Cosmetics And Toiletries in Ukraine
Euromonitor International's Cosmetics And Toiletries in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 122 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Increased incomes stimulate growth
Rising income levels among Ukrainian consumers, coupled with continued urbanisation, stimulated sales in the cosmetics and toiletries market in 2006. As consumers became more affluent there was greater interest in products offering added value features, or simply more premium products, particularly in areas such as skin care and colour cosmetics. Furthermore, less affluent consumers also demonstrated a greater propensity to purchase products from formal channels rather than open markets as they sought guaranteed product quality rather than the lowest possible price.
Local companies increasingly competitive
With growing demand for packaged cosmetics and toiletries of high quality in Ukraine, domestic companies saw increased sales as well as foreign players at the end of the review period. Domestic players are particularly fighting for a greater share in sales of skin care products, developing new lines based on traditional recipes using herb extracts. While more affluent consumers were moving up to products from specialist outlets and foreign manufacturers, those in lower income segments were buying more products offered by domestic players at lower prices.
Natural products maintain appeal
Consumers in Ukraine traditionally prefer natural, herb-based cosmetics and toiletries, particularly in the case of skin care products and baby care offerings. However, as incomes rise they are increasingly demanding such offerings elsewhere in the cosmetics and toiletries market, as incomes rise and price declines in importance as a factor influencing purchasing decisions. Products such as shampoos and bath and shower products, for example, are seeing a particular rise in demand for products with a natural base.
Seasonality remains evident but declining for some products
Sun care sales are traditionally seasonal in Ukraine, but the effect of this is declining as an increasing number of consumers enjoy rising incomes and take holidays in other countries, with resultant purchases of sun care products outside the summer season. Deodorant sales are also seasonal, with a surge in winter and during the spring holidays due to the popularity of gift sets. A fall in nearly all cosmetics and toiletries sales is usually seen in April, when all holidays have passed and summer has not yet begun.
Growth expected to continue
Over the forecast period Ukraine’s cosmetics and toiletries market is expected to see continued growth as a result of further increases in consumers’ income levels and ongoing urbanisation. Consumers are expected to demonstrate greater interest in higher value products with added value features, particularly those with a natural/herb base. The growing number of women in the formal workplace will also stimulate demand for long-lasting products and offerings in portable packaging formats. However, with a growing number of products from domestic manufacturers, foreign companies will need to invest in advertising and promotional support for their products to attract consumers to their more expensive offerings.
Table of contents
COSMETICS AND TOILETRIES IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased incomes stimulate growth
Local companies increasingly competitive
Natural products maintain appeal
Seasonality remains evident but declining for some products
Growth expected to continue
KEY TRENDS AND DEVELOPMENTS
Disposable incomes continue to rise
Increasing urbanisation stimulates growth
Retail development impacts cosmetics and toiletries market
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - UKRAINE
AROMAT OOO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aromat OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EKMI OOO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ekmi OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ELFA ZAO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Elfa ZAT: Key Facts
Summary 4 Elfa ZAT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Elfa ZAT: Competitive Position 2006
ETUAL COSMETICS - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Etual Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Etual Cosmetics: Production Statistics 2006
COMPETITIVE POSITIONING
SKY OOO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sky OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Sky OOO: Competitive Position 2006
VELTA - COSMETICS OOO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Velta Cosmetics OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Velta Cosmetics OOO: Competitive Position 2006
BABY CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Baby Care by Subsector: Value 2001-2006
Table 11 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 12 Baby Care Company Shares by Retail Value 2002-2006
Table 13 Baby Care Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 15 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 16 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 18 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 19 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 20 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 23 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 24 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Deodorants by Subsector: Value 2001-2006
Table 26 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 27 Deodorants Company Shares by Retail Value 2002-2006
Table 28 Deodorants Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 30 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 31 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 32 Deodorants Premium Brand Rankings 2006
HAIR CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Hair Care by Subsector: Value 2001-2006
Table 34 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 35 Hair Care Company Shares by Retail Value 2002-2006
Table 36 Hair Care Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 38 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 39 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 40 Hair Care Premium Brand Rankings 2006
Table 41 Styling Agents by Type 2001-2006
Table 42 Styling Agents Brand Shares by Retail Value 2003-2006
Table 43 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 44 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 52 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Retail Sales of Toothpaste by Type: % Analysis 2001-2006
Table 60 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 61 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 62 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 64 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 65 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 66 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 67 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 68 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Fragrances by Subsector: Value 2001-2006
Table 72 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 73 Fragrances Company Shares by Retail Value 2002-2006
Table 74 Fragrances Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 76 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 77 Sales of Skin Care by Subsector: Value 2001-2006
Table 78 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 79 Sales of Facial Care by Subsector: Value 2001-2006
Table 80 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 81 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 82 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 83 Sales of Body Care by Subsector: Value 2001-2006
Table 84 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 85 Skin Care Company Shares by Retail Value 2002-2006
Table 86 Skin Care Brand Shares by Retail Value 2003-2006
Table 87 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 88 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 89 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 92 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 93 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 94 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 95 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 96 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2001-2006
Table 98 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 99 Depilatories Company Shares by Retail Value 2002-2006
Table 100 Depilatories Brand Shares by Retail Value 2003-2006
Table 101 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2001-2006
Table 104 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 105 Sun Care Company Shares by Retail Value 2002-2006
Table 106 Sun Care Brand Shares by Retail Value 2003-2006
Table 107 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 108 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 109 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 110 Sun Care Premium Brand Rankings 2006
Table 111 Retail Sales of Sun Protection by Factor: % Analysis 2001-2006