Cosmetics And Toiletries in South Africa
Euromonitor International's Cosmetics And Toiletries in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 113 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Emerging black middle class drives growth
The emerging black middle class served to stimulate the growth of many products within the cosmetics and toiletries market in South Africa in 2006. This is a large, previously untapped consumer segment, who are increasingly educated regarding the types of products on offer, and the benefit of their use, particularly those specifically developed for ethnic South Africans. While this consumer group uses the same products popular to their middle-income group, there are areas that cater specifically to their needs, such as hair care. Innovation and product launches see many brand extensions into the ethnic hair care niche as manufacturers increase their respective shares. Skin care, fragrances and deodorants are also areas seeing growth as a result of this growing consumer base.
Male consumers stimulate growth due to increasing awareness of product benefits
Along with the global trend towards the “metrosexual” male, as well as the increased focus on male singing and acting stars who support the “bling” lifestyle associated with excess, indulgence and pampering that appeals to so many consumers, so a growing number of South African males are becoming increasingly aware of the availability of cosmetics and toiletries developed specifically for them. Skin care, bath and shower products, deodorants and fragrances are all areas in which innovation and the availability of an increased number of products stimulated sales in 2006.
Leading manufacturers extend brands into complimentary areas
South Africa’s leading manufacturers within the cosmetics and toiletries market have capitalised on their leading brands by extending them into other, complimentary areas. These leading brands are already loved and trusted by the South African population, and by extending the brand range manufacturers ensure that they gain a foothold elsewhere in the market. Leading brands within skin and body care are extending into male-specific products, for example. Similarly, brands that are strong in areas such as bath and shower products are extending into deodorants.
South Africa sees move towards products with added benefits
Continued innovation within the cosmetics and toiletries market, has seen a growing trend towards products with additional benefits other than their basic function. Skin care, both facial and body, is an area that has seen much of this activity. Benefits range from anti-ageing, anti-cellulite, skin cell renewal and even self tanning ingredients. Colour cosmetics, and facial make-up in particular, is another area in which this trend has taken a strong hold in South Africa in 2006.
Increased interest in products with SPF features
With increased awareness of the dangers of over-exposure to the harsh environmental elements, as well as the damage that the sun can do to the skin, many of the new products launched in 2006 included SPF features as standard. Skin care and colour cosmetics are the areas of the cosmetics and toiletries market where this trend is most prominent, although there was also some innovation in hair care in this regard. This had an adverse impact on the potential for growth in the sun care environment, although this was to some extent offset by new product developments in sun care.
Favourable forecast period performance expected
An improved economic environment and a wider consumer base will drive sales of cosmetics and toiletries during the forecast period. Skin care, baby care and depilatories look set to be the most dynamic sectors in constant value terms, with increased sales of premium products and the launch of more innovative products playing a major part in their development.
Table of contents
COSMETICS AND TOILETRIES IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Emerging black middle class drives growth
Male consumers stimulate growth due to increasing awareness of product benefits
Leading manufacturers extend brands into complimentary areas
South Africa sees move towards products with added benefits
Increased interest in products with SPF features
Favourable forecast period performance expected
KEY TRENDS AND DEVELOPMENTS
Current South African population mix boosts growth of related sectors in 2006
Retail distribution spreads into rural South African areas in 2006
Economic climate results in price increases of premium imported products in 2006
Consumer demand ensures increasing number of new product launches in 2006
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH AFRICA
ADCOCK INGRAM LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Adcock Ingram (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
AMKA PRODUCTS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amka Products (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DESIGNER GROUP HOLDINGS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Designer Group Holdings (Pty) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INDIGO COSMETICS - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Indigo Cosmetics (Pty) Ltd: Key Facts
Summary 5 Indigo Cosmetics (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
BABY CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Hair Care by Subsector: Value 2001-2006
Table 33 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 34 Hair Care Company Shares by Retail Value 2002-2006
Table 35 Hair Care Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 37 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 38 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 39 Hair Care Premium Brand Rankings 2006
Table 40 Styling Agents by Type 2004-2006
Table 41 Styling Agents Brand Shares by Retail Value 2003-2006
Table 42 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 43 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 45 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 46 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 47 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 48 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 49 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 50 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 51 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 53 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 54 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 55 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 57 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 59 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 60 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 62 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 63 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 64 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 65 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 66 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Fragrances by Subsector: Value 2001-2006
Table 70 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 71 Fragrances Company Shares by Retail Value 2002-2006
Table 72 Fragrances Brand Shares by Retail Value 2003-2006
Table 73 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 74 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Sales of Skin Care by Subsector: Value 2001-2006
Table 76 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 77 Sales of Facial Care by Subsector: Value 2001-2006
Table 78 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 79 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 81 Sales of Body Care by Subsector: Value 2001-2006
Table 82 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 83 Skin Care Company Shares by Retail Value 2002-2006
Table 84 Skin Care Brand Shares by Retail Value 2003-2006
Table 85 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 86 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 87 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 89 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 93 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 94 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Depilatories by Subsector: Value 2001-2006
Table 96 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 97 Depilatories Company Shares by Retail Value 2002-2006
Table 98 Depilatories Brand Shares by Retail Value 2003-2006
Table 99 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 100 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Sun Care by Subsector: Value 2001-2006
Table 102 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 103 Sun Care Company Shares by Retail Value 2002-2006
Table 104 Sun Care Brand Shares by Retail Value 2003-2006
Table 105 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 107 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 108 Sun Care Premium Brand Rankings 2006