Cosmetics And Toiletries in the Czech Republic
Euromonitor International's Cosmetics And Toiletries in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 122 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Growth of sales slowed down due to higher market saturation
The Czech cosmetics and toiletries market continued to grow in 2006, although slightly less dynamically than the previous year. This development was due to a number of factors, such as extensive innovations by companies that enhanced saturation on the cosmetics market.
Also contributing to the deceleration of market value growth was the consequent battle for Czech consumers via a numerous product promotions. As a result, Czech consumers became accustomed to frequent special offers, enabling them to purchase goods of the same quality and volume for reduced prices. This approach from manufacturers and distributors worked well for the Czech population, which was still generally very price sensitive at the end of the review period.
Skin care most dynamic thanks to borrowing self-tanning from sun care
Sales of skin products were the most dynamic thanks to effective product innovations. Trends from the previous year when the new products featured anti-ageing, anti-cellulite and body shaping properties, was added to with the new feature of a suntanned effect enhancing these already highly functional products.
This latest development is expected to advance over the next few years and add a subtle glimmering finish to the skin. Surprisingly, considering this development, the sun care sector performed well too, recording the biggest increase on the previous years. There were two factors underpinning this success: the popularity of self-tanning products, which stood fast against competition from the latest skin care products, and the summer in 2006 was much hotter than in the previous years.
Oral care has best outlook thanks to social pressure
Oral care will concentrate on prevention, which is predicted to underscore the most dynamic growth over the forecast period. Better educated consumers will use more functional products as a response to higher pressure for oral care.
Health condition and the appearance of teeth will become an important part of people’s presentation; therefore consumers will adopt more sophisticated routines in oral care, using a variety of specialised products, which will stimulate the growth of sales.
Men’s grooming products grow as men overcome shyness
As they are increasingly adopting a Western lifestyle, Czech men are also developing male grooming patterns using dedicated products for men. Men’s grooming products are predicted to be the second most dynamic sector over the forecast period for reasons similar to those supporting oral care, in other words a greater importance being placed on presentation and appearance, with better groomed men having the edge.
Supported by manufacturers and women, Czech men will no longer feel uneasy about using anti-aging products (as was often the case over the historic period). Also, the developing metrosexual trend will speed up this process. As a result, men’s grooming products will not solely be the domain of the trendy young male population.
Foods in cosmetics as a new trend, elevated from natural ingredients
The leading trend of cosmetics based on natural ingredients, such as plant and fruit extracts, has developed further more into the use of foods. This echoes the health and wellness trends in foods, with the idea of what is good for a body inside must work well on outside too. First attempts of this kind were seen on the market with almonds, milk and honey introduced to bath and shower products, for example. However, these were just ingredients, while the new trend has seen the introductions of complete food products into the cosmetic market. In particular, yoghurt was launched by Henkel’s Fa (bath and shower) in 2005 and extended into deodorants in 2006.
Table of contents
COSMETICS AND TOILETRIES IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth of sales slowed down due to higher market saturation
Skin care most dynamic thanks to borrowing self-tanning from sun care
Oral care has best outlook thanks to social pressure
Men’s grooming products grow as men overcome shyness
Foods in cosmetics as a new trend, elevated from natural ingredients
KEY TRENDS AND DEVELOPMENTS
Retail in 2006 witnessed shift to Western patterns
Market segmentation brought clearly profiled customers
Purchasing power of Czech population on the rise
Brand power in the Czech Republic worth fighting for
Ageing population with young people extending their youth
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CZECH REPUBLIC
ALPA SRO - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alpa as: Key Facts
Summary 2 Alpa as: Operational Indicators
COMPANY BACKGROUND
ASTRID COSMETICS AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Astrid Cosmetics as: Key Facts
Summary 4 Astrid Cosmetics as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DERMACOL AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Dermacol as: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
HELLADA SRO - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hellada sro: Key Facts
COMPANY BACKGROUND
LYBAR VELVETY AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Lybar as: Key Facts
Summary 8 Lybar as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SPOJENE KARTACOVNY PELHRIMOV - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Spojene Kartacovny as: Key Facts
Summary 10 Spojene Kartacovny as: Operational Indicators
COMPANY BACKGROUND
BABY CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 46 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 47 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 49 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 50 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 51 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 52 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 53 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 55 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 57 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 58 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 59 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 60 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 61 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 63 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 64 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 65 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 66 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 69 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 70 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Fragrances by Subsector: Value 2001-2006
Table 74 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 75 Fragrances Company Shares by Retail Value 2002-2006
Table 76 Fragrances Brand Shares by Retail Value 2003-2006
Table 77 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Skin Care by Subsector: Value 2001-2006
Table 80 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 81 Sales of Facial Care by Subsector: Value 2001-2006
Table 82 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 84 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 85 Sales of Body Care by Subsector: Value 2001-2006
Table 86 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 87 Skin Care Company Shares by Retail Value 2002-2006
Table 88 Skin Care Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 94 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 97 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 98 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2001-2006
Table 100 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 101 Depilatories Company Shares by Retail Value 2002-2006
Table 102 Depilatories Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2001-2006
Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 107 Sun Care Company Shares by Retail Value 2002-2006
Table 108 Sun Care Brand Shares by Retail Value 2003-2006
Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 112 Sun Care Premium Brand Rankings 2006