingly hectic lifestyles, their rise in image-consciousness means many are willing to spend extra on their daily personal grooming, opting for luxury products to help maintain youthful looks.
International Manufacturers Maintain a Strong Foothold
Cosmetics and toiletries giants, L'Oréal (S) Pte Ltd and Procter & Gamble (S) Pte Ltd continued to dominate in 2007. Their strong brand portfolios across various ranges combined with extensive advertising budgets, allowed both companies to sustain and even advance their industry shares during 2007. Domestic manufacturers remained less significant, lagging behind in terms of product innovations and product variety. The slow performance of domestic manufacturers was also because the majority of these players offer mass brands that faced more challenges in 2007 as increasingly affluent consumers traded up to premium brands.
Distribution Channels Become More Exciting
Department stores continued to be the leading channel for cosmetics and toiletries in 2007 as its focus on premium brands remained the main factor behind its success. Players such as CK Tang and Robinsons introduced exclusive premium cosmetics brands during 2007 including Benefit - only available at Tangs Orchard. Perfumeries also generated more excitement as Korean brands such as The Face Shop and Beauty Credit further expanded their presence, seeing consumers opt for products with natural ingredients at affordable prices.
Product Maturity Leads to Stagnation
The performance of the cosmetics and toiletries industry is expected to slow over the forecast period as basic products such as toothpaste, shampoo, and facial cleanser already enjoy a high penetration rate among consumers and are unlikely to experience flamboyant growth rates once again. Growth of cosmetics and toiletries sales therefore will depend on manufacturers and their rate of product innovations including more proclaimed benefits to attract consumers.
Table of contents
COSMETICS AND TOILETRIES IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Good Performance Driven by Insatiable Consumer Demand
Higher Spending Power Forms the Basis of Product Innovation
International Manufacturers Maintain a Strong Foothold
Distribution Channels Become More Exciting
Product Maturity Leads to Stagnation
KEY TRENDS AND DEVELOPMENTS
Tweens Are the New Target Group for Manufacturers
Natural and Organic Products Continue to Catch On
Boom Period for Beauty Service Players
Premium Brands No Longer Satisfy Consumers
Robust Growth for Anti-ageing Products
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
FANCL ASIA (PTE) LTD - COSMETICS AND TOILETRIES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fancl Asia (Pte) Ltd: Key Facts
Summary 3 Fancl Asia (Pte) Ltd: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Fancl Asia (Pte) Ltd: Competitive Position 2007
HOYU SINGAPORE PTE LTD - COSMETICS AND TOILETRIES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hoyu Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Hoyu Singapore Pte Ltd: Competitive Position 2007
LD WAXSON (S) PTE LTD - COSMETICS AND TOILETRIES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 LD Waxson (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TFS SINGAPORE PTE LTD - COSMETICS AND TOILETRIES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 TFS Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TOHTONKU (S) PTE LTD - COSMETICS AND TOILETRIES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tohtonku (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Tohtonku (S) Pte Ltd: Competitive Position 2007
BABY CARE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium vs Mass % Analysis 2007-2012
DEODORANTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium vs Mass % Analysis 2007-2012
HAIR CARE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Styling Agents by Type 2003-2007
Table 43 Sales of Hair Care by Subsector: Value 2002-2007
Table 44 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 45 Hair Care Premium vs Mass % Analysis 2002-2007
Table 46 Hair Care Company Shares by Retail Value 2003-2007
Table 47 Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Styling Agents Brand Shares by Retail Value 2004-2007
Table 49 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 50 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 51 Hair Care Premium Brand Shares 2007
Table 52 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 54 Forecast Hair Care Premium vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 57 Colour Cosmetics Premium vs Mass % Analysis 2002-2007
Table 58 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 59 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 60 Colour Cosmetics Premium Brand Shares 2007
Table 61 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 62 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 63 Forecast Colour Cosmetics Premium vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Retail Sales of Electric Shavers 2003-2006
Table 65 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 66 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 67 Sales of Men's Razors and Blades by Type 2005-2007
Table 68 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 69 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 70 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 71 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecast Fragrances Premium vs Mass % Analysis 2007-2012
SKIN CARE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium vs Mass % Analysis 2007-2012
DEPILATORIES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2002-2007
Table 106 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 107 Sun Care Premium vs Mass % Analysis 2002-2007
Table 108 Sun Care Company Shares by Retail Value 2003-2007
Table 109 Sun Care Brand Shares by Retail Value 2004-2007
Table 110 Sun Care Premium Brand Shares 2007
Table 111 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 112 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 113 Forecast Sun Care Premium vs Mass % Analysis 2007-2012