Cosmetics And Toiletries in Tunisia
Euromonitor International's Cosmetics And Toiletries in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Creamy textured creams are the latest trend in 2007
2007 saw increased demand for better skin care products, as Tunisian women begin to strive for baby soft skin. This new trend was obvious and manufacturers were able to satisfy consumer demand through the introduction of creamy shower gels, milk-based skin care and facial treatments. Another trend seen over 2007 was the growing popularity of products such as Botox treatments and products which manufacturers claim give women younger-looking skin.
Multinational brands are the most trusted in Tunisia
The cosmetics and toiletries market is dominated by multinational brands in Tunisia. The strong presence of multinationals is due to their primary presence in the country, thus international manufacturers have been able to develop strong brand loyalty for their products. Domestic manufacturers have only recently started to develop their own local brands such as Souplesse and Harmony by Laboratoires Jasminal SARL and Nihel by STUPPEM and have yet to create any real challenge to multinational brands.
Supermarket/hypermarket retailers are gaining share
In 2007 63% of sales were generated in supermarkets/hypermarkets. Their strong position is due to better product availability, where consumers can find different types of standard and economy brands based on their budgets. Perfumeries generated around 24% of total retail sales due to their well-defined products that include premium and mass brands. Mass brands even started to be further price segmented, for example, Neutrogena branded products are priced higher than Nivea branded products. Small grocery retailers generated almost 4% of total sales, through the sale of economy mass brands mostly of domestic origin.
More multinationals likely to enter Tunisia
Forecast period growth is expected to be strong for the cosmetics and toiletries market in Tunisia, particularly in hair care, colour cosmetics and fragrances, which in 2007 together represented 62% of total retail sales. Foreign companies are likely to enter North African markets via Tunisia as Tunisian consumers are generally more aware of different types of products and of new launches, particularly those present on the European stage. Despite this awareness, the Tunisian market remains ripe for development as many products continue to be non-existent in the country. Products such as leave-in hair conditioners, deep skin conditioning treatments, natural based colour cosmetics, fruit scented shower gels and post-shower skin care treatments offer significant growth potential to companies as Tunisians are well aware of these products and want to try them out despite the fact that they are not currently available.
Table of contents
COSMETICS AND TOILETRIES IN TUNISIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Creamy textured creams are the latest trend in 2007
Multinational brands are the most trusted in Tunisia
Supermarket/hypermarket retailers are gaining share
More multinationals likely to enter Tunisia
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift sets
DEFINITIONS
Summary 1 Research Sources
LA TUNISIENNE DE PARFUMERIE ET DE COSMETIQUE (TUNIPARCO)
Strategic Direction
Key Facts
Summary 2 TUNIPARCO: Key Facts
Summary 3 TUNIPARCO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 TUNIPARCO: Competitive Position 2007
BELLE ROSE
Strategic Direction
Key Facts
Summary 5 Belle Rose: Key Facts
Summary 6 Belle Rose: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Belle Rose: Competitive Position 2007
LABORATOIRES K-PELLI
Strategic Direction
Key Facts
Summary 8 Laboratoires K-Pelli: Key Facts
Summary 9 Laboratoires K-Pelli: Operational Indicators
Company Background
Production
Summary 10 Laboratoires K-Pelli: Production Statistics 2007
Competitive Positioning
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Baby Care Premium Brand Shares 2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Styling Agents by Type 2003-2007
Table 40 Sales of Hair Care by Subsector: Value 2002-2007
Table 41 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 42 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 43 Hair Care Company Shares by Retail Value 2003-2007
Table 44 Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 46 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Hair Care Premium Brand Shares 2007
Table 48 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 54 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 55 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 56 Colour Cosmetics Premium Brand Shares 2007
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector data
Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 62 Sales of Men's Razors and Blades by Type 2005-2007
Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 71 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 72 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 73 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 74 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 77 Sales of Fragrances by Subsector: Value 2002-2007
Table 78 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 79 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 80 Fragrances Company Shares by Retail Value 2003-2007
Table 81 Fragrances Brand Shares by Retail Value 2004-2007
Table 82 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 83 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 84 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 85 Sales of Skin Care by Subsector: Value 2002-2007
Table 86 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 87 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 88 Skin Care Company Shares by Retail Value 2003-2007
Table 89 Skin Care Brand Shares by Retail Value 2004-2007
Table 90 Skin Care Premium Brand Shares 2007
Table 91 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 92 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 93 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 94 Sales of Depilatories by Subsector: Value 2002-2007
Table 95 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 96 Depilatories Company Shares by Retail Value 2003-2007
Table 97 Depilatories Brand Shares by Retail Value 2004-2007
Table 98 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 99 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 100 Sales of Sun Care by Subsector: Value 2002-2007
Table 101 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 102 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 103 Sun Care Company Shares by Retail Value 2003-2007
Table 104 Sun Care Brand Shares by Retail Value 2004-2007
Table 105 Sun Care Premium Brand Shares 2007
Table 106 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012