Cosmetics And Toiletries in South Africa
Euromonitor International's Cosmetics And Toiletries in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 141 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries continue to experience strong growth
Cosmetics and toiletries experienced strong value growth in South Africa in 2008. Whilst the current economic climate resulted in decreased disposable incomes, rising prices contributed strongly to the significant value growth experienced during the year. Innovation and new product launches also continued to stimulate consumer interest in the market.
Rising commodity prices drive up unit prices
In line with global commodity price increases, South Africa experienced dramatic increases in the price of food, fuel and electricity in 2008. Inflation reached an all time high, and many consumers consequently switched to cheaper product variants from the leading manufacturers. Due to higher ingredient, production and transportation costs, manufacturers had to increase unit prices substantially, in order to cover their overheads. Similarly, rising living costs resulted in consumers cutting back on luxuries and only purchasing necessities.
Global giants continue to dominate cosmetics and toiletries
Despite the increasing presence of local companies within South African cosmetics and toiletries, the market is dominated by global giants, headed by Unilever and L’Oréal. Unilever’s leading deodorant brands Shield and Axe ensure that the company is first within deodorants and men’s grooming products. The company also leads in skin care, and is prominent in bath and shower products and hair care. L’Oréal leads hair care and has a strong presence in colour cosmetics, fragrances and skin care.
Increased distribution contributes to growth in 2008
As supermarkets penetrate into rural and township areas, so the distribution reach of cosmetics and toiletries grows. As South Africans lead increasingly busy lives and are increasingly pressed for time, there has been growth in sales through convenience stores, due to their longer opening hours.
Growth set to slow over the forecast period
Whilst South African cosmetics and toiletries will continue to see value growth, it will be much slower than during the review period. The global downturn will hamper sales in the early part of the forecast period, and consumers who have downtraded to cheaper cosmetics and toiletries may not necessarily return to more expensive products when the economy recovers.
Table of contents
COSMETICS AND TOILETRIES IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries continue to experience strong growth
Rising commodity prices drive up unit prices
Global giants continue to dominate cosmetics and toiletries
Increased distribution contributes to growth in 2008
Growth set to slow over the forecast period
KEY TRENDS AND DEVELOPMENTS
Rising costs dampen consumer spending
Electricity crises compounds current economic situation
South Africans seek products that provide both added value and value for money
Natural ingredients on the up
Packaging innovation keeps consumers interested
South African cosmetics and toiletries sales dominated by global giants
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH AFRICA
ADCOCK INGRAM LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Adcock Ingram (Pty) Ltd: Key Facts
Summary 2 Adcock Ingram (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Adcock Ingram (Pty) Ltd: Competitive Position 2008
AMKA PRODUCTS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Amka Products (Pty) Ltd: Key Facts
Summary 5 Amka Products (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Amka Products (Pty) Ltd: Competitive Position 2008
DESIGNER GROUP HOLDINGS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Designer Group (Pty) Ltd: Key Facts
Summary 8 Designer Group (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Designer Group (Pty) Ltd: Competitive Position 2008
INCOLABS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Incolabs (Pty) Ltd: Key Facts
Summary 11 Incolabs (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Incolabs (Pty) Ltd: Competitive Position 2008
INDIGO COSMETICS - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Indigo Cosmetics (Pty) Ltd: Key Facts
Summary 14 Indigo Cosmetics (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Indigo Cosmetics (Pty) Ltd: Competitive Position 2007
BABY CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 21 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 28 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 29 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2003-2008
Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 36 Deodorants Company Shares by Retail Value 2004-2008
Table 37 Deodorants Brand Shares by Retail Value 2005-2008
Table 38 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Hair Care by Subsector: Value 2003-2008
Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 45 Hair Care Company Shares by Retail Value 2004-2008
Table 46 Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Styling Agents Brand Shares by Retail Value 2005-2008
Table 48 Colourants Brand Shares by Retail Value 2005-2008
Table 49 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 50 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 51 Hair Care Premium Brand Shares 2005-2008
Table 52 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 54 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 58 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 59 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 60 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 61 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 62 Lip Products Brand Shares by Retail Value 2005-2008
Table 63 Nail Products Brand Shares by Retail Value 2005-2008
Table 64 Colour Cosmetics Premium Brand Shares 2005-2008
Table 65 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 66 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 67 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 69 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 70 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 71 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 72 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 73 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 74 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 75 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 77 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 78 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 79 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 81 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 82 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 83 Toothpaste Brand Shares by Retail Value 2005-2008
Table 84 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 85 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 86 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 87 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 88 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Fragrances by Subsector: Value 2003-2008
Table 90 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 91 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 92 Fragrances Company Shares by Retail Value 2004-2008
Table 93 Fragrances Brand Shares by Retail Value 2005-2008
Table 94 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 95 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 97 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 98 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Skin Care by Subsector: Value 2003-2008
Table 100 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 101 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 102 Skin Care Company Shares by Retail Value 2004-2008
Table 103 Skin Care Brand Shares by Retail Value 2005-2008
Table 104 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 105 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 106 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 107 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 108 Skin Care Premium Brand Shares 2005-2008
Table 109 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 110 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 111 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Sales of Depilatories by Subsector: Value 2003-2008
Table 113 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 114 Depilatories Company Shares by Retail Value 2004-2008
Table 115 Depilatories Brand Shares by Retail Value 2005-2008
Table 116 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 117 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Sales of Sun Care by Subsector: Value 2003-2008
Table 119 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 120 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 121 Sun Care Company Shares by Retail Value 2004-2008
Table 122 Sun Care Brand Shares by Retail Value 2005-2008
Table 123 Sun Care Premium Brand Shares 2005-2008
Table 124 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 125 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 126 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013