Cosmetics And Toiletries in Uruguay
Euromonitor International's Cosmetics And Toiletries in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 117 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Country’s economy pushes growth
During several years of economic growth and slowly decreasing unemployment rates, Uruguayan consumers have kept purchasing cosmetics and toiletries at a steady pace. Although several sectors - such as deodorants and hair care - are already maturing, the increase in disposable income has boosted premiumisation while gradually allowing low income consumers to begin purchasing products that they would have considered superfluous in previous years. Fragrances benefited the most both from increased sales of both premium and mass products in 2007.
The stress is on “care”
2007 witnessed the consolidation of the trend in which female consumers, who are the key purchasers of cosmetics and toiletries, have become conscious of ageing and sun related damage to skin and hair. This has resulted in sales of skin, hair and sun care products posting better performances in detriment of other strong sectors such as deodorants or colour cosmetics.
International companies dominate cosmetics and toiletries sales
Nine of the top ten ranked companies in cosmetics and toiletries are international manufacturers which also have important presence in neighbouring countries from where they import most of the products available in Uruguay. Unilever del Uruguay SA, Colgate-Palmolive Inc SA and L’Oréal Uruguay SA rank in the top three positions, with each leading at least one of the larger sectors. The only domestic company among the top ten, Terry SA which ranks seventh overall, has a strong presence and good consumer recognition and has diversified its product portfolio to include quality products in all sectors excluding oral care and depilatories.
Direct selling improves performance
The two main direct sellers of cosmetics and toiletries in Uruguay, Nuvó Cosmetic’s SA and Cosmeticos Avon de Uruguay SA kept improving their respective shares ranking respectively fourth and fifth overall in 2007. The growing acceptance of these companies by Uruguayan women, with the benefits of having complete product portfolios brought into their homes through large sales forces, have resulted in increased sales through the direct selling channel.
More growth lies ahead
The main trends fuelling the growth of the cosmetics and toiletries industry as a whole are foreseen to remain strong during the forecast period. Consumer awareness of the health problems related to unprotected exposure to the sun and the need to delay the effects of ageing on skin and hair should keep pushing retail sales in an economy foreseen to keep growing, though at a slowing pace in most product areas.
Table of contents
COSMETICS AND TOILETRIES IN URUGUAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Country’s economy pushes growth
The stress is on “care”
International companies dominate cosmetics and toiletries sales
Direct selling improves performance
More growth lies ahead
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
BABY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Deodorants Premium Brand Shares 2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Retail Sales of Styling Agents by Type 2003-2007
Table 40 Sales of Hair Care by Subsector: Value 2002-2007
Table 41 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 42 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 43 Hair Care Company Shares by Retail Value 2003-2007
Table 44 Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 46 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Hair Care Premium Brand Shares 2007
Table 48 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 54 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 55 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 56 Colour Cosmetics Premium Brand Shares 2007
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 62 Sales of Men's Razors and Blades by Type 2005-2007
Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 71 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 72 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 73 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 74 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 77 Sales of Fragrances by Subsector: Value 2002-2007
Table 78 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 79 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 80 Fragrances Company Shares by Retail Value 2003-2007
Table 81 Fragrances Brand Shares by Retail Value 2004-2007
Table 82 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 83 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 84 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 85 Sales of Skin Care by Subsector: Value 2002-2007
Table 86 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 87 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 88 Skin Care Company Shares by Retail Value 2003-2007
Table 89 Skin Care Brand Shares by Retail Value 2004-2007
Table 90 Skin Care Premium Brand Shares 2007
Table 91 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 92 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 93 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 94 Sales of Depilatories by Subsector: Value 2002-2007
Table 95 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 96 Depilatories Company Shares by Retail Value 2003-2007
Table 97 Depilatories Brand Shares by Retail Value 2004-2007
Table 98 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 99 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 100 Sales of Sun Care by Subsector: Value 2002-2007
Table 101 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 102 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 103 Sun Care Company Shares by Retail Value 2003-2007
Table 104 Sun Care Brand Shares by Retail Value 2004-2007
Table 105 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 107 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
ALGORTA SA
Strategic Direction
Key Facts
Summary 2 Algorta SA: Key Facts
Summary 3 Algorta SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Algorta SA: Competitive Position 2007
ABARLY SA
Strategic Direction
Key Facts
Summary 5 Abarly SA: Key Facts
Summary 6 Laboratorios Abarly: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Laboratorios Abarly: Competitive Position 2007
URUQUIM SA
Strategic Direction
Key Facts
Summary 8 Uruquim SA: Key Facts
Summary 9 Uruquim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Uruquim SA: Competitive Position 2007