Cosmetics And Toiletries in Slovenia
Euromonitor International's Cosmetics And Toiletries in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 127 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Another year of positive trends
Cosmetics and toiletries recorded another year of positive growth with 5% value growth in 2008. This growth was the result of higher unit prices rather than an actual increase in volume consumption. Slovenian cosmetic and toiletries felt the negative influence of the global financial crisis that started in 2008.
Innovations are important
There were numerous innovations and new product launches in 2008 which helped to keep cosmetics and toiletries growth positive. All the key new product launches were supported by aggressive marketing campaigns, which used television advertisement campaigns to increase loyalty and educate potential consumers about these innovations.
Multinationals lead
The top four companies in 2008 were L'Oréal Slovenija doo, Beiersdorf doo, Procter & Gamble doo and Henkel Slovenija doo. In value terms, all together accounted for 40% of the total Slovenian cosmetics and toiletries. All but Procter & Gamble had leading segment positions. L'Oréal Slovenija doo ranked number one in colour cosmetics, Beiersdorf doo in skin care, baby care and Henkel Slovenija doo in hair care. They have all made high investments in marketing activities and frequent new launches.
Health and beauty retailers have a leading position
The health and beauty distribution channel had the leading share with a 56% value-share in 2008. Cosmetics and toiletries have also had a strong position in super/hypermarkets, where some segments in cosmetics have poor presence such as colour cosmetics. The strongest position among Slovenian health and beauty retailers was taken by Muller, DM-drogerie market and Lepota, Zdravje. Watson Drogerija which has the Rossman brand is popular in other countries of Western Europe but could not compete with these three leading retailers and will exit Slovenia in 2009
Recession is coming
The global economic recession will affect cosmetics and toiletries in 2009. The recession, which is consequence of financial crisis in 2008, will cause a slowdown in the value growth of cosmetics and toiletries. Some positive growth trends of the review period will turn negative in the forecast period in 2009-2013. A good example is colour cosmetics which are expected to record a negative growth rate since colour cosmetics are not enjoying the same popularity as for example in other ex-Yugoslavian countries. More interesting is that premium cosmetic and toiletries will be less likely to lose their loyal consumers, while standard brands will be most affected by the recession. These trends could be an opportunity for private label products to strengthen their position.
Table of contents
COSMETICS AND TOILETRIES IN SLOVENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another year of positive trends
Innovations are important
Multinationals lead
Health and beauty retailers have a leading position
Recession is coming
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 47 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Hair Care Premium Brand Shares 2005-2008
Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 57 Colour Cosmetics Premium Brand Shares 2005-2008
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Retail Sales of Electric Shavers 2004-2008
Table 62 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 64 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 65 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 66 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 67 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Retail Sales of Manual Toothbrushes by Type: % Analysis 2004-2009
Table 71 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 72 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 73 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 74 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 75 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 76 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 77 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Segment Data
Table 82 Retail Sales of Fragrances by Concentration 2004-2009
Table 83 Sales of Fragrances by Subsector: Value 2003-2008
Table 84 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 85 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 86 Fragrances Company Shares by Retail Value 2004-2008
Table 87 Fragrances Brand Shares by Retail Value 2005-2008
Table 88 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 89 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 90 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91 Sales of Skin Care by Subsector: Value 2003-2008
Table 92 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 93 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 94 Skin Care Company Shares by Retail Value 2004-2008
Table 95 Skin Care Brand Shares by Retail Value 2005-2008
Table 96 Skin Care Premium Brand Shares 2005-2008
Table 97 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 98 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 99 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN SLOVENIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 100 Sales of Depilatories by Subsector: Value 2003-2008
Table 101 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 102 Depilatories Company Shares by Retail Value 2004-2008
Table 103 Depilatories Brand Shares by Retail Value 2005-2008
Table 104 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 105 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 106 Sales of Sun Care by Subsector: Value 2003-2008
Table 107 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 108 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 109 Sun Care Company Shares by Retail Value 2004-2008
Table 110 Sun Care Brand Shares by Retail Value 2005-2008
Table 111 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 112 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 113 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013
KOZMETIKA AFRODITA DOO
Strategic Direction
Key Facts
Summary 2 Kozmetika Afodita doo: Key Facts
Summary 3 Kozmetika Afrodita doo: Operational Indicators
Company Background
PRODUCTION
Competitive Positioning
Summary 4 Kozmetika Afrodita doo: Competitive Position 2008
ORBICO DOO
Strategic Direction
Key Facts
Summary 5 Orbico doo: Key Facts
Summary 6 Orbico doo: Operational Indicators
Company Background
Prodution
Competitive Positioning
Summary 7 Orbico doo: Competitive Position 2008
ILIRIJA DD
Strategic Direction
Key Facts
Summary 8 Ilirija dd: Key Facts
Summary 9 Ilirija dd: Operational Indicators
Company Background
PRODUCTION
Summary 10 Ilirija dd: Production Statistics 2007
Competitive Positioning
Summary 11 Ilirja dd: Competitive Position 2008
EVERET INTERNATIONAL DOO
Strategic Direction
Key Facts
Summary 12 Everet International doo: Key Facts
Summary 13 Everet International doo: Operational Indicators
Company Background
PRODUCTION
Competitive Positioning
Summary 14 Everet International doo: Competitive Position 2007