Cosmetics And Toiletries in Slovakia
Euromonitor International's Cosmetics And Toiletries in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 149 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Market records value sales decline
Slovak cosmetics and toiletries recorded slower current value sales growth of 5% in 2008 compared to strong value sales growth of 8% in the previous year. The positive trend of strong and fast growth of the national economy and implicitly growing purchasing power of inhabitants stopped, influenced by overall present economic crisis not only in the C&T industry, in other retail markets as well. Sales stagnation and decline will likely occur in the C&T market in the five-year forecast period as well.
International cosmetics trends grow in importance
Despite slower or stagnant value sales of the industry, the quality and content of the C&T market gets better. Consumers can choose from a wider range of product types compared with what they could find at the beginning of the century, when the C&T market was only developing with the entrance of international producers and drugstore retailers. With stronger effects of globalisation occurring via mass media (TV, international lifestyle magazines translated into Slovak/Czech), people get can get the latest information on cosmetic trends and what is considered “in”, combined with exposure to TV promotion of cosmetics from internationally known celebrities from the music or film industry, who introduce and recruit the use of the product.
Market led by international brands
Toiletries and cosmetics in Slovakia is characterised by international brands, with their domestic counterparts holding a very low value share. Market competition is very strong, causing most retailers to focus on certain product types. As a result, no retailer achieved an outright lead of the cosmetics and toiletries industry as a whole. None of the companies achieved a substantial share of retail value sales and the top five companies together achieved less than half of total sales. The majority of the main providers grew at a similar speed as the whole market, with some of the major brands seeing a decline in share.
Mass retailers characterise main distribution channels
Mass retailers such as supermarkets/hypermarkets and other grocery retailers held the main share in terms of distribution channels, accounting for one half of all cosmetics and toiletries value sales during 2007/2008. The industry share of mass retailers (hypermarkets, supermarkets, discounters) grew on an annual basis over the review period, mainly due to the continuous expansion to smaller cities. The second most important distribution channel was health and beauty retailers dominated by parapharmacies/drugstores and perfumeries. Within this channel, pharmacies increased its offering to include specialised cosmetics and toiletries. Non-store retailing, led by direct selling and characterised by two international entries Avon and Oriflame, grew in popularity and importance amongst consumers thanks to positively perceived marketing promotion.
Value sales will stagnate or decline in the forecast period
Until late in the review period, C&T in Slovakia was perceived as one of the most strongly developing and retail markets. Overall value growth expectations characterising the earlier period have changed and a stagnant or declining mode is expected over the forecast period, caused by economic difficulties in Europe and the US. As a result, numerous job losses and implicit declining purchasing power of consumers will largely influence retail markets, including the C&T industry.
Table of contents
COSMETICS AND TOILETRIES IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market records value sales decline
International cosmetics trends grow in importance
Market led by international brands
Mass retailers characterise main distribution channels
Value sales will stagnate or decline in the forecast period
KEY TRENDS AND DEVELOPMENTS
International brands lead C&T sales
Anti-ageing effects the ultimate 2008 C&T trend
Demographics development in Slovakia
Number of shopping malls grows rapidly
Skin care cosmetics versus medicated skin care products
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
AB KOZMETIKA AS - COSMETICS AND TOILETRIES - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 AB Kozmetika as: Key Facts
Summary 3 AB Kozmetika as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 AB Kozmetika as: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 AB Kozmetika as: Competitive Position 2008
DE MICLéN AS - COSMETICS AND TOILETRIES - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 de Miclén as: Key Facts
Summary 7 de Miclén as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 de Miclén as: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 de Miclén as: Competitive Position 2008
EZO SK PRESOV - COSMETICS AND TOILETRIES - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 EZO sk Presov: Key Facts
Summary 11 EZO sk Presov: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 EZO sk Presov: Competitive Position 2008
PALMA-TUMYS AS - COSMETICS AND TOILETRIES - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Palma-Tumys as: Key Facts
Summary 14 Palma- Tumys as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Palma- Tumys as: Competitive Position 2008
ZENTIVA AS - COSMETICS AND TOILETRIES - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Zentiva as: Key Facts
Summary 17 Zentiva as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Zentiva as: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 Zentiva as: Competitive Position 2008
BABY CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Bath and Shower Products Premium Brand Shares 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Deodorants Premium Brand Shares 2005-2008
Table 41 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 42 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 43 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Hair Care by Subsector: Value 2003-2008
Table 45 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 46 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 47 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 48 Hair Care Company Shares by Retail Value 2004-2008
Table 49 Hair Care Brand Shares by Retail Value 2005-2008
Table 50 Styling Agents Brand Shares by Retail Value 2005-2008
Table 51 Colourants Brand Shares by Retail Value 2005-2008
Table 52 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 53 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 54 Hair Care Premium Brand Shares 2005-2008
Table 55 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 57 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 59 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 60 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 61 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 62 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 63 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 64 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 65 Lip Products Brand Shares by Retail Value 2005-2008
Table 66 Nail Products Brand Shares by Retail Value 2005-2008
Table 67 Colour Cosmetics Premium Brand Shares 2005-2008
Table 68 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 69 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 70 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Electric Shavers by Value 2004-2008
Table 72 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 73 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 75 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 76 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 77 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 78 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 79 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Subsector: Value 2003-2008
Table 94 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 95 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 96 Fragrances Company Shares by Retail Value 2004-2008
Table 97 Fragrances Brand Shares by Retail Value 2005-2008
Table 98 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 101 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 102 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Skin Care by Subsector: Value 2003-2008
Table 104 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 105 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 106 Skin Care Company Shares by Retail Value 2004-2008
Table 107 Skin Care Brand Shares by Retail Value 2005-2008
Table 108 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 109 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 110 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 111 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 112 Skin Care Premium Brand Shares 2005-2008
Table 113 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 114 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 115 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Depilatories by Subsector: Value 2003-2008
Table 117 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 118 Depilatories Company Shares by Retail Value 2004-2008
Table 119 Depilatories Brand Shares by Retail Value 2005-2008
Table 120 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 121 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Sun Care by Subsector: Value 2003-2008
Table 123 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 124 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 125 Sun Care Company Shares by Retail Value 2004-2008
Table 126 Sun Care Brand Shares by Retail Value 2005-2008
Table 127 Sun Care Premium Brand Shares 2005-2008
Table 128 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 129 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013