Cosmetics And Toiletries in the Netherlands
Euromonitor International's Cosmetics And Toiletries in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries start to recover from price war
Over the review period, price competition constrained cosmetics and toiletries. There is a lot of pressure on manufacturers to deliver cheap products rather than new and exciting products with added value. Except for premium products, mainly sold through specialists, cosmetics and toiletries suffered from the competitive retail climate in the Netherlands. The effect of price competition meant that prices dropped and that there was no room for added-value products. In addition, Dutch retailers put pressure on manufacturers to offer extreme price promotions. In some products, this led to more multi-packs and bulk packs being sold. However, 2006 saw a shift, with value generally stabilising across cosmetics and toiletries, declining only slowly or even showing growth.
Bath and shower products still under pressure
Price competition continued to have an effect on the development of bath and shower products, although current value sales decline was not as dramatic as in previous years. Price competition had a negative effect on value, as both supermarkets/hypermarkets and pharmacies/drugstores continued to compete on price. In 2006, however, consumer confidence increased and consumers began to be more inclined to ignore price and choose more luxurious products.
Skin care shows healthy growth due to value-added products
Skin care continues to show steady growth. Facial moisturisers saw particularly strong growth, although high-priced nourishers/anti-agers also proved dynamic. Skin care growth was largely driven by new product development. In general purpose body care, however, the influence of price competition was more noticeable and more traditional and standard products are under pressure. This development was counteracted by the trend towards added-value products with special benefits. Spa-type products that offer nurturing and relaxing benefits are increasingly popular. In addition, products that offer functions such as anti-aging, slimming or anti-cellulite benefits are also increasingly important.
Recovery from price war and added-value products indicate growth
Private label products are expected to become increasingly popular and consumers will expect mass cosmetics and toiletries to improve their value for money positioning during the forecast period. However, overall sales will still show good growth. New product development will add value and premium products will further boost constant value growth. The tailing off of price competition will also assist in a slow recovery.
Depilatories, men’s grooming products and skin care are expected to see the most dynamic growth over the forecast period. Depilatories and men’s grooming products are comparatively underdeveloped, have significant scope for product innovation and the added benefit of gender-specific marketing opportunities. Skin care will remain a core category thanks to ongoing demand for facial moisturisers.
Table of contents
COSMETICS AND TOILETRIES IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries start to recover from price war
Bath and shower products still under pressure
Skin care shows healthy growth due to value-added products
Recovery from price war and added-value products indicate growth
KEY TRENDS AND DEVELOPMENTS
Continuous price war in grocery retail also affects cosmetics and toiletries
Ageing population impacts cosmetics and toiletries
Other cultures offer inspiration
Pressure groups question safety and need for animal testing
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - NETHERLANDS
DR VAN DER HOOG COSMETICS BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Dr Van der Hoog Cosmetics BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Dr Van der Hoog Cosmetics BV: Competitive Position 2006
HERôME LABORATORIES - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Herôme Laboratories: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Herôme Laboratories: Competitive Position 2006
REMARK GROEP BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Remark Groep BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Remark Groep BV: Competitive Position 2006
RITUALS NEDERLAND BV - COSMETICS AND TOILETRIES - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Rituals Nederland BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
BABY CARE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 46 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 47 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 49 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 50 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 51 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 52 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 53 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 55 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 57 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 58 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 59 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 60 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 61 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 63 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 64 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 65 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 66 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 69 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 70 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Fragrances by Subsector: Value 2001-2006
Table 74 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 75 Fragrances Company Shares by Retail Value 2002-2006
Table 76 Fragrances Brand Shares by Retail Value 2003-2006
Table 77 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Skin Care by Subsector: Value 2001-2006
Table 80 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 81 Sales of Facial Care by Subsector: Value 2001-2006
Table 82 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 84 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 85 Sales of Body Care by Subsector: Value 2001-2006
Table 86 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 87 Skin Care Company Shares by Retail Value 2002-2006
Table 88 Skin Care Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 94 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 97 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 98 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2001-2006
Table 100 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 101 Depilatories Company Shares by Retail Value 2002-2006
Table 102 Depilatories Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2001-2006
Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 107 Sun Care Company Shares by Retail Value 2002-2006
Table 108 Sun Care Brand Shares by Retail Value 2003-2006
Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 112 Sun Care Premium Brand Rankings 2006