Cosmetics And Toiletries in Taiwan
Euromonitor International's Cosmetics And Toiletries in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 130 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries sales unaffected by lacklustre economy
Taiwan’s economy saw a sluggish 2006 due to an unstable political situation and high levels of bad credit card debts. However, there was still growth in the retail sales of cosmetics and toiletries, largely due to the plethora of information on cosmetics and toiletries available in the media. Television programmes offered beauty tips and product reviews, celebrities set trends with their images and endorsements and men’s magazines grew in number and circulation, which helped to fuel the consumption of such products.
Sun care boosted by fashion for fair skin
Sun care led retail value growth in 2006, as women increasingly prefer fair skin tones. Dynamic growth was driven by consumers using sun protection to maintain fair skin and becoming increasingly aware of the harmful effects of the sun’s UV rays. Sun care manufacturers recognised this growing demand and developed sun protection enhanced with anti-aging formulas. Other major cosmetics and toiletries manufacturers, especially those in skin care, also responded with whitening variants, with these particularly prominent in face masks, toners and facial moisturisers. It is believed that a fair complexion makes a person look younger, particularly with hydrated and healthy-looking skin.
Mass cosmetics brands appeal to consumers
Mass cosmetics brands have a greater appeal to consumers than premium brands. Growth in overall cosmetics and toiletries was mainly driven during the review period by increased distribution via mass channels and new product launches of mass brands. Following the success of mass brands in pharmacies/drugstores, premium brands such as Elea Cosmetics’ Elizabeth Arden and Palmer’s are expected to enter via these mass channels in the near future.
Sales via department stores affected by credit card crisis
Department stores is the leading distribution channel in cosmetics and toiletries. However, sales via department stores declined in 2006 due to the negative impact of credit card debt. Consumers cut back on their credit card purchases and, as a result, distribution channels that accept credit card payments were affected, including department stores and direct sales. On the other hand, frequent promotions and price discounts saw the share of pharmacies/drugstores increase. Consumers often prefer to shop at pharmacies/drugstores, where they are less likely to be pestered by sales assistants. In addition, these channels often offer a wider range of cosmetics and toiletries.
Product development using natural ingredients
Consumers became more knowledgeable and conscious about their health during the review period, thanks to television programmes. They are increasingly concerned with the chemical compositions in cosmetics and toiletries, especially since banned substances were found in SK-II products in China towards the end of the review period. Products with natural ingredients are perceived as environmentally-friendly, pure, gentle and effective. Hence, many cosmetics and toiletries manufacturers are developing natural variants.
Strong growth forecast, powered by high value categories
Sales of cosmetics and toiletries are expected to post impressive growth over the forecast period, with high value gains in the core categories of skin care, hair care and colour cosmetics. Men’s grooming products and sun care are expected to see particularly dynamic growth, although this belies more modest increment in actual terms.
Table of contents
COSMETICS AND TOILETRIES IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries sales unaffected by lacklustre economy
Sun care boosted by fashion for fair skin
Mass cosmetics brands appeal to consumers
Sales via department stores affected by credit card crisis
Product development using natural ingredients
Strong growth forecast, powered by high value categories
KEY TRENDS AND DEVELOPMENTS
TV beauty programmes educate and promote growth
Credit card debt constrains demand
Private label benefits from lower prices
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - TAIWAN
CHINA CHEMICAL & PHARMACEUTICAL CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 China Chemical & Pharmaceutical Co Ltd: Key Facts
Summary 2 China Chemical & Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 China Chemical & Pharmaceutical Co Ltd: Competitive Position 2006
KELTI GROUP - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Kelti Group: Key Facts
Summary 5 Kelti Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Kelti Group: Competitive Position 2006
MAYWUFA CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Maywufa Co Ltd: Key Facts
Summary 8 Maywufa Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Maywufa Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Maywufa Co Ltd: Competitive Position 2006
NICE ENTERPRISE CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nice Enterprise Co Ltd: Key Facts
Summary 12 Nice Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Nice Enterprise Co Ltd: Competitive Position 2006
TAIWAN SALT INDUSTRIAL CORP - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Taiwan Salt Industrial Corp: Key Facts
Summary 15 Taiwan Salt Industrial Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Taiwan Salt Industrial Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Taiwan Salt Industrial Corp: Competitive Position 2006
BABY CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 46 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 49 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 50 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 52 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 54 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 57 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 58 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 59 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 60 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Toothpaste by Type: % Analysis 2002-2006
Table 62 Retail Sales of Manual Toothbrushes by Type: % Analysis 2002-2006
Table 63 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 64 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 65 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 66 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 67 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 68 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 69 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 70 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 71 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 73 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Fragrances by Subsector: Value 2001-2006
Table 75 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 76 Fragrances Company Shares by Retail Value 2002-2006
Table 77 Fragrances Brand Shares by Retail Value 2003-2006
Table 78 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 79 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Skin Care by Subsector: Value 2001-2006
Table 81 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 82 Sales of Facial Care by Subsector: Value 2001-2006
Table 83 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 84 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 85 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 86 Sales of Body Care by Subsector: Value 2001-2006
Table 87 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 88 Skin Care Company Shares by Retail Value 2002-2006
Table 89 Skin Care Brand Shares by Retail Value 2003-2006
Table 90 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 91 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 93 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 94 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 95 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 96 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 97 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 98 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 99 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Depilatories by Subsector: Value 2001-2006
Table 101 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 102 Depilatories Company Shares by Retail Value 2002-2006
Table 103 Depilatories Brand Shares by Retail Value 2003-2006
Table 104 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 105 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Sales of Sun Care by Subsector: Value 2001-2006
Table 107 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 108 Sun Care Company Shares by Retail Value 2002-2006
Table 109 Sun Care Brand Shares by Retail Value 2003-2006
Table 110 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 111 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 112 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 113 Sun Care Premium Brand Rankings 2006