Cosmetics And Toiletries in the Philippines
Euromonitor International's Cosmetics And Toiletries in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries industry posts positive growth in 2007
In 2007, both social and economic conditions in the Philippines improved, contributing to the growth of many industries including cosmetics and toiletries. With the increase of GDP, lower inflation rates, higher OFW remittances and a higher expenditure rate, as well as manufacturers’ strategies to increase their shares, the industry recorded positive growth with more consumers buying cosmetics and toiletries products. In addition, sales were also boosted by the media, which influenced Filipinos to be more health and beauty conscious. This helped stimulate demand to which manufacturers responded by increasing their supply.
Targeting lower income demographics
Manufacturers value the importance of the lower income segments in shaping the growth of cosmetics and toiletries sales. They target these consumer groups by providing innovative but affordable products that provide convenience. Advertisements on television and in the print media are also useful in enticing these groups to make purchases. The strong focus players have had on these lower income groups has also given rise to smaller package promotions or value packs that provide savings in terms of price discounts or additional volume.
Unilever remains the industry leader
Unilever maintained its lead in terms of value sales of cosmetics and toiletries. The launch of its innovative products as well as extensive advertising and promotional activities, allowed it to maintain its loyal consumer base and entice other consumers to shift from competitors’ brands. However, such successes have stimulated both its multinational and domestic counterparts to launch their own campaigns and promotional tactics in order to defend and increase their own industry shares.
Supermarkets/hypermarkets and direct selling channels gain ground
During the review period, consumers preferred going to supermarkets/hypermarkets where they can receive more choice and affordable prices. Industry players took advantage of this trend by claiming the best shelves helped by promotional gimmicks in order to achieve high visibility of their products in these major retail outlets. Direct selling also figured well during the review period. This channel provides consumers with convenience, as there is no need to go out of their way to make purchases. It also provides payment schemes that are easy on the pocket. Sari-sari stores are the preferred stores among lower-income brackets as this channel provides single-serve units that the buyer can pay in instalments or pay at a later date, providing added convenience.
Healthy forecast period growth expected for cosmetics and toiletries
The cosmetics and toiletries industry is expected to record positive growth during the forecast period. The influence of the media in terms of health and beauty has been and will continue to be very strong, stimulating demand for products that players will supply with increasingly sophisticated innovations. This influence is expected to be particularly prevalent in shaping consumer preferences and demand into the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries industry posts positive growth in 2007
Targeting lower income demographics
Unilever remains the industry leader
Supermarkets/hypermarkets and direct selling channels gain ground
Healthy forecast period growth expected for cosmetics and toiletries
MARKET TRENDS AND DEVELOPMENTS
Boom of revitalising and anti-ageing products
Natural and organic ingredients
Players take on a more scientific route with their products
Rise of gender-specific and age-specific products
Fashion and lifestyle magazines form the focus for advertisements
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
EVER BILENA COSMETICS INC - COSMETICS AND TOILETRIES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ever Bilena Cosmetics Inc: Key Facts
Summary 3 Ever Bilena Cosmetics Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ever Bilena Cosmetics Inc: Competitive Position 2007
GREEN CROSS INC - COSMETICS AND TOILETRIES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Green Cross Inc : Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Green Cross Inc: Competitive Position 2007
LAMOIYAN CORP - COSMETICS AND TOILETRIES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Lamoiyan Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Lamoiyan Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Lamoiyan Corp: Competitive Position 2007
SKIN PRESCRIPTIVES MARKETING INC - COSMETICS AND TOILETRIES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Skin Prescriptives Marketing Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Skin Prescriptives Marketing Inc: Competitive Position 2007
SPLASH CORP - COSMETICS AND TOILETRIES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Splash Manufacturing Corp: Key Facts
Summary 13 Splash Manufacturing Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Splash Manufacturing Corp: Competitive Position 2007
BABY CARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Hair Care by Subsector: Value 2002-2007
Table 41 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 42 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 43 Hair Care Company Shares by Retail Value 2003-2007
Table 44 Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Retail Sales of Styling Agents by Type 2003-2007
Table 46 Styling Agents Brand Shares by Retail Value 2004-2007
Table 47 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 48 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 49 Hair Care Premium Brand Shares 2007
Table 50 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 51 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 52 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 54 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 56 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 57 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 58 Colour Cosmetics Premium Brand Shares 2007
Table 59 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 60 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 61 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 64 Retail Sales of Electric Shavers 2003-2007
Table 65 Sales of Men's Razors and Blades by Type 2005-2007
Table 66 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 67 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 71 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 74 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 75 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2002-2007
Table 104 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 105 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 106 Sun Care Company Shares by Retail Value 2003-2007
Table 107 Sun Care Brand Shares by Retail Value 2004-2007
Table 108 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 110 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012