Cosmetics And Toiletries in South Korea
Euromonitor International's Cosmetics And Toiletries in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 123 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Steady growth as players and consumers seek out added value
Cosmetics and toiletries achieved a steady but unspectacular current value growth in 2006 over the previous year. There is encroaching maturity in many areas, notably skin care, hair care and colour cosmetics, with attendant strong price competition. A long-term poor economic performance for the country also constrained growth. Despite these negative factors, however, players sought to add value and consumers largely responded. Value-added trends in 2006 included the growing importance of skin whitening products and increasing demand for cosmeceuticals. Perhaps most significantly, concern over the impact of chemicals boosted sales of naturally-positioned cosmetics and toiletries and products for sensitive skin and skin allergies.
Growing emphasis on grooming sees growth for niches
The most successful areas of cosmetics and toiletries in 2006 were generally those focused on grooming. This resulted in good growth for niche product areas that had been viewed as largely unnecessary at the start of the review period. Depilatories, men’s grooming products and deodorants consequently saw the most dynamic growth in 2006 over the previous year. Consumers are increasingly concerned with maintaining a professional and pleasing appearance, linking this to both social and career success.
Strong domestic leaders successfully fight off multinational challenge
The top three players in cosmetics and toiletries in 2005 were domestic, with AmorePacific, LG and Aekyung leading sales. These players benefited from impressive innovation during the review period, particularly focusing on products inspired by traditional Korean medicine, with its emphasis on natural herbs and longstanding remedies. They also benefited from strong advertising and from considerable consumer trust. Many believe that these domestic players produce products that are better suited to Korean skin than those of multinationals, with the latter players consequently struggling to gain share in many product areas.
Wide distribution still led by direct sales
Direct sales remained the main sales channel for cosmetics and toiletries in 2006 and indeed gained share slightly over the previous year. Many of the leading players operate direct sales networks, including leader AmorePacific. This channel also gained share in 2006 due to the growing popularity of internet purchases. The internet is particularly popular with consumers wanting to buy premium cosmetics and toiletries at lower prices.
Strong constant value growth for forecast period with growing sophistication
The forecast period is expected to see stronger constant value growth than during the review period. This will occur due largely due to domestic players continued focus on adding value. Cosmetics and toiletries based on traditional Korean medicine are expected to become hugely popular during the forecast period, as are products for atopic/allergic skin. More consumers are expected to focus on grooming during the forecast period, particularly men, with this resulting in dynamic growth for deodorants and men’s grooming products.
Table of contents
COSMETICS AND TOILETRIES IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Steady growth as players and consumers seek out added value
Growing emphasis on grooming sees growth for niches
Strong domestic leaders successfully fight off multinational challenge
Wide distribution still led by direct sales
Strong constant value growth for forecast period with growing sophistication
KEY TRENDS AND DEVELOPMENTS
Growing income disparity with strong demand for premium products
Increasing focus on grooming shapes growth
Sick House Syndrome raises concerns over chemicals
Domestic players benefit from innovation and strong consumer trust
Growth for brand shops dips once more
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH KOREA
AEKYUNG INDUSTRIAL CO LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aekyung Industrial Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Aekyung Industrial Co Ltd: Competitive Position 2006
AMOREPACIFIC CORP - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 AmorePacific Corp: Key Facts
Summary 4 AmorePacific Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 AmorePacific Corp: Competitive Position 2006
BORYUNG MEDIENCE CO LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Boryung Medience Co Ltd: Key Facts
Summary 7 Boryung Medience Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Boryung Medience Co Ltd: Competitive Position 2006
LG HOUSEHOLD & HEALTH CARE LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 LG Household & Health Care Ltd: Key Facts
Summary 10 LG Household & Health Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 LG Household & Health Care Ltd: Competitive Position 2006
SOMANG COSMETICS CO LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Somang Cosmetics Co Ltd: Key Facts
Summary 13 Somang Cosmetics Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Somang Cosmetics Co Ltd: Competitive Position 2006
BABY CARE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 24 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 32 Deodorants Premium Brand Rankings 2006
HAIR CARE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Hair Care by Subsector: Value 2001-2006
Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 35 Hair Care Company Shares by Retail Value 2002-2006
Table 36 Hair Care Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 39 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 40 Hair Care Premium Brand Rankings 2006
Table 41 Styling Agents by Type 2003-2006
Table 42 Styling Agents Brand Shares by Retail Value 2003-2006
Table 43 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 44 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 60 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 61 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 63 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 66 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 67 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Fragrances by Subsector: Value 2001-2006
Table 71 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 72 Fragrances Company Shares by Retail Value 2002-2006
Table 73 Fragrances Brand Shares by Retail Value 2003-2006
Table 74 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 75 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Skin Care by Subsector: Value 2001-2006
Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 78 Sales of Facial Care by Subsector: Value 2001-2006
Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 82 Sales of Body Care by Subsector: Value 2001-2006
Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 84 Skin Care Company Shares by Retail Value 2002-2006
Table 85 Skin Care Brand Shares by Retail Value 2003-2006
Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 94 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 95 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Depilatories by Subsector: Value 2001-2006
Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 98 Depilatories Company Shares by Retail Value 2002-2006
Table 99 Depilatories Brand Shares by Retail Value 2003-2006
Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Sun Care by Subsector: Value 2001-2006
Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 104 Sun Care Company Shares by Retail Value 2002-2006
Table 105 Sun Care Brand Shares by Retail Value 2003-2006
Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 108 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 109 Sun Care Premium Brand Rankings 2006