Cosmetics And Toiletries in Taiwan
Euromonitor International's Cosmetics And Toiletries in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 139 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Growth slows due to economic downturn
Sales of cosmetics and toiletries in 2008 faced slower current value growth in 2008 than in the previous year as consumers cut down their spending due to the economic downturn towards the end of 2008. Consumers became more cautious in their spending as disposable income is expected to drop further in 2009.
Mass brands outperform their premium counterparts
The value share of mass brands in skin care, colour cosmetics and sun care increased in 2008 as more consumers traded down to cheaper mass brands. Consumers may choose products with less functionality claims favouring highly competitive pricing in order to save money during the economic downturn. Products such as bath and shower products and oral hygiene are less affected by the economic climate compared to skin care and colour cosmetics, as the former are daily necessities which consumers need to purchase irrespective of economic conditions.
Multinationals lead in cosmetics and toiletries
Taiwan Shiseido continued to lead in cosmetics and toiletries in Taiwan in 2008. Its value share increased despite the economic downturn as the company offers both mass and premium brands suitable for both brand- and price-conscious consumers. Direct sellers, such as Avon, Amway and the Kelti Group, faced tough times in 2008 due to competition from companies such as Taiwan Shiseido and L'Oréal, which offer innovative products at competitive prices.
Increasingly important role of parapharmacies/drugstores
Parapharmacies/drugstores played an important role in cosmetics and toiletries as its value share increased in 2008. Chain drugstore retailers, such as Watson’s and Cosmed, often cooperated with cosmetics and toiletries manufacturers to carry out price promotions in an attempt to attract more consumers into their stores. On the other hand, the value share of internet retailing also increased in 2008 due to the expansion of internet retailers such as PayEasy, which offers a wide range of products at competitive prices.
Tough times expected for the forecast period
Cosmetics and toiletries sales are expected to continue to struggle over the forecast period, as the current economic situation is likely to take some time before much improvement is seen. Cosmetics and toiletries is expected to post a negative constant value CAGR over the forecast period as consumers are expected to cut down their spending on cosmetics and toiletries during these tough times.
Table of contents
COSMETICS AND TOILETRIES IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth slows due to economic downturn
Mass brands outperform their premium counterparts
Multinationals lead in cosmetics and toiletries
Increasingly important role of parapharmacies/drugstores
Tough times expected for the forecast period
KEY TRENDS AND DEVELOPMENTS
The emergence of mass brands
Rise in internet shopping
Growing sensitivity towards domestically produced brands
Greater usage of natural ingredients
Growing presence of private label products
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
LOCAL COMPANY PROFILES - TAIWAN
GALIEN INDUSTRIAL CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Galien Industrial Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Galien Industrial Co Ltd: Competitive Position 2008
MAYWUFA CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Maywufa Co Ltd: Key Facts
Summary 4 Maywufa Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Maywufa Company Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 6 Maywufa Co Ltd: Competitive Position 2008
NICE ENTERPRISE CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nice Enterprise Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nice Enterprise Co Ltd: Competitive Position 2008
SHEN-HSIAN TANG CHEMICAL CO LTD - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Shen Hsiang Tang Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Shen Hsiang Tang: Competitive Position 2008
TAIWAN SUGAR CORP - COSMETICS AND TOILETRIES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Taiwan Sugar Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Taiwan Sugar Corp: Competitive Position 2008
BABY CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 28 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 29 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2003-2008
Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 36 Deodorants Company Shares by Retail Value 2004-2008
Table 37 Deodorants Brand Shares by Retail Value 2005-2008
Table 38 Deodorants Premium Brand Shares 2005-2008
Table 39 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2003-2008
Table 43 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 44 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 45 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 46 Hair Care Company Shares by Retail Value 2004-2008
Table 47 Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Styling Agents Brand Shares by Retail Value 2005-2008
Table 49 Colourants Brand Shares by Retail Value 2005-2008
Table 50 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 51 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 52 Hair Care Premium Brand Shares 2005-2008
Table 53 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 54 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 55 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 57 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 58 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 59 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 60 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 61 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 62 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 63 Lip Products Brand Shares by Retail Value 2005-2008
Table 64 Nail Products Brand Shares by Retail Value 2005-2008
Table 65 Colour Cosmetics Premium Brand Shares 2005-2008
Table 66 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 67 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 68 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 70 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 72 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 73 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 74 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 75 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 76 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 77 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 78 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 79 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 80 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 81 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 82 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 83 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 84 Toothpaste Brand Shares by Retail Value 2005-2008
Table 85 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 86 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 87 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 88 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 89 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Fragrances by Subsector: Value 2003-2008
Table 91 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 92 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 93 Fragrances Company Shares by Retail Value 2004-2008
Table 94 Fragrances Brand Shares by Retail Value 2005-2008
Table 95 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 97 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 98 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 99 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Skin Care by Subsector: Value 2003-2008
Table 101 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 102 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 103 Skin Care Company Shares by Retail Value 2004-2008
Table 104 Skin Care Brand Shares by Retail Value 2005-2008
Table 105 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 106 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 107 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 108 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 109 Skin Care Premium Brand Shares 2005-2008
Table 110 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 111 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 112 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Depilatories by Subsector: Value 2003-2008
Table 114 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 115 Depilatories Company Shares by Retail Value 2004-2008
Table 116 Depilatories Brand Shares by Retail Value 2005-2008
Table 117 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 118 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Sales of Sun Care by Subsector: Value 2003-2008
Table 120 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 121 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 122 Sun Care Company Shares by Retail Value 2004-2008
Table 123 Sun Care Brand Shares by Retail Value 2005-2008
Table 124 Sun Care Premium Brand Shares 2005-2008
Table 125 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 126 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 127 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013