Cosmetics And Toiletries in Switzerland
Euromonitor International's Cosmetics And Toiletries in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 128 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries saw positive performance in 2007
Although mature and highly saturated, the Swiss cosmetics and toiletries market recorded growth in 2007. This growth was driven by new product development, which was strongly supported by advertising campaigns. Smaller product types, such as depilatories, sun care and men’s grooming products saw the best performances. In 2007, only baby care did not achieve growth due to declining birth rates. However, manufacturers tried to counteract this by encouraging adults to buy baby care products for their own use. The growth of cosmetics and toiletries was also underpinned by economic upturn in Switzerland, which encouraged Swiss consumers to spend more on higher quality products.
New product developments drive sales
The cosmetics and toiletries market has a fast moving range so new product developments are crucial for all players. Most new product launches are replaced by new and improved alternatives within a year, however. As well as fashion trends, which strongly influence most cosmetics and toiletries, the key themes regarding new product launches at the end of the review period were specialisation and segmentation. Furthermore, manufacturers tried to meet the demand of every possible consumer group (young, old, men etc) and to solve every specific problem. The growing interest among Swiss men in grooming and cosmetics and toiletries was very important, as male consumers drove growth in almost every niche.
Large multinationals lead the Swiss cosmetics and toiletries market
Large multinationals dominate the Swiss cosmetics and toiletries market. These large players lead primarily because they have sufficient resources to invest in research and development of new products and support them with major advertising campaigns. Private label products also play an important role in the Swiss cosmetics and toiletries market, benefiting from greater choice and higher quality. Niches where private label products did not play such a significant role were colour cosmetics, fragrances and skin care. As the Swiss cosmetics and toiletries market is very mature, there are limited opportunities for domestic companies to enter or gain greater shares, as large multinationals are more reactive to trends in launching innovative products, while private label products meet demand for low priced offerings.
Supermarkets/hypermarkets increased distribution share
The main distributional channels for sales of cosmetics and toiletries in Switzerland are supermarkets/ hypermarkets, department stores, discounters and pharmacies/drugstores. Pharmacies/drugstores and department stores lost some shares to supermarkets/hypermarkets, which gained share due to greater convenience and an increasing cosmetics and toiletries offer. Most premium ranges, previously only found in specialist channels and department stores, are now also available through supermarkets/hypermarkets, and sold at competitive prices. Non-store retailing is less important for cosmetics and toiletries, but still saw an increase in shares in 2007 due to rising Internet sales, due to this channel’s convenience. Direct sales play a minor role, with their best performance in skin care and partly in colour cosmetics. Direct sales gained some share due to growing confidence in the quality of such products, and the convenience offered.
Bright future for cosmetics and toiletries
The cosmetics and toiletries market is expected to see positive development over the forecast period, driven by continued consumer concern with beauty and personal appearance. As over the review period, sales will be underpinned by new product developments, strongly supported by advertising campaigns, which will shorten product lifecycles even more. Key themes will remain anti-ageing, firming, wellness, product specialisation, and segmentation, with an increasing number of products for specific skin and hair types, age groups, or specifically for men or products. Men will remain the focus of manufacturers, as they offer high growth potential.
Table of contents
COSMETICS AND TOILETRIES IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries saw positive performance in 2007
New product developments drive sales
Large multinationals lead the Swiss cosmetics and toiletries market
Supermarkets/hypermarkets increased distribution share
Bright future for cosmetics and toiletries
KEY TRENDS AND DEVELOPMENTS
Ageing population strongly impacts sales of cosmetics and toiletries
Hectic lifestyles in Switzerland
Economic upturn stimulated sales
Large multinationals dominate the Swiss cosmetics and toiletries market
Men show greatest potential
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
DOETSCH GRETHER & CIE AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Doetsch Grether AG: Key Facts
Summary 3 Doetsch Grether AG :Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Doetsch Grether AG: Competitive Position 2007
MIBELLE AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mibelle AG Cosmetics: Key Facts
Summary 6 Mibelle AG Cosmetics: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Mibelle AG Cosmetics: Competitive Position 2007
SPIRIG PHARMA AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Spirig Pharma AG: Key Facts
Summary 9 Spirig Pharma AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Spirig Pharma AG: Competitive Position 2007
TRISA AG - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Trisa AG: Key Facts
Summary 12 Trisa AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Trisa AG: Competitive Position 2007
WIDMER AG, LOUIS - COSMETICS AND TOILETRIES - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Louis Widmer AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Louis Widmer AG: Competitive Position 2007
BABY CARE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Retail Sales of Styling Agents by Type 2003-2007
Table 43 Sales of Hair Care by Subsector: Value 2002-2007
Table 44 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 45 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 46 Hair Care Company Shares by Retail Value 2003-2007
Table 47 Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Styling Agents Brand Shares by Retail Value 2004-2007
Table 49 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 50 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 51 Hair Care Premium Brand Shares 2007
Table 52 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 54 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 58 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 59 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 60 Colour Cosmetics Premium Brand Shares 2007
Table 61 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 62 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 63 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 66 Sales of Men's Razors and Blades by Type 2005-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Retail Sales of Toothpaste by Type: % Analysis 2004-2007
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2002-2007
Table 106 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 107 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 108 Sun Care Company Shares by Retail Value 2003-2007
Table 109 Sun Care Brand Shares by Retail Value 2004-2007
Table 110 Sun Care Premium Brand Shares 2007
Table 111 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 112 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 113 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012