Cosmetics And Toiletries in Slovenia
Euromonitor International's Cosmetics And Toiletries in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 119 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Ageing trend becoming a key sales driver
The ageing population will represent an increasingly important segment of cosmetics and toiletries users. The ageing female population of 40 years and over in particular will become the segment with the greatest potential. The need for a youthful look will boost anti-ageing products that will not just cover signs of ageing but also prevent them developing. In 2007, most of the anti-ageing products were dealing with wrinkles, although products such as Vitaskin Pharma by Krka Kozmetika also offered a solution for covering dark spots, which are the second most frequent sign of skin ageing after wrinkles. Dove pro-age went even further with a new product line launched that is supposed to prevent signs of ageing occurring.
Strong growth in the market as a whole
The total cosmetics and toiletries market recorded positive growth and an improved performance on the previous year in 2007. The strongest growth in value terms was experienced by sun care and baby care, while hair care saw the strongest decline in retail value. In 2008, most unit prices increased, despite price promotions, although price promotion played a particularly important role in hair care, negatively affecting unit prices, thereby causing hair care value sales to decline, despite positive trends in volume terms.
Private label in a better market position
In cosmetic and toiletries private label is still not as strong as in, for example, disposable paper products, where, in some sectors, it is the leading player, although it is also strengthening its market position here. The private label lines of drugstores such as DM-drogerie markt or Müller are becoming especially important. Both drugstores had the widest portfolio of private label brands and products. The fact that the drugstores accounted for the biggest share of total retail value in cosmetic and toiletries also boosted the importance of the drugstores’ private label lines. Nevertheless, there are some areas where private label is not present, such as hair colourants or fragrances.
Store-based retailing with a near 100% market share
Store-based retailing accounts for almost 100% of overall cosmetics and toiletries’ retail value. After the leading distribution channel of drugstores, the second most important distributional channel is super-/hypermarkets. Super-/hypermarkets accounted for almost one third of retail value in 2007. Organic growth in the super-/hypermarkets channel and the increasing popularity of these store formats resulted in positive growth rates. The super-/hypermarkets of the leading retailers in Slovenia – Mercator, Tuš, Spar and E Leclerc – are particularly important. In non-store retailing direct sales dominates, where Oriflame is the leading player, followed by Avon, which started running some promotional activities on TV and in magazines.
Positive trends expected in the forecast period
Euromonitor International estimates that the Slovenian cosmetics and toiletries market will continue growing in the forecast period. Momentum will be supplied by particularly strong growth rates in sun care, baby care and fragrances. Hair care will see the worst performance, as price promotions will continue to play an important role in this sector.
Table of contents
COSMETICS AND TOILETRIES IN SLOVENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Ageing trend becoming a key sales driver
Strong growth in the market as a whole
Private label in a better market position
Store-based retailing with a near 100% market share
Positive trends expected in the forecast period
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
KOZMETIKA AFRODITA DOO
Strategic Direction
Key Facts
Summary 1 Kozmetika Afrodita doo: Key Facts
Summary 2 Kozmetika Afrodita doo: Operational Indicators
Company Background
ProduCtion
Summary 3 Kozmetika Afrodita doo: Production Statistics 2007
Competitive Positioning
Summary 4 Kozmetika Afrodita doo: Competitive Position 2007
ORBICO DOO
Strategic Direction
Key Facts
Summary 5 Orbico doo: Key Facts
Summary 6 Orbico doo: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
Summary 7 Orbico doo: Competitive Position 2007
ILIRIJA DD
Strategic Direction
Key Facts
Summary 8 Ilirija dd: Key Facts
Summary 9 Ilirija dd: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
Summary 10 Ilirija dd: Competitive Position 2007
EVERET INTERNATIONAL DOO
Strategic Direction
Key Facts
Summary 11 Everet International doo: Key Facts
Summary 12 Everet International doo: Operational Indicators
Company Background
ProduCtion
Competitive Positioning
Summary 13 Everet International doo: Competitive Position 2007
BABY CARE IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Hair Care by Subsector: Value 2002-2007
Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 42 Hair Care Company Shares by Retail Value 2003-2007
Table 43 Hair Care Brand Shares by Retail Value 2004-2007
Table 44 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 45 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Hair Care Premium Brand Shares 2007
Table 47 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 48 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 49 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 51 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 53 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 54 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 55 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 56 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 57 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 59 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 60 Sales of Men's Razors and Blades by Type 2005-2007
Table 61 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 62 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 63 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 64 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 66 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 69 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 70 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 71 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 72 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 73 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 75 Sales of Fragrances by Subsector: Value 2002-2007
Table 76 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 77 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 78 Fragrances Company Shares by Retail Value 2003-2007
Table 79 Fragrances Brand Shares by Retail Value 2004-2007
Table 80 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 81 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 82 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 83 Sales of Skin Care by Subsector: Value 2002-2007
Table 84 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 85 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 86 Skin Care Company Shares by Retail Value 2003-2007
Table 87 Skin Care Brand Shares by Retail Value 2004-2007
Table 88 Skin Care Premium Brand Shares 2007
Table 89 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 91 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 92 Sales of Depilatories by Subsector: Value 2002-2007
Table 93 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 94 Depilatories Company Shares by Retail Value 2003-2007
Table 95 Depilatories Brand Shares by Retail Value 2004-2007
Table 96 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 97 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 98 Sales of Sun Care by Subsector: Value 2002-2007
Table 99 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 100 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 101 Sun Care Company Shares by Retail Value 2003-2007
Table 102 Sun Care Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 104 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 105 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 14 Research Sources