Cosmetics And Toiletries in Spain
Euromonitor International's Cosmetics And Toiletries in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 162 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Healthy Performance in 2006
Cosmetics and toiletries registered healthy growth in value terms in 2006, although the market experienced a slight drop-off in performance on the previous year. Sales were bolstered in large part by continued investment in product innovations and developments featuring a high degree of multifunctionality and value-added properties, as manufacturers continued to respond to growing demand from increasingly sophisticated consumers.
Economic and Demographic Factors Underpin Growth
Several economic and demographic factors have played important roles in the growth of the sector in recent years. On the economic front, Spain's positive macroeconomic position, including strong GDP growth, healthy employment creation, and convergence of per capita income with the EU average, favours greater spending in the category, particularly at the premium end. Similarly, the continuing increase of female labour force participation rates in Spain – leading in many cases to double income households with greater disposable income – continues to have a positive impact on spending, particularly on high value-added offerings. On the demographic front, the rising tide of immigration into Spain is bolstering sales at the mass end of the price spectrum, particularly private label.
Males Continue to Be Coveted Niche
Changing attitudes and habits among male consumers in Spain regarding their personal hygiene, grooming and physical appearance, as well as changing purchasing habits among men, have helped drive sales of cosmetics and toiletries products in recent years. Manufacturers continue to respond to this growing niche by launching a plethora of new products targeted at the "metrosexual" man, often incorporating value-added features to cater to the needs of the more sophisticated, demanding and increasingly unabashed male consumer. Although traditional categories like razors and blades continue to be the most purchased products, a growing number of men are beginning to experiment with other, less traditional cosmetics and toiletries products, such as facial cleansers, as well as face and body creams specifically targeted at male consumers.
L'Oréal Remains Overwhelming Leader
L'Oréal retained its firm lead in the Spanish cosmetics and toiletries market in 2006, and saw its lead over its nearest competitors increase gradually over the review period. The company owes its strong position to its leading position in the skin care, sun care, hair care and colour cosmetics sectors, as well as its strong second position in the important fragrances sector.
Supermarkets/Hypermarkets Remain Favoured Distribution Channel
Supermarkets/hypermarkets maintained their lead in retail distribution of cosmetics and toiletries, and continue gradually to take market share from pharmacies and drugstores. This trend is due in large part to the steady growth in hours worked per week by the typical Spanish worker, forcing many consumers to concentrate their shopping on one day per week. This shift has tended to favour shopping at supermarkets/hypermarkets, due to their convenience and wider selection of products.
Forecast Points to Approaching Maturity
The cosmetics and toiletries market is expected to experience moderate growth between 2006 and 2011, as the market shows signs of rapidly approaching maturity. Value sales of fragrances and baby care products are expected to decrease slightly over the forecast period, while sales of deodorants are expected to remain flat. Bucking this trend, colour cosmetics, skin care and bath and shower products are expected to experience healthy growth rates over the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy Performance in 2006
Economic and Demographic Factors Underpin Growth
Males Continue to Be Coveted Niche
L'Oréal Remains Overwhelming Leader
Supermarkets/Hypermarkets Remain Favoured Distribution Channel
Forecast Points to Approaching Maturity
KEY TRENDS AND DEVELOPMENTS
Hyper-segmentation of the Customer Base
In Search of the Fountain of Youth
Economic and Demographic Trends Leading to Increasing Polarisation
Product Development Shaped by Increasingly Demanding Consumers
Professional Care Migrates to the Home
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - SPAIN
BDF NIVEA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 BDF Nivea SA: Key Facts
Summary 2 BDF Nivea SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 BDF Nivea SA: Competitive Position 2006
COLGATE-PALMOLIVE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Colgate-Palmolive España SA: Key Facts
Summary 5 Colgate-Palmolive España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Colgate-Palmolive España SA: Competitive Position 2006
COTYASTOR SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Cotyastor SA: Key Facts
Summary 8 Cotyastor SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Cotyastor SA: Competitive Position 2006
GRUPO GILLETTE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Gillette Española SA: Key Facts
Summary 11 Gillette Española SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Gillette Española SA: Competitive Position 2006
HENKEL IBéRICA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Henkel Ibérica SA: Key Facts
Summary 14 Henkel Ibérica SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Henkel Ibérica SA: Competitive Position 2006
JOHNSON & JOHNSON SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Johnson & Johnson SA: Key Facts
Summary 17 Johnson & Johnson SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Johnson & Johnson SA: Competitive Position 2006
L'ORéAL HISPANIA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 L'Oréal Hispania SA: Key Facts
Summary 20 L'Oréal Hispania SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 L'Oréal Hispania SA: Competitive Position 2006
PROCTER & GAMBLE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Procter & Gamble España SA: Key Facts
Summary 23 Procter & Gamble España SA: Operational Indicators 2003/2004-2005/2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 24 Procter & Gamble España SA: Competitive Position 2006
PUIG BEAUTY & FASHION GROUP SL - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Puig Beauty & Fashion Group SL: Key Facts
Summary 26 Puig Beauty & Fashion Group SL: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Puig Beauty & Fashion Group SL: Competitive Position 2006
UNILEVER ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Unilever España SA: Key Facts
Summary 29 Unilever España SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 30 Unilever España SA: Competitive Position 2006
BABY CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium vs Mass % Analysis 2001-2006
Table 18 Baby Skin Care Brand Shares by Retail Value 2003-2006
Table 19 Baby Sun Care Brand Shares by Retail Value 2003-2006
BATH AND SHOWER PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 21 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 22 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 23 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 24 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 25 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 26 Bath and Shower Products Premium vs Mass % Analysis 2001-2006
Table 27 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Deodorants by Subsector: Value 2001-2006
Table 29 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 30 Deodorants Company Shares by Retail Value 2002-2006
Table 31 Deodorants Brand Shares by Retail Value 2003-2006
Table 32 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 33 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 34 Deodorants Premium vs Mass % Analysis 2001-2006
Table 35 Deodorants Premium Brand Rankings 2006
HAIR CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Sales of Hair Care by Subsector: Value 2001-2006
Table 37 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 38 Hair Care Company Shares by Retail Value 2002-2006
Table 39 Hair Care Brand Shares by Retail Value 2003-2006
Table 40 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 41 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 42 Hair Care Premium vs Mass % Analysis 2001-2006
Table 43 Hair Care Premium Brand Rankings 2006
Table 44 Retail Sales of Styling Agents by Type 2001-2006
Table 45 Styling Agents Brand Shares by Retail Value 2003-2006
Table 46 Colourants Brand Shares by Retail Value 2003-2006
Table 47 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 48 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 49 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 51 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 52 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 53 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 55 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 56 Colour Cosmetics Premium vs Mass % Analysis 2001-2006
Table 57 Colour Cosmetics Premium Brand Rankings 2006
Table 58 Facial Make-up Brand Shares by Retail Value 2003-2006
Table 59 Eye Make-up Brand Shares by Retail Value 2003-2006
Table 60 Lip Products Brand Shares by Retail Value 2003-2006
Table 61 Nail Products Brand Shares by Retail Value 2003-2006
MEN'S GROOMING PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
SECTOR DATA
Table 62 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 64 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 65 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 66 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 67 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
Table 68 Men's Razors and Blades Brand Shares by Retail Value 2003-2006
ORAL HYGIENE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 70 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 71 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 72 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 73 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 74 Retail Sales of Toothpaste by Type: % Analysis 2001-2006
Table 75 Toothpaste Brand Shares by Retail Value 2003-2006
Table 76 Retail Sales of Manual Toothbrushes by Type: % Analysis 2001-2006
Table 77 Mouthwash/Dental Rinses Brand Shares by Retail Value 2003-2006
Table 78 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 79 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 80 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 81 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 82 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 83 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Fragrances by Subsector: Value 2001-2006
Table 85 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 86 Fragrances Company Shares by Retail Value 2002-2006
Table 87 Fragrances Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 89 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 90 Men's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 91 Women's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 92 Retail Sales of Fragrances by Concentration: % Analysis 2001-2006
SKIN CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Skin Care by Subsector: Value 2001-2006
Table 94 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 95 Sales of Facial Care by Subsector: Value 2001-2006
Table 96 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 97 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 98 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 99 Sales of Body Care by Subsector: Value 2001-2006
Table 100 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 101 Skin Care Company Shares by Retail Value 2002-2006
Table 102 Skin Care Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 104 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 105 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 106 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 107 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 108 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 109 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 111 Skin Care Premium vs Mass % Analysis 2001-2006
Table 112 Skin Care Premium Brand Rankings 2006
Table 113 Facial Moisturisers Brand Shares by Retail Value 2003-2006
Table 114 Nourishers/Anti-agers Brand Shares by Retail Value 2003-2006
Table 115 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2003-2006
Table 116 General Purpose Body Care Brand Shares by Retail Value 2003-2006
DEPILATORIES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2001-2006
Table 118 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 119 Depilatories Company Shares by Retail Value 2002-2006
Table 120 Depilatories Brand Shares by Retail Value 2003-2006
Table 121 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Care by Subsector: Value 2001-2006
Table 124 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 125 Sun Care Company Shares by Retail Value 2002-2006
Table 126 Sun Care Brand Shares by Retail Value 2003-2006
Table 127 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 128 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 129 Sun Care Premium vs Mass % Analysis 2001-2006
Table 130 Sun Care Premium Brand Rankings 2006
Table 131 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006
Table 132 Retail Sales of Sun Protection by Format: % Analysis 2001-2006